#WrestleTokyo

With Nation's Golden Dreams in Reach, India's Ravi Remains Focused

By United World Wrestling Press

CHIBA, Japan (August 5) – When Ravi KUMAR (IND) steps on the mat tonight at the Makhuari Messe in Chiba, he'll be only the second Indian wrestler to compete for an Olympic Gold. For a nation obsessed with wrestling, the drama of the golden moment, and the pressure, builds by the hour.

And yet Kumar remained unfazed and cool under pressure now as he did in battling back from a 9-2 deficit in last night's semifinal fall over Nurislam SANAYEV (KAZ).

“I should not have conceded a huge lead against Sanayev,” he said. “I am not happy with it. I knew I could pull it off despite trailing. I was assured inside, but I should not have made it a close fight. I have some unfinished business”

Kumar will face rival Zaur UGUEV (ROC) in Thursday's final. The two last met in the semifinal at the 2019 World Championships, with the ROC athlete taking the victory, 6-4.

Ravi KumarRavi KUMAR (IND) reached the 57kg final. (Photo: UWW / Tony Rotundo)

While Kumar's dominant technical superiority wins in the first and second rounds were also impressive, it was his fall over Sanayev which will be regarded as one of the most stunning comebacks in Olympics history. The young Indian wrestler led 2-1 at the end of the break, but Sanayev answered with a takedown of his own and rolled Kumar three times in a leg lace to earn the 9-2 advantage. As the pair restarted it was Kumar who immediately scored a pair of takedowns and then quickly a fall at 5:21.

The match wasn't without an additional flare of drama. As Ravi pinned Sanayev, the Kazakhstan wrestler undertook a prohibited action. The action was brought to the attention of the Technical Delegates and after review by the referee delegates, sport director and technical delegates it was concluded that the action taken was an unintentional reaction. Based on the discussion and review of the incident no disciplinary action will be taken based on the conclusion of the incident.

As always, Kumar stayed focused on Olympic gold. "Tonight I will wrestle for gold," said Kumar. "That is my goal."

#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS