#NFRoundup

NF Roundup Blog, Jan. 25 - Jan. 31

Friday, January 29, 2021 - 14:22 By United World Wrestling Press

Share this article

NWF Announce Preparations For African Championships, Olympic Qualifiers

The Nigeria Wrestling Federation (NWF) announced plans to get the country’s wrestlers ready for the Africa/Oceania Olympic qualifying tournament from 2nd to 4th April and the preceding 2021 African Championships from 6th – 11th April, both in El Jadida, Morocco.

Team Nigeria wrestlers returned to action for the first time in almost a year at the recently-concluded Baraza Champion of Champions tournament in Yenagoa, the Bayelsa State capital, which was held from 15th to 18th January.

Speaking on behalf of the federation, President of the body Hon. Daniel Igali disclosed that the wrestlers will commence preparations for the doubleheader in Morocco with the forthcoming National Sports Festival in Benin Edo State from 14th to 28th February, before going into an intensive close-camping in Yenagoa a week after the Festival.

The World and Olympic champion added that the plan is to have each wrestler compete in about 15 bouts prior to the qualifiers in Morocco.

“The National Sports Festival which comes up from the 14th to 28th of February will also be another avenue to test themselves and to get ready for the competitions (African Champions and Olympic qualifiers),” Igali, who is also the Commissioner for Youth and Sports in Bayelsa State, said. “Those are all preparatory grounds.

“However, after the National Sports Festival, we are going to give the athletes about a one week break so they can go home, catch up with friends and family, and then, we will invite them back to camp (In Yenagoa) essentially to prepare for these all-important African Championships and Olympic qualifiers.

“During the camp, we expect to bring in about three different training partners per person. We want to have every athlete going to the Olympic qualifiers and African Championships to also, within the camp, have about 10 matches. Our goal is to get everyone about 15 matches before going to the Olympic qualifiers and African Championships in Morocco.

“So, that’s what we plan, and we think that if we are able to get everybody competing about 15 times before then, we should be fine. Our target will be met.”

World No. 2 in 57kg Women Wrestling Odunayo Adekuoroye (57kg) is the only Nigerian to have qualified for the postponed Tokyo 2020 Games which runs from 23rd July to 8th August this year. However, the NWF is hopeful, at least, seven more wrestlers would join her to Tokyo for the Games.

At the 2016 Olympic Games in Rio de Janeiro, Brazil, Nigeria paraded seven wrestlers.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.