#WrestleOttawa

Multiple World and Olympic Champions to Compete at Pan American Olympic Qualifier

By Taylor GREGORIO

Photo of David TAYLOR (USA). 

The 2020 Pan American Olympic Qualifier is set for this March 13-15 in Ottawa, Canada. The event serves as a qualifier for the 2020 Tokyo Olympics as the top-two from each bracket will earn a bid for their country at the respective weight.

The Pan Am Olympic Qualifier is the second of three qualifying phases. The first was the 2019 World Championships, where the top-six from each Olympic weight qualified for Tokyo. The final event is the World Olympic Qualifier in Sofia, Bulgaria, scheduled for later this year.

Action begins on Friday with all six Greco-Roman weights, followed by women’s freestyle on Saturday and wrapping up with men’s freestyle on Sunday. Fans can watch the action live on unitedworldwrestling.org.

Men’s freestyle
Qualified: Colombia (86 kg), United States (74 kg, 97 kg)

57 kg
Highlighting this weight class is 2017 and 2019 U23 World champion Reineri ANDREU ORTEGA (CUB), who won the Pan American Championships last week in Ottawa.

Also in the mix is 2017 World silver medalist Thomas GILMAN (USA) and 2020 Pan Am bronze medalist Juan RAMIREZ BELTRE (DOM).

65 kg
Leading this weight class is 2017 and 2018 World bronze medalist Alejandro VALDES TOBIER (CUB), who is also a 2019 Pan American Games champion.

Three of last week’s medalists will compete this weekend, including silver medalist Mauricio Javier SANCHEZ SALTOS (ECU) and bronze medalists Agustin Alejandro DESTRIBATS (ARG) and Sixto Miguel AUCCAPINA PEDRAGAS (PER).

The 2020 Pan Am champion John Michael DIAKOMIHALIS (USA) is not registered for the Pan American Olympic Qualifier. Instead, it will be 2012 Cadet World champion Zain RETHERFORD (USA).

74 kg
There are two past World medalists registered at 74 kg, Jeandry GARZON CABALLERO (CUB) and Franklin GOMEZ MATOS (PUR).

Garzon is a 2007 World silver runner-up and three-time World bronze winner (2005, 2006, 2010), while Gomez won silver at the 2011 World Championships.

Last week, Gomez was the Pan Am runner-up, and Garzon finished with bronze. Both lost to Jordan BURROUGHS (USA), who qualified the United States at 74 kg with a bronze-medal finish at the 2019 World Championships.

Also wrestling this week is Anthony Jose MONTERO CHIRINOS (VEN), who won 2020 Pan American bronze.

86 kg
2018 World champion David TAYLOR (USA) returns to competition for the first time since his title run at the 2018 World Championships in Budapest, Hungary.

Joining him at the weight are 2020 Pan American champions Yurieski TORREBLANCA QUERALTA (CUB) and Angus Patrick ARTHUR (JAM). Torreblanca won at 86 kg, and Arthur became the first Jamaican to claim Pan Am gold, winning the 92 kg bracket last week.

Other medalists from the Pan Am Championships that will compete are silver medalist Pool Edinson AMBROCIO GREIFO (PER) and Clayton Steven PYE (CAN).

Already qualified at this weight for the Olympic Games is Carlos IZQUIERDO MENDEZ (COL) after taking fifth at the 2019 Worlds.

97 kg
The favorite at this weight is two-time World silver medalist and 2010 World bronze winner Reineris SALAS PEREZ (CUB). Last week, he fell in the 2020 Pan Am finals Kyle SNYDER (USA), who already qualified the United States for the Olympics with a bronze medal at 2019 Worlds.

Pan Am runner-up at 92 kg Maxwell Lemar LACEY GARITA (CRC) will bump up to 97 kg this week in attempt to qualify Costa Rica for the Games for the first time in the nation’s history.

Also competing is 2020 Pan Am bronze medalist Luis Miguel PEREZ SOSA (DOM).

125 kg
Nick GWIAZDOWSKI (USA) heads into the heavyweight bracket with the most freestyle success, owning 2017 and 2018 World bronze medals as well as the 2019 Pan Am Games title.

However, looking to dethrone him is three-time World medalist in Greco-Roman Oscar PINO HINDS (CUB), who won silver at the 2019 Worlds and bronzes in 2017 and 2018.

Because of his silver medal in Kazakhstan, Pino qualified Cuba for the 130 kg weight in Greco for the Olympics. This weekend, he looks to qualify another weight for Cuba, taking on freestyle this season. Last week, he won bronze at the Pan Am Championships.

2020 Pan Am silver medalist Amarveer DHESI (CAN) is also expected to compete at the weight. Dhesi is a 2014 Junior World champion.

Photo of Erica WIEBE (CAN). 

