Books

New Book Released on the Educational Value of Wrestling

By United World Wrestling Press

SOFIA, Bulgaria (July 18) -- The Secretary General of the Bulgarian Olympic committee and President of the UWW Ethical and Legal Commission Mr. Beltcho GORANOV  and professor Lozan MITEV presented their book, "The Educational Values of Wrestling" at the National Museum of Archeology in Sofia, Bulgaria.

"You will not find any techniques, tactics or ranking in this book,” said Goranov. "It is about the human qualities and shows how this ancient sport leads you to struggle to overcome yourself and your own fears. If you manage to overcome them, you are the winner!"

The completion of the project has taken almost a year of researching and enhanced work. The idea emerged when Mr. Goranov and Prof. Mitev worked on a study on the occasion of the Bulgarian participation in the First Modern Olympic Games Athens 1896. "Then Prof. Lozan Mitev discovered the first interview of Panayot Belev, leader of the Bulgarian delegation and that is how it all started...", the General Secretary of the Bulgarian Olympic committee added.

The book studies the history of wrestling worldwide and its impact on those who have got in touch with it. It tracks its development as an educational tool during the centuries. Other accents are an overview of the educational systems and the Olympic concept as a part of the modern athlete’s education. The book was published in French, English and now also in Bulgarian and Russian.

“This book is a synthesis of the best in Sport, Art and Pedagogy. It tells us about the moral, human and sport maturing and education of young people as a continuous process, subject to two main factors – Will and Dream. The main merit of this book is that it follows the development of this unity through the centuries as one of the paths of Humanism, as a constant struggle for perfection, development, triumph and unity of will and dream”, Assoc. Prof. Efrem Efremov, Deputy Dean of the Faculty of Journalism and Mass communications of the Sofia University “St. Kliment Ohridski” said in his speech during the presentation.

The ceremony was attended also by the Minister of Youth and Sport Mr. Krasen Kralev. “The contemporary values that we speak so much about in our United Europe like integrity, morality, tolerance are at the same time core values in Sport and in Wrestling. Therefore, I endlessly admire those researchers who managed to explore in such depth the main processes in the public life and to describe them, and  to narrate them to us,” Minister Kralev said.

He pointed out that the wrestling is not only the most successful Bulgarian sport but also the oldest Olympic sport.

“Our ancient predecessors discovered the magic and values of this sport millennia ago. Wrestling needs people like professor Mitev and Beltcho Goranov. You probably remember how only several years ago the big wrestling family managed to preserve this magnificent sport for the Olympic Family,” Mr. Kralev added. He congratulated the authors on the completion of this project and the enormous effort, as well as their overall contribution to the development of Bulgarian sport.

"This book is another look at the struggle, but also the Sport, based on the human values of the personality. It shows us the fighting of two persons, the sense of self-realization, but also the respect to the opponent. The book presents variants of training and education, and also shows that Sport is a tool of overcoming difficulties and challenges, but also a way of realizing the personality. It is very useful and interesting book", said Mr. Tzeno Tzenov, President of the UWW European Council.

Among the guests of the event were the double Olympic champions in Wrestling Mr. Boyan Radev and Mr. Petar Kirov, the Secretary General of the Bulgarian Wrestling Federation Mr. Valentin Raychev, the Rector of the National Sports Academy Prof. Pencho Geshev, sports officials and media.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.