Books

New Book Released on the Educational Value of Wrestling

Wednesday, July 18, 2018 - 13:43 By United World Wrestling Press

Share this article

SOFIA, Bulgaria (July 18) -- The Secretary General of the Bulgarian Olympic committee and President of the UWW Ethical and Legal Commission Mr. Beltcho GORANOV  and professor Lozan MITEV presented their book, "The Educational Values of Wrestling" at the National Museum of Archeology in Sofia, Bulgaria.

"You will not find any techniques, tactics or ranking in this book,” said Goranov. "It is about the human qualities and shows how this ancient sport leads you to struggle to overcome yourself and your own fears. If you manage to overcome them, you are the winner!"

The completion of the project has taken almost a year of researching and enhanced work. The idea emerged when Mr. Goranov and Prof. Mitev worked on a study on the occasion of the Bulgarian participation in the First Modern Olympic Games Athens 1896. "Then Prof. Lozan Mitev discovered the first interview of Panayot Belev, leader of the Bulgarian delegation and that is how it all started...", the General Secretary of the Bulgarian Olympic committee added.

The book studies the history of wrestling worldwide and its impact on those who have got in touch with it. It tracks its development as an educational tool during the centuries. Other accents are an overview of the educational systems and the Olympic concept as a part of the modern athlete’s education. The book was published in French, English and now also in Bulgarian and Russian.

“This book is a synthesis of the best in Sport, Art and Pedagogy. It tells us about the moral, human and sport maturing and education of young people as a continuous process, subject to two main factors – Will and Dream. The main merit of this book is that it follows the development of this unity through the centuries as one of the paths of Humanism, as a constant struggle for perfection, development, triumph and unity of will and dream”, Assoc. Prof. Efrem Efremov, Deputy Dean of the Faculty of Journalism and Mass communications of the Sofia University “St. Kliment Ohridski” said in his speech during the presentation.

The ceremony was attended also by the Minister of Youth and Sport Mr. Krasen Kralev. “The contemporary values that we speak so much about in our United Europe like integrity, morality, tolerance are at the same time core values in Sport and in Wrestling. Therefore, I endlessly admire those researchers who managed to explore in such depth the main processes in the public life and to describe them, and  to narrate them to us,” Minister Kralev said.

He pointed out that the wrestling is not only the most successful Bulgarian sport but also the oldest Olympic sport.

“Our ancient predecessors discovered the magic and values of this sport millennia ago. Wrestling needs people like professor Mitev and Beltcho Goranov. You probably remember how only several years ago the big wrestling family managed to preserve this magnificent sport for the Olympic Family,” Mr. Kralev added. He congratulated the authors on the completion of this project and the enormous effort, as well as their overall contribution to the development of Bulgarian sport.

"This book is another look at the struggle, but also the Sport, based on the human values of the personality. It shows us the fighting of two persons, the sense of self-realization, but also the respect to the opponent. The book presents variants of training and education, and also shows that Sport is a tool of overcoming difficulties and challenges, but also a way of realizing the personality. It is very useful and interesting book", said Mr. Tzeno Tzenov, President of the UWW European Council.

Among the guests of the event were the double Olympic champions in Wrestling Mr. Boyan Radev and Mr. Petar Kirov, the Secretary General of the Bulgarian Wrestling Federation Mr. Valentin Raychev, the Rector of the National Sports Academy Prof. Pencho Geshev, sports officials and media.

#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

Share this article

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.