#WrestleTokyo

With Nation's Golden Dreams in Reach, India's Ravi Remains Focused

Thursday, August 5, 2021 - 04:38 By United World Wrestling Press

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CHIBA, Japan (August 5) – When Ravi KUMAR (IND) steps on the mat tonight at the Makhuari Messe in Chiba, he'll be only the second Indian wrestler to compete for an Olympic Gold. For a nation obsessed with wrestling, the drama of the golden moment, and the pressure, builds by the hour.

And yet Kumar remained unfazed and cool under pressure now as he did in battling back from a 9-2 deficit in last night's semifinal fall over Nurislam SANAYEV (KAZ).

“I should not have conceded a huge lead against Sanayev,” he said. “I am not happy with it. I knew I could pull it off despite trailing. I was assured inside, but I should not have made it a close fight. I have some unfinished business”

Kumar will face rival Zaur UGUEV (ROC) in Thursday's final. The two last met in the semifinal at the 2019 World Championships, with the ROC athlete taking the victory, 6-4.

Ravi KumarRavi KUMAR (IND) reached the 57kg final. (Photo: UWW / Tony Rotundo)

While Kumar's dominant technical superiority wins in the first and second rounds were also impressive, it was his fall over Sanayev which will be regarded as one of the most stunning comebacks in Olympics history. The young Indian wrestler led 2-1 at the end of the break, but Sanayev answered with a takedown of his own and rolled Kumar three times in a leg lace to earn the 9-2 advantage. As the pair restarted it was Kumar who immediately scored a pair of takedowns and then quickly a fall at 5:21.

The match wasn't without an additional flare of drama. As Ravi pinned Sanayev, the Kazakhstan wrestler undertook a prohibited action. The action was brought to the attention of the Technical Delegates and after review by the referee delegates, sport director and technical delegates it was concluded that the action taken was an unintentional reaction. Based on the discussion and review of the incident no disciplinary action will be taken based on the conclusion of the incident.

As always, Kumar stayed focused on Olympic gold. "Tonight I will wrestle for gold," said Kumar. "That is my goal."

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.