Women’s freestyle
Qualified: United States (68 kg, 76 kg)

50 kg
This weight features World champion Jessica Anne Marie MACDONALD (CAN), who also owns bronze medals from the 2011 and 2013 World Championships.

Looking to shake up the bracket is 2018 World runner-up at 53 kg Sarah HILDEBRANDT (USA), who is making the transition down to 50 kg for the Olympic year. Hildebrandt was the 2019 Pan Am Games champion and holds four Pan Am Championships gold medals.

There are three medalists from last week that are entered, including silver medalist Carolina CASTILLO HIDALGO (COL) and bronze medalists Kamila BARBOSA VITO DA SILVA (BRA) and Jacqueline Del Rocio MOLLOCANA ELENO (ECU).

Additionally, 2019 Pan American Championships winner and 2019 Pan Am Games silver medalist Yusneylis GUZMAN LOPEZ (CUB) will compete.

53 kg
The 2019 World champion at 55 kg, Jacarra WINCHESTER (USA), is also moving down a weight class and is registered at 53 kg.

She’ll be met with other talents like past Pan Am medalists Samantha Leigh STEWART (CAN), Lianna de la Caridad MONTERO HERRERA (CUB) and Luisa Elizabeth VALVERDE MELENDRES (ECU).

Stewart is a 2016 Pan American champion. This weekend will mark her first continental event since she won her title.

2019 Pan Am Games bronze medalist Montero enters the bracket fresh off a silver-medal finish at the 2020 Pan Am Championships.

Winning the 2020 title was Valverde, who is also a 2011 Cadet World bronze medalist.

57 kg
Highlighting this weight is 2016 Olympic champion Helen MAROULIS (USA), who is competing in her first Pan Am event since 2012. Maroulis is also a 2015 and 2017 World champion. She took the 2019 season off, and is back for the Olympic year.

Reigning World champion and 2016 World bronze medalist Linda MORAIS (CAN) is also in the mix as well as 2019 Pan Am Games champion Lissette Alexandra ANTES CASTILLO (ECU) and 2020 Pan Am bronze medalist Betzabeth Rebeca SARCO COLMENAREZ (VEN).

62 kg
Leading the way in international credentials is two-time Olympic bronze medalist and 2017 World bronze winner Jackeline RENTERIA CASTILLO (COL). Last week, Renteria was seventh at the 2020 Pan Am Championships.

Another World medalist set to compete is 2017 bronze winner Michelle Christina FAZZARI (CAN).

2019 Pan American Games champion Kayla MIRACLE (USA) will represent the United States, rather than the 2020 Pan Am winner Mallory VELTE.

68 kg
There are a pair of World medalists entered at 68 kg, including Danielle Suzanne LAPPAGE (CAN) and Yudari SANCHEZ RODRIGUEZ (CUB).

Lappage is a 2018 Senior World silver medalist. This week marks her first Senior Pan American event as she seeks to qualify her country for Tokyo.

Fresh off a silver-medal finish performance, Sanchez goes into the weekend with three age-group World medals: 2018 U23 gold, 2017 Junior silver and 2017 U23 bronze.

Also at this weight is 2020 Pan Am champion Yanet Ursula SOVERO NINO (PER) and 2020 Pan Am bronze winner Maria Jose ACOSTA ACOSTA (VEN).

The United States is already qualified at this weight, thanks to a Tamyra MENSAH-STOCK, who won gold at the 2019 Worlds.

76 kg
Another Olympic champion in the women’s field comes at 76 kg, where Erica WIEBE (CAN) is slated to compete this weekend. The Canadian is also a 2018 World bronze medalist.

An up-and-coming talent hitting the mat this week is 2019 Junior and U23 World champion Milaimys de la Caridad MARIN POTRILLE (CUB), who had a strong effort in a loaded Pan Am Championships bracket and finished fifth last week.

Marin fell in the bronze-medal match to 2014 World silver medalist Aline DA SILVA FERREIRA (BRA), who will also compete in Ottawa this week.

2020 Pan Am bronze medalist Andrea Carolina OLAYA GUTIERREZ (COL) is also registered.

The United States also earned a bid to Tokyo at 76 kg, when Adeline GRAY claimed gold at the 2019 World Championships. It was her fifth World title.

Photo of Gabriel ROSILLO KINDELAN (CUB). 

Greco-Roman
Qualified: Cuba (67 kg, 130 kg)

60 kg
There are multiple Pan American champions that will compete for a qualification spot at 60 kg, including 2020 champion Dicther Hans TORO CASTANEDA (COL), 2019 champion Luis Alberto ORTA SANCHEZ (CUB) and 2015 and 2019 Pan Am Games champion Andres Roberto MONTANO ARROYO (ECU).

