#WrestleTokyo

Mijain Lopez: Too Big to Fail

Sunday, August 1, 2021 - 12:41 By Tim Foley

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CHIBA, Japan (August 1) -- Barrel-chested and arms the width of a subway tunnel, one might gaze up Riza KAYAALP (TUR) and wonder if any wrestler (nay, human) could come in a more menacing and powerful package.

For those eying the Turkish mammoth as he stomped onto the semifinal mat Sunday at the Makhuari Messe it would seem as though he was a man above comparison.

And in the brief moments between Kayaalp taking the center mat and the entrance of his opponent, he was -- the Turk oversaw his domain with a glinty-eyed confidence.

Enter Mijain LOPEZ (CUB). The 6'5" 300 lbs. of Cuban muscle is arranged in a Addonis-adjacent melange of utility, grace, and fearsome size, with proportions that are simply Frankensteinian.

A man should not be that large. He should not move like that.

And yet there he comes, a slight jog up the stairs and arrives on the evening's competition platform. The legend from Cuba. The most feared human to compete in a sport dating back to 5000 BC in a graceful pre-battle canter.

The Cuban grappler falls momentarily still in front of his longtime Turkish rival as the referee takes his position. He's motionless and from below he seems to be blocking the house lights of the Makuhari Messe and casting the now-diminutive Kayaalp in a shade of gray.

Mijain LOPEZ Riza KAYAALPMijain LOPEZ (CUB) defeated Riza KAYAALP (TUR) in the 130kg semifinal at Tokyo Olympics. (Photo: UWW / Kadir Caliskan)

At stake in this match is a trip to the Olympic finals, but for Lopez a win will also mean the opportunity to grasp an achievement beyond belief - a fourth Olympic gold medal in Greco-Roman wrestling.

Aleksander KARELIN (RUS) was the last man to attempt to win a fourth gold medal in Greco-Roman wrestling, stepping onto the finals mat with Rulon GARDNER (USA) in the 125kg finals in Sydney. Equally skilled and as well-proportioned a wrestler that had yet existed, Karelin was tragically fell by the then-unknown American and denied his opportunity at a perfect career and a triumphant fourth gold.

To Lopez, Kayaalp is known and he is well-respected. They've been battling each other for more than a decade.

But as the whistle blew and the two men charged toward each other, it was obvious that this would be the 38-year-old Lopez's evening. A never-waning display of positioning, exertion and conditioning driven from legs with more horsepower than your uncle's Toyota.

Mijain LOPEZ Riza KAYAALPRiza KAYAALP (TUR) during his semifinal against Mijain LOPEZ (CUB) at Tokyo Olympics. (Photo: UWW / Kadir Caliskan)

And when it was over six minutes later, Lopez was the one with his hand raised -- a signal for him to progress to the finals, and history. After a quick gesture to the sky, the Cuban grabbed Kayaalp in an embrace, placed his hands on the Turks cheeks and kissed him on the crown of his head.

Monday Lopez will face a new opponent in the finals, an upstart Georgian who has already outperformed even the best pre-tournament prognostications. And though no win is guaranteed -- and the history of fourth efforts is rotten with failure -- the reign of Mijain Lopez seems destined for a historic finale.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.