European Games

Maryanyan, Chekhirkin Headline Greco Semifinalists at European Games

Friday, June 28, 2019 - 11:28 By United World Wrestling Press

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MINSK, Belarus (June 28) - A pair of returning world champions for Russia were among the dozen wrestlers to reach the semifinals on the opening day of Greco-Roman competition at the European Games in Minsk, Belarus.

Russian wrestlers Stepan MARYANYAN (60kg) and Aleksandr CHEKHIRKIN (77kg), world champions in Budapest, advanced to tonight's semifinals in Greco-Roman. 

Maryanyan, a European Games champion in 2015, faced some stiff competition in the opening session. In his first match, he wrestled returning world silver medalist and European champion Victor CIOBANU (MDA). The 27-year-old Russian proved to be too much for Ciobanu as he picked up a 9-1 technical superiority in the first period. 

Next up for Maryanyan was two-time junior world champion Kerem KAMAL (TUR). Maryanyan grinded out a 5-2 victory over Kamal. Tonight in the semifinals he will face Zhora ABOVIAN (UKR), who defeated 2013 world champion Ivo ANGELOV (BUL) in the quarterfinals.  Dato CHKHARTISHVILI (GEO), a 2016 junior world champion, will battle Erik TORBA (HUN) in the other semifinal at 60kg.

Chekhirkin was pushed in his first match against Daniel ALEKSANDROV (BUL), but prevailed 3-3 on criteria. He then shut out world No. 8 Alex KESSIDIS (SWE) 6-0 I the quarterfinals. Chekhirkin faces Yunus BASAR (TUR) in the 77kg semifinals.

Tamas LORINCZ (HUN), a 2012 Olympic silver medalist and three-time world medalist, reached the semifinals at 77kg with a 10-2 technical superiority in his first match followed by a 3-1 quarterfinal win over Pavel LIAKH (BLR).

At 67kg, Shmagi BOLKVADZE (GEO), a U23 world champion and junior world champion, earned his spot in the semifinals with a 2-0 win in the quarterfinals over world No.7 Mate NEMES (SRB). He meets Karen ASLANYAN (ARM), a gold medalist at the Henri Deglane Challenge, in the semifinals. 

Zaur KABALOEV (RUS) edged Soslan DAUROV (BLR) on criteria to reach the semifinals at 67kg, where he will face Oleksii KALINICHENKO (UKR).

Russia has the most semifinalists on Friday with three. Ukraine, Hungary, Georgia and Armenia all have a pair of semifinalists, while Turkey has one. 

SEMIFINAL MATCHUPS

Greco-Roman

60kg
Zhora ABOVIAN (UKR) vs. Stepan MARYANYAN (