European Games

Marzaliuk Tops Vorobeva at European Games, Day 3 Semifinals Set

Thursday, June 27, 2019 - 11:28 By United World Wrestling Press

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MINSK, Belarus (June 27) - For Vasilisa MARZALIUK (BLR), the road to a second straight European Games gold medal started with an Olympic champion. 

The 31-year-old Belarusian defeated two-time Olympic medalist Natalia VOROBEVA (RUS) 2-1 at 76kg in her first match Thursday in Minsk, Belarus. Vorobeva scored first and led 1-0 at the break, but Marzaliuk battled back to win. 

She was then pushed in her quarterfinal match against returning world bronze medalist Martina KUENZ (AUT), but prevailed 3-2. Marzaliuk will face 2015 world bronze medalist Epp MAE (EST) in the semifinals. The other semifinal match at 76kg will pit Sabira ALIYEVA (AZE) against Francy RAEDELT (GER).

Three-time Olympic medalist Mariya STADNIK (AZE) also remained on track for a second European Games gold medal. She picked up a 10-0 technical superiority in under a minute against Anna LUKASIAK (POL) in the quarterfinals at 50kg. Stadnik will meet world No.7 Evin DEMIRHAN (TUR), a 2017 world bronze medalist and two-time European medalist. 

World No.2 Oksana LIVACH (UKR) advanced to the semifinals at 50kg after a hard-fought 2-1 victory over Miglena SELISHKA (BUL). She will face Viyaleta CHYRYK (BLR) in the semifinals.

Iryna KURACHKINA (BLR) came from behind to stun world No.2 Grace BULLEN (NOR) 9-8 in the quarterfinals at 57kg. Bullen led 6-4 after the first period, but Kurachkina came out strong in the second period and pulled out the win. She will battle Anastasia NICHITA (MDA) in the semifinals. Also at 57kg, Mimi HRISTOVA (BUL) shut out world No.8 Alyona KOLESNIK (AZE) 6-0 to reach the semifinals, where she will face Bediha GUN (TUR). 

World No.1 Taybe YUSEIN (BUL) moved into the semifinals with a 4-0 victory over world No. 7 Johanna MATTSSON (SWE) at 62kg. Her semifinal opponent will be world No.5 Yuliia TKACH (UKR), a 2014 world champion and 2015 European Games silver medalist. Elmira GAMBAROVA (AZE) and Kriszta INCZE (ROU) will square off in the other semifinal match at 62kg.

Thursday's semifinal matches are scheduled to begin at 18:00 local time.

SEMIFINAL MATCHUPS

Women's Wrestling

50kg
SEMIFINAL - Evin DEMIRHAN (TUR) vs. Mariya STADNIK (AZE)
SEMIFINAL - Oksana LIVACH (UKR) vs. Viyaleta CHYRYK (BLR)

57kg
SEMIFINAL - Mimi HRISTOVA (BUL) vs. Bediha GUN (TUR)
SEMIFINAL - Anastasia NICHITA (MDA) vs. Iryna KURACHKINA (BLR)

62kg
SEMIFINAL - Yuliia TKACH (UKR) vs. Taybe YUSEIN (BUL)
SEMIFINAL - Elmira GAMBAROVA (AZE) vs. Kriszta INCZE (ROU)

76kg
Sabira ALIYEVA (AZE) vs. Francy RAEDELT (GER)
Epp MAE (EST) vs. Vasilisa MARZALIUK (BLR)
 

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.