Also competing is 2019 Pan Am Games bronze medalist Ildar HAFIZOV (USA) and 2020 bronze medalists Jancel Miguel PIMENTEL GONZALEZ (DOM) and Emerson Isaias FELIPE ORDONEZ (GUA).

67 kg
There are three 2020 Pan American Championships medalists returning to competition this weekend.

Joilson DE BRITO RAMOS JUNIOR (BRA) won silver at 72 kg last weekend and will move down to 67 kg this weekend.

Cristhian Alberto RIVAS CASTRO (ECU) and Alejandro SANCHO (USA), who each won bronze at the championships are scheduled to compete in the Olympic Qualifier.

The 2020 Pan Am champ Ismael BORRERO MOLINA (CUB) will not compete as he already qualified Cuba for Tokyo after winning gold at the 2019 Worlds. Borrero is a 2016 Olympic champion and also won the 2015 World title.

77 kg
Yosvanys PENA FLORES (CUB) and Patrick SMITH (USA) traded wins at the 2020 Pan American Championships, with Smith winning the matchup in pool action and Pena ultimately claiming the title over Smith in the finals.

Pena also won the 2019 Pan American Championships, and later that year, Smith emerged with gold at the 20019 Pan American Games.

Both will wrestle again this weekend.

Also expected to compete is 2020 Pan Am bronze medalist Wuileixis de Jesus RIVAS ESPINOZA (VEN), who is a 2019 Pan Am Games runner-up.

87 kg
Bringing World medals to the weight is Daniel GREGORICH HECHAVARRIA (CUB), who is a 2018 U23 silver medalist and 2019 U23 bronze winner. Last week, he finished fifth at the Pan Am Championships, forfeiting in the bronze match.

Winning the 2020 Pan Am title was Josef RAU (USA. En route to his win last week, Rau defeated 2019 Pan Am Games champion Luis Eduardo AVENDANO ROJAS (VEN), who will also wrestle in the Qualifier.

Two other 2020 Pan Am medalists will compete, including silver medalist Carlos Andres MUNOZ JARAMILLO (COL) and bronze medalist Lesyan Osvaldo COUSIN OTOMURO (JAM).

97 kg
We will likely see another entertaining rivalry at 97 kg as the 2020 Pan Am champion G’Angelo HANCOCK (USA) and 2020 runner-up Gabriel Alejandro ROSILLO KINDELAN (CUB) will be back at it this weekend.

Similar to Pena and Smith at 77 kg, Hancock and Rosillo went head-to-head twice in the Pan Am Championships, with Rosillo winning in the pool action but Hancock getting the victory in the finals.

Both own age-group World medals with Rosillo claiming gold at the 2019 Junior Worlds and Hancock owning bronze from the 2016 Junior Worlds.

Another World medalist in the mix is Kevin MEJIA CASTILLO (HON), who finished fourth at the Pan Am Championships. Defeating Mejia in the bronze match was Luillys Jose PEREZ MORA (VEN), who is also registered for this weekend.

130 kg
Two World medalists highlight the field in Yasmani ACOSTA FERNANDEZ (CHI) and Adam COON (USA).

Acosta won bronze at the 2017 World Championships, and Coon earned silver in the 2018 Worlds.

The American is fresh off producing a silver medal at the 2020 Pan Ams, while Acosta entered the event but did not compete.

Both 2020 Pan Am bronze winners are registered: Leo Dalis SANTANA HEREDIA (DOM) and Moises Salvador PEREZ HELLBURG (VEN).

Cuba is already qualified at the weight, thanks to a silver medal from Oscar PINO HINDS at the 2019 World Championships. This weekend, Pino will compete in freestyle in attempt to qualify Cuba for the Olympic Games at 125 kg.

 

#DigitalTransformation

‘Now is the right time to do this’: Delivering wrestling’s first digital World Championships

By United World Wrestling Press

COSIER-VEVEY (August 30) --- Our decision to undergo a digital transformation at United World Wrestling (UWW) can be dated back to as early as 2014 – a year after the federation was reinstated into the Olympic Program. As is the nature of digitalization and the importance of getting the timing and product launch just right, we’ve now entered year one of a new digital era at UWW following the launch of our very own mobile app, organic video hub, and customer relationship management (CRM) tool, in time for the Wrestling World Championships (10th to 18th September). 

The vision to revolutionize the sport was first tabled by our president Nenad Lalovic, who, since taking up the presidency in May 2013, has advocated change to the makeup of international wrestling and how we look to engage new fans and stakeholders. By putting digital transformation at the heart of our modernization, we are in the midst of the biggest transition our sport will experience in modern times and will certainly enhance the offering we provide to our fanbase, to our athletes, and to our national federations.

Now is the right time to do this. Why? There are many industries that have already gone through this process and is something we are seeing more across the sports industry. This is not something that can wait another five years before we look to instigate change. By then, it might be too late. As the Olympic Movement attracts new audiences, we have to stay ahead and modernize with the industry, in order to set new goals, and not to shy away from doing things differently.

