#NFRoundup

NF Roundup Blog, Feb. 22 - Feb. 28

Monday, February 22, 2021 - 13:52 By United World Wrestling Press

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Moore Defeats Pye, Named Canada's World Olympic Qualification Rep

Alex MOORE (CAN) of the Montreal Wrestling Club defeated Clayton PYE (CAN) in two straight matches to win the 86 kg wrestle-off and earn a spot at the World Olympic Qualification Tournament.

The wrestle-off, which was closed to the public, took place at the Toronto Pan Am Sports Centre. Moore fell behind early in the first match, trailing 0-4 at the halfway point.

“It’s been a while since I competed, it took some time getting the rust off,” said the 23-year-old.

“I got a pep talk from my coaches and got myself together. I knew I was fine, and I knew I could come back, so I didn’t panic.”

Moore went on to score six straight points to win the first match 6-4.

In the second match, Moore dominated and scored ten points quickly to win by technical superiority.

“It feels good to be back. In practice I’ve been feeling amazing, we’ve been training hard. I just need to transfer that to the tournament.”

“Now I need to go back to practice and find out how I can fix my mistakes, and keep taking it one day at a time.”

The World Olympic Qualification Tournament is the final chance for athletes to qualify for the postponed Tokyo Olympics. At the event, the top two spots in each weight-class will be awarded Olympic qualification.

“Thank you to the staff at the Toronto Pan Am Sports Centre for their hard work and flexibility to help make this event happen,” added Tamara Medwidsky, Wrestling Canada Lutte’s Executive Director.

1300 Iranian Wrestling Coaches Participate in Scientific Webinar

While the COVID-19 crisis has a devastating impact on the world, the Iranian Wrestling Federation found a united way to reach 1300 coaches. The IWF hosted different education webinars gears towards refereeing, women's wrestling and coaches. The courses helped educate 31 wrestling accusations in all Iranian provinces. 

Meanwhile, during the final webinar, more than 1300 coaches participated in virtual educational courses that touched on coaching principles, training science, sports nutrition and psychology

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.