#development

Mexico hosts post U20 Pan-American C'ships camp

By United World Wrestling Press

MEXICO CITY, Mexico (July 22) -- A training camp for U20 wrestlers was held from July 11 to 21, 2022, at the Mexican Olympic Sports Center (CDOM) in Mexico City.

The camp was held after the U20 Pan-American Championships which took place in Oaxtepec and it mainly focused on countries with fewer resources in the continent. The camp provided better conditions in search of their sports development.

This camp was held with the financial support of Pan-Am Sports and the collaboration of the Mexican Olympic Committee, United World Wrestling Americas, and the Mexican National Federation.

The camp was intended to provide continuity to the athletes participating in the I Junior Pan-American Games Cali-Valle 2021 and thus continue with the multidisciplinary development of athletes and coaches.

In the Mexican Olympic Training Center (CDOM), the necessary facilities were provided to develop all the activities. The facilities available were -- the Olympic wrestling gymnasium, the fitness gymnasium, the athletics field and track, the Olympic swimming pool, the PASO auditorium, and the common areas of the CDOM, among others.

The participants stayed within the CDOM facilities, with the activities carried out in the same sports complex, and the accommodation conditions were optimal for the rest and recovery of the athletes.

MEXAttendees gather on the mat at the Mexican Olympic Sports Center (CDOM) in Mexico City during the post-U20-Pan-American Championships. (Photo: United World Wrestling)

Various types of training sessions were carried out, including technical, tactical, and physical conditioning, among others. The sessions were programmed by style in the consensus of all the participating countries.

Coach Reza AZIMI, who is the head of the High Performance and Development Center for America (CARDA), was responsible for the planning.

An Athlete365 Carrer+ Workshop, a program of the International Olympic Committee that aims to educate athletes regarding their vision of the future once they finish their careers as athletes, was also held.

The delivery of this program was a success as all participants showed great willingness and interest, allowing smooth and dynamic results, to the extent that most participants requested additional information to continue with their development.

Dr. Viridiana Silva, COM's medical responsible and certified expert in Anti-Doping, gave a workshop on prevention in the use of substances and processes in the selection and taking of samples, among other topics.

In general terms, the camp was a great success since the fundamental objectives were achieved.

The coexistence between the different teams was harmonious and dynamic. In the words of the coaches and some athletes, the technical level was optimal and allowed an objective evaluation of the possibility of results for the new Olympic cycle.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.