#development

More Than Medals wraps up after a week in Rome

Sunday, August 14, 2022 - 23:39 By United World Wrestling Press

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ROME, Italy (August 14) --- From August 1st to 7th, keeping with the UWW strategy focusing on youth development, the More than Medals World – Rome 2022, was held in the installation of the Olympic Training Center. "FIJLKAM" (Federazione Italiana Judo Lotta Karate Arti Marziali).

For 7 days 14 countries from the 5 continents and almost 50 wrestlers and coaches took part in the event, allowing these young athletes to exchange experiences and create good memories through different activities.

The training sessions were organized by Vincent AKA (FRA/CIV) UWW Development Officer with the help of each national coach so everybody could experience the other countries' training styles and learn new ways. A video analysis session was also carried out to enhance the ability to understand the tactical resources in wrestling.

Frank CHAMIZO (ITA), a world and Olympic medalist, joined the camp as an ambassador, shared his techniques and experience with the youth, and encouraged them to pursue their dreams in wrestling further.

Additionally, a beach wrestling session was carried out, allowing the participants to taste (literally) the sand and uniquely enjoy wrestling. Also, the athletes had fun with some group beach games.

ITAParticipants of the More Than Medals camp visit historical sights in Rome. (Photo: United World Wrestling)

Different seminars were held to enrich the development of the athletes, like Wrestle for Climate, Olympic Movement Faster, Higher, Stronger, among others.

Dr. Federico Verdi carried out the Anti-Doping seminar from the Italian Committee on Anti-Doping Education, Training, and Research. His seminar was centered on general Anti-Doping rules, the rights and responsibilities of athletes and coaches (rules for minors and adults), testing procedures, clean sports values, and ethics.

For the coaches' development, five sessions of the UWW coaching clinic were dictated to continue working on the concept and nurture of coaching; they are a fundamental gear to keep athletes going with their respective sport and performance.

One day was designated for a tour of the city of Rome, where they were exposed firsthand to what is to be in one of the classic cities of the history of mankind and admire its beauty. The purpose of this activity was to get to know a different country, grasp the cultural exchange, and create open-minded individuals. They have the opportunity to taste Italian ice cream and share a good time under the sun in this emblematic city, for example.

This activity couldn't have come true without the support of the FIJLKAM (Federazione Italiana Judo, Lotta e Arti Marziali).

This camp once again marked the success of the continued More than Medals program that United World Wrestling has been offering to young athletes since 2017.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.