Athlete Commission, Burroughs, UWW, wrestling commission

New Athlete Commission Certified, United States’ Burroughs to Chair

Monday, September 11, 2017 - 12:13 By United World Wrestling Press

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CORSIER-SUR-VEVEY (September 11) – United World Wrestling has announced seven new members of the organization’s Athletes Commission. The wrestlers were voted onto the commission by their fellow athletes at the 2017 Senior World Wrestling championships last month in Paris.

In the commission’s first act, four-time world champion and 2012 Olympic champion Jordan BURROUGHS was selected to chair the commission. Burroughs will be a voting member of the United World Wrestling bureau and replaces 2008 Olympic champion Carol HUYNH (CAN) who has served in the role since it was first established in 2013.

The Athletes' Commission was established in 2013 with the role of protecting the rights and interests of all United World Wrestling Olympic style athletes. The Athletes' Commission members reach out and communicate with active athletes as peers to collect feedback.

United World Wrestling’s Athletes Commission

Odunayo ADEKUOROYE (NGR): Adekuoroye (along with Tunisia's Marwa Amri) became the first woman from Africa to reach the gold-medal match at the World Championships in women's wrestling, doing so in Paris. She was a world bronze medalist at the World Championships in 2015.

Jordan BURROUGHS (USA) -- CHAIR: Burroughs recently claimed his fourth world title in freestyle at the 2017 World Championships in Paris. He was an Olympic champion at the 2012 Olympic Games in London.

Komeil GHASEMI (IRI): Ghasemi is a two-time Olympic medalist in freestyle, claiming bronze in 2012 and silver in 2016. He was also a world silver medalist in 2014.

Arsen JULFALAKYAN (ARM): Julfalakyan, a three-time Olympian in Greco-Roman, captured a silver medal at the 2012 Olympic Games in London. He has also been a four-time world medalist, winning a world title in 2014.

Sofia MATTSSON (SWE): Mattsson won an Olympic bronze medal at the 2016 Olympic Games in Rio de Janeiro. In addition, she has five world medals, including a world gold in 2009.

Mélonin NOUMONVI (FRA): Noumonvi is a two-time world medalist in Greco-Roman, winning a world title in 2014. He competed at the Olympic Games in 2008 and 2012.

SUN Yanan (CHN): Sun won a bronze medal at the 2016 Olympic Games in women's wrestling. She was also a world champion in 2013, and won a world bronze in 2012.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.