#WrestleTokyo

Mensah-Dosho Clash Highlight #WrestleTokyo Day 2

Sunday, August 1, 2021 - 09:21 By Vinay Siwach

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CHIBA, Japan (August 1) --- Tamyra STOCK MENSAH (USA) debut at the Olympics will not get bigger than this. The world champion will face defending Olympic champion and local star Sara DOSHO (JPN) in the opening round at 68kg at the Tokyo Olympics Monday.

Mensah and Dosho squared-off in the quarterfinal at the 2019 World Championships in which the American won easily. But that was close to two years ago and Dosho will like to avenge that loss if she wants to defend her gold from Rio.

It won't be easy for the winner though. Feng ZHOU (CHN) will be the likely opponent of the Chinese can get over U23 world champion Yusaris SANCHEZ RODRIGUEZ (CUB). The two are also locked in the first round.

Their semifinal opponent will be one of Enas AHMED (EGY), Agnieszka WIESZCZEK (POL), Alla CHERKASOVA (UKR) and Anna SCHELL (GER).

On the other side of the bracket, former junior and U23 world champion Koumba LARROQUE (FRA) will be up against Mongolia's star Battsetseg SORONZONBOLD (MGL). The winner will face one of former world silver medalist Danielle LAPPAGE (CAN) and European champion Khanum VELIEVA (ROC).

Mimi HRISTOVA (BUL) also has a tough one against Asia champion Meerim ZHUMANAZAROVA (KGZ). The winner will face one of Elis MANOLOVA (AZE) or Blessing OBORUDUDU (NGR).

In Greco-Roman, two favorites at the 97kg weigh class world champion Musa EVLOEV (ROC) and defending Olympic champion Artur ALEKSANYAN (ARM) are on the opposite side of the brackets.

Aleksanyan opens up against Uzur DZHZUPBEKOV (KGZ) who beat the Armenian at the Ukrainian Memorial earlier this year. Evloev also has better 3-1 head-to-head record against him.

Even if Aleksanyan wins his first bout, he has to go through Mohammadhadi SARAVI (IRI) or Rio Olympic bronze Cenk ILDEM (TUR) who are likely to in the quarterfinal.

Another weight class that will be in action Monday is 77kg at Greco-Roman. Rafiq HUSEYNOV (AZE) and Alex KESSIDIS (SWE) will wrestle in the opening round. Both won a silver medal at the 2019 Worlds but at different weight categories. Huseynov has dropped down from 82kg and will be wrestling down below 80kg for the first time since 2014.

World champion Tamas LORINCZ (HUN) gets Zied AIT OUAGRAM (MAR) in the first round. World bronze medalist Karapet CHALYAN (ARM) will be wrestling Asian champion Jalgasbay BERDIMURATOV (UZB) in the first round. The winner is likely to get 2018 world champion and veteran Aleksandr CHEKHIRKIN (ROC) in the quarterfinals.

Wrestling begins at 1100 hours local time at the Makuhari Messi, Chiba.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.