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More Than Medals wraps up after a week in Rome

Sunday, August 14, 2022 - 23:39 By United World Wrestling Press

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ROME, Italy (August 14) --- From August 1st to 7th, keeping with the UWW strategy focusing on youth development, the More than Medals World – Rome 2022, was held in the installation of the Olympic Training Center. "FIJLKAM" (Federazione Italiana Judo Lotta Karate Arti Marziali).

For 7 days 14 countries from the 5 continents and almost 50 wrestlers and coaches took part in the event, allowing these young athletes to exchange experiences and create good memories through different activities.

The training sessions were organized by Vincent AKA (FRA/CIV) UWW Development Officer with the help of each national coach so everybody could experience the other countries' training styles and learn new ways. A video analysis session was also carried out to enhance the ability to understand the tactical resources in wrestling.

Frank CHAMIZO (ITA), a world and Olympic medalist, joined the camp as an ambassador, shared his techniques and experience with the youth, and encouraged them to pursue their dreams in wrestling further.

Additionally, a beach wrestling session was carried out, allowing the participants to taste (literally) the sand and uniquely enjoy wrestling. Also, the athletes had fun with some group beach games.

ITAParticipants of the More Than Medals camp visit historical sights in Rome. (Photo: United World Wrestling)

Different seminars were held to enrich the development of the athletes, like Wrestle for Climate, Olympic Movement Faster, Higher, Stronger, among others.

Dr. Federico Verdi carried out the Anti-Doping seminar from the Italian Committee on Anti-Doping Education, Training, and Research. His seminar was centered on general Anti-Doping rules, the rights and responsibilities of athletes and coaches (rules for minors and adults), testing procedures, clean sports values, and ethics.

For the coaches' development, five sessions of the UWW coaching clinic were dictated to continue working on the concept and nurture of coaching; they are a fundamental gear to keep athletes going with their respective sport and performance.

One day was designated for a tour of the city of Rome, where they were exposed firsthand to what is to be in one of the classic cities of the history of mankind and admire its beauty. The purpose of this activity was to get to know a different country, grasp the cultural exchange, and create open-minded individuals. They have the opportunity to taste Italian ice cream and share a good time under the sun in this emblematic city, for example.

This activity couldn't have come true without the support of the FIJLKAM (Federazione Italiana Judo, Lotta e Arti Marziali).

This camp once again marked the success of the continued More than Medals program that United World Wrestling has been offering to young athletes since 2017.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.