#NFRoundup

NF Roundup Blog, Jan. 11-17

By Eric Olanowski

Mensah Moves Past Gray; Burroughs and Taylor Rescheduled to Wednesday
In the headlining bout of Flo Wrestling's 10-card match, reigning 68kg world gold medalist Tamarya MENSAH-STOCK (USA) bumped up to 76kg and defeated five-time world gold-medal winner Adeline GRAY (USA), 4-0. 

Mensah scored four points in the opening period. She snagged Gray's ankle on a low-level attack before tacking two exposure points to pick up the 4-0 shutout win over one of women's wrestling's most dominant competitors.

Meanwhile, due to contact tracing on the part of '18 world champion David TAYLOR (USA), his colossal matchup with fellow world champion Jordan BURROUGH (USA) has been rescheduled to Wednesday, January 13.

It'll be the fifth time the pair of world champions have squared off in their storied careers. Burroughs owns a 4-0 record, with his last win coming in '14. 

RESULTS
155lbs: Mitch McKee df. Tristan Moran, 11-1
60kg: Ronna Heaton df. Desiree Zavala, 10-8
215lbs: Nate Jackson df. Wynn Michalak, 12-1
61kg: Seth Gross df. Zane Richards, 11-3
143lbs: Ethan Lizak df. Matt McDonough, 10-0
65kg: Joey McKenna df. Nahshon Garrett , 12-2
51kg: Erin Golston df. Emily Shilson, 8-5
152lbs: James Green df. Pat Lugo, 3-2
97kg: J'den Cox df. Hayden Zillmer, 6-1
76kg: Tamyra Mensah-Stock df. Adeline Gray, 4-0

#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS