#WrestleRome

Matteo Pellicone freestyle preview

Tuesday, June 21, 2022 - 09:26 By Vinay Siwach

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ROME, Italy (June 20) -- A year ago, Turan BAYRAMOV (AZE) was one of the most active wrestlers in the world. He competed in eight competitions including the Olympic Games, three World Championships and two continental ones. It seemed that Bayramov would be the go-to-wrestler for Azerbaijan at 74kg.

But at the beginning of 2022, Bayramov ran into Dzhabrail GADZHIEV (AZE) at the Dan Kolov tournament in Bulgaria. While the final was not action-packed, Gadzhiev scored two technical points against one of Bayramov to win the gold.

Still, Azerbaijan sent Bayramov to the senior European Championships in which he won bronze while Gadzhiev won the gold at the U23 European Championships.

Khadzhimurad GADZHIYEV (AZE)Khadzhimurad GADZHIYEV (AZE) is returning to competition after one year. (Photo: UWW / Gabor Martin)

Azerbaijan is now entering the Matteo Pellicone Ranking Series event in Rome with both of them competing at 74kg. The battle is now three-way as Khadzhimurad GADZHIYEV (AZE) returns after being away for a year due to injury.

Gadzhiyev had qualified Azerbaijan for the Tokyo Olympics from the European Olympic Qualifiers but injured his knee in practice and Bayramov took his place on the team. But with Islamic Games in August and the World Championships in September, Azerbaijan is in a dilemma with the three wrestlers trying to make the same weight class.

Winning gold in Rome won't be a guarantee as European champion and world silver medalist Tajmuraz SALKAZANOV (SVK) will be eyeing his second straight Ranking Series gold. He won the 74kg title at the Bolat Turlykhanov Cup in Almaty earlier this month.

The weight class is one of the deepest in the world and Azerbaijan may not want to suffer a slip on its part at the World Championships by not sending its best wrestler to Belgrade.

Horst LEHRHorst LEHR (GER) will be competing at 57kg in Rome. (Photo: UWW / Kadir Caliskan)

With the same thought in mind, they have entered two wrestlers in the 57kg weight class as well. U23 world champion and European Championships silver medalist Aliabbas RZAZADE (AZE) will be the favorite to win the gold in Rome but compatriot Afgan KHASHALOV (AZE) will be up for the task if he wants to make the team at 57kg.

World bronze medalist Horst LEHR (GER) is returning to competition since becoming Germany's first-ever U23 European champion in February. His experience and unique style of wrestling may upset the flow of the Azerbaijan pair.

Former U17 world champion Andrii YATSENKO (UKR) will also be raging to be competition ready in Rome. He last competed at the European Olympic Qualifiers in March last year.

Ukraine's two big stars, junior European champion Erik ARUSHANIAN (UKR) and Vasyl SHUPTAR (UKR) are entered at 65kg. While the 31-year-old Shuptar participated in the Oslo World Championships, a better result for Arushanian may see him make the cut for the Belgrade event.

But it won't be a cakewalk for him as European champion Iszmail MUSZUKAJEV (HUN) is eyeing his first Ranking Series gold medal of the year. The Hungarian defeated Olympic silver medalist Haji ALIYEV (AZE) in the final in Budapest.

Apart from him, former world champion Beka LOMTADZE (GEO), Pan-Am silver medalist Sebastian RIVERA (PUR), U23 European bronze medalist Hamza ALACA (TUR) and Ali RAHIMZADE (AZE), who is competing for the first time since Oslo, are entered at 65kg.

Haji ALIYEV (AZE)Haji ALIYEV (AZE) will be jumping up to 70kg for the Matteo Pellicone. (Photo: UWW / Kadir Caliskan)

Aliyev had the opportunity to avenge his Budapest loss against Muszukajev but made a jump to 70kg for the tournament. Aliyev has wrestled in the weight class once before -- at the '21 Poland Open Ranking Series. He ended up winning bronze.

If he wants to win the gold now, he will have to go through two crafty wrestlers in European champion Zurabi IAKOBISHVILI (GEO) and World and Asian silver medalist Ernazar AKMATALIEV (KGZ).

The Georgian has not competed since winning the 70kg title in Budapest after winning bronze at the Yasar Dogu Ranking Series at the start of the year.

Akmataliev failed to win a medal in Istanbul but returned to win silver at the Asian Championships. He suffered a 4-3 loss in the final against Taishi NARIKUNI (JPN). But Akmataliev will now be looking to win his second Ranking Series gold after he won the top medal in Almaty.

For Azerbaijan, world bronze medalists Abubakr ABAKAROV (AZE) and Osman NURMAGOMEDOV (AZE) will be the favorite to win the 86kg and 92kg respectively.

While European silver medalist Abakarov has Boris MAKOEV (SVK) and U23 world champion Mukhmammed ALIIEV (UKR) as his top opponents, Nurmagomedov may face Erhan YAYLACI (TUR).

The two wrestled at the '21 U23 European Championships and Nurmagomedov had all but sealed the gold medal. In the dying second, he resorted to keeping a distance from Yaylaci and on the final attack from the Turkey wrestler, Nurmagomedov committed a single-pull. The penalty point cost him the continental title.

The 97kg field for Rome can be dubbed as a mini European Championships. All the top six wrestlers from Budapest are entered for Rome led by gold medalist Magomedkhan MAGOMEDOV (AZE). Silver to him in Budapest Vladislav BAITSAEV (HUN) will be eyeing revenge if the two meet on the mat.

The two bronze medalists Batyrbek TSAKULOV (SVK) and Zbigniew BARANOWSKI (POL) will also look to reverse the results from Budapest. The Slovakia wrestler had lost to Baitsaev in the opening round while Baranowski suffered a semifinal loss to Magomedov.

In the bronze medal bouts, Tsakulov, who won the gold at the Bolat Turlykhanov Cup, defeated Erik THIELE (GER) while Baranowski went past veteran Elizbar ODIKADZE (GEO).

But entering his first Ranking Series event since 2018, Odikadze will hope to extend his perfect record at such tournaments. In 2018, he won gold at both Ranking Series events.

Geno PETRIASHVILI (GEO)Geno PETRIASHVILI (GEO) will be the favorite to win the 125kg gold in Rome. (Photo: UWW / Kadir Caliskan)

Another Georgian star and Olympic silver medalist Geno PETRIASHVILI (GEO) is the favorite to win the gold at 125kg. After losing to Taha AKGUL (TUR) in the European Championships final, Petriashvili would like to return to winning ways before the grand event in September.

But Robert BARAN (POL) may have other ideas. In a thrilling semifinal at the European Championships, Baran managed to hold off Petriashvili for the majority of the time. He ultimately suffered a 2-1 loss but in Rome, he would back himself to reverse the result.

U23 world silver medalist Azamat KHOSONOV (GRE) and former U23 European champion Anil KILICSALLAYAN (TUR) may finish at the podium.

At 79kg, U23 and senior European champion Georgios KOUGIOUMTSIDIS (GRE) will be the one to watch as he tries to prove that his two continental titles in two months were not flukes.

Freestyle action begins Friday and can be watched live at uww.org.

#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.