Athlete Commission, Burroughs, UWW, wrestling commission

New Athlete Commission Certified, United States’ Burroughs to Chair

Monday, September 11, 2017 - 12:13 By United World Wrestling Press

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CORSIER-SUR-VEVEY (September 11) – United World Wrestling has announced seven new members of the organization’s Athletes Commission. The wrestlers were voted onto the commission by their fellow athletes at the 2017 Senior World Wrestling championships last month in Paris.

In the commission’s first act, four-time world champion and 2012 Olympic champion Jordan BURROUGHS was selected to chair the commission. Burroughs will be a voting member of the United World Wrestling bureau and replaces 2008 Olympic champion Carol HUYNH (CAN) who has served in the role since it was first established in 2013.

The Athletes' Commission was established in 2013 with the role of protecting the rights and interests of all United World Wrestling Olympic style athletes. The Athletes' Commission members reach out and communicate with active athletes as peers to collect feedback.

United World Wrestling’s Athletes Commission

Odunayo ADEKUOROYE (NGR): Adekuoroye (along with Tunisia's Marwa Amri) became the first woman from Africa to reach the gold-medal match at the World Championships in women's wrestling, doing so in Paris. She was a world bronze medalist at the World Championships in 2015.

Jordan BURROUGHS (USA) -- CHAIR: Burroughs recently claimed his fourth world title in freestyle at the 2017 World Championships in Paris. He was an Olympic champion at the 2012 Olympic Games in London.

Komeil GHASEMI (IRI): Ghasemi is a two-time Olympic medalist in freestyle, claiming bronze in 2012 and silver in 2016. He was also a world silver medalist in 2014.

Arsen JULFALAKYAN (ARM): Julfalakyan, a three-time Olympian in Greco-Roman, captured a silver medal at the 2012 Olympic Games in London. He has also been a four-time world medalist, winning a world title in 2014.

Sofia MATTSSON (SWE): Mattsson won an Olympic bronze medal at the 2016 Olympic Games in Rio de Janeiro. In addition, she has five world medals, including a world gold in 2009.

Mélonin NOUMONVI (FRA): Noumonvi is a two-time world medalist in Greco-Roman, winning a world title in 2014. He competed at the Olympic Games in 2008 and 2012.

SUN Yanan (CHN): Sun won a bronze medal at the 2016 Olympic Games in women's wrestling. She was also a world champion in 2013, and won a world bronze in 2012.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.