The pandemic shone a light on the challenges that we faced as an international federation and some of the changes we needed to make. For example, we implemented distance-learning and webinars that brought our community closer together during trying times. This at large is how we plan to continue – to provide digital solutions, not only as a digital transformation “check-box”, but to help our national federations grow and bring about positive change to the sport of wrestling.

The exciting thing about digitalization is that it offers infinite possibilities. We can certainly provide a broader offering for our audience, but for our sponsors, national federations, and the grassroots of our sport, too. There are many different tools that will allow us to move forward and offer new opportunities to stakeholders. Digital transformation expands our ability to adapt to new trends and to leverage customer data that will influence how we distribute content. 

UWW IS EXPANDING ITS DIGITAL FOOTPRINT

With the proliferation of D2C technologies, our fans have naturally spread across so many different platforms. In the past, we didn’t pay too much attention to what the individual consumer wanted. So, without a digital portfolio, we have been unable, until now, to stay connected with our growing fanbase. 

This observation has formed the basis for UWW’s  digital transformation and is already reaping rewards. Our investment strategy covers three key areas – mobile, video, and data capture – all of which are designed to bridge the relationship with our core and newcomer fans and the sport of wrestling. 

Without the means for a direct relationship with our audience, UWW has until recently been unable to engage fans retrospectively, nor have we been able to build their connection with our sport at a level of engagement we hope to achieve via our new mobile application and the video hub. By expanding our digital footprint, and taking ownership of customer data these platforms will collate, we can explore more easily our relationship with our audience via the CRM and tailor the D2C experience to the individual fan.

Before the launch of our latest products, in the past year, we have seen increased engagement from the followers of our sport. In the year leading to the 2022 World Championships, UWW social channels grew by 21 percent to more than 2.25 million followers, according to research carried out by Redtorch, including 78,500 new followers between April and June of this year. Going forward, by taking this direct-to-consumer (D2C) approach, we will be able to build audience engagement ahead of our flagship events, establish trust during the championships, and continue to build loyalty among our growing fan base.

The way we’re trying to operate today – not only as a service, but also as a video content provider – is to communicate directly with people, and extends to our partners, too. As well as serving fans who watch wrestling from their homes, our digital approach also enables us to provide more dynamic packages for sponsors, more content for broadcasters, and therefore richer, more entertaining, video content tailored for our audiences. 

This is UWW bringing that vision we laid out over the past decade to fruition. By improving the experience, we will provide a more consolidated, one-stop shop capable of delivering everything a passionate wrestling fan is going to be pleased with. Going forward, this will help us to engage new fans based on their interactions with our digital products and customize their experience from the moment they begin watching the sport and one that builds a rapport between UWW and its audience. This will serve us well for many years to come.

DIGITAL TRANSFORMATION REQUIRES EXPERT SUPPORT

Before we began our digital transformation, we set out a roadmap to ensure that our end-goal was clear. In year one, we’re focusing on our mobile app, video hub, and the CRM. But that’s just the beginning of the journey. By moving our operations to the cloud, it will allow us to scale our production without upsetting the quality for our subscribers. 

We want to attract larger audiences. Whereas, in the past, we haven’t been equipped to meet greater demand from the wrestling community, our digital transformation will unite our athletes, coaches, and stakeholders into an efficient, paperless ecosystem, whereby our national federations will be able to communicate ideas and solutions via a centralized home for wrestling. 

While exciting from the outside, I must be honest about our journey so far and the value we’ve drawn from external consultation. Digital transformation is certainly not something that organizations can take on alone. There needs to be resources in place and experts you can work with to set the right structure and roadmap in place to deliver on our transformation targets. 

In order to achieve our goals, we have been working alongside N3XT Sports since last year, and the team continues to provide the soundboard for building new ideas for digitalization and to identify the challenges and opportunities it will present us in the future. The entire working group at N3XT Sports – from the consultants, to the project manager to the designers and engineers – provide expert advice and know-how when it comes to understanding the long-term journey for digital transformation. 

From the moment we put ideas down in writing, through to the execution and delivery of our new digital portfolio, the entire working group has demonstrated the basis of change-management inside an international federation like ours. It’s important for a whole organization – and not only a handful of departments – to contribute to the project. In return, this helps align our vision as the global governing body with the realities of our regional partners, coaches, and athletes.

In doing so, we have learnt that digital transformation is a long-term commitment. Having taken the first and most important step on our journey, N3XT Sports and our strategists continue to envision how the decisions we make today will impact and open up new opportunities for the sport of wrestling in the future. This level of detail is vital if we want our digital transformation to be a success in the decades to come. We are very excited to be on this journey and look forward to inviting you to join us.