#UWWAwards

Muszukajev, Rosillo, Tosun tabbed Breakout Performers for 2023

Friday, December 15, 2023 - 15:19 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (December 15) — Iszmail MUSZUKAJEV (HUN), Bose TOSUN (TUR) and Gabriel ROSILLO (CUB) stunned the world with their performances in 2023 and have been named United World Wrestling’s Breakout Performances of the Year in Freestyle, Women’s Wrestling and Greco-Roman respectively.

Muszukajev was a two-time world bronze medalist before 2023 but orchestrated a stunning career turnaround with his performance in Belgrade. The 65kg weight saw Musukajev triumphantly seize the world title, overcoming defending champion Rahman AMOUZAD (IRI) and reigning Olympic gold medalist Takuto OTOGURO (JPN). In a defining moment in Belgrade, Muszukajev became Hungary’s second-ever world champion, bringing an end to a 44-year freestyle world title drought dating back to 1979.

Perhaps the most shocking run to the world title in Belgrade was that of Bose TOSUN (TUR) who captured the 68kg gold in the field that had Irina RINGACI (MDA), Ami ISHII (JPN), Delgermaa ENKHSAIKHAN (MGL), Koumba LARROQUE (FRA), Feng ZHOU (CHN), Meerim ZHUMANAZAROVA (KGZ), among others. 

Tosun dominated her competition with five resounding victories, including three falls, solidifying her status alongside Yasemin ADAR (TUR) as Turkiye’s only women’s wrestling world champions.

Another top performance in Belgrade was by Gabriel ROSILLO (CUB) who defeated two world champions, Mohammadhadi SARAVI (IRI) and Artur ALEKSANYAN (ARM), in semifinal and final, transforming his 2019 ninth-place finish at the World Championships into a glorious 97kg gold medal.

A U20 world champion in 2019, Rosillo finished 13th at the Tokyo Olympics but has now made himself the top contender for the 97kg title in the Paris Olympics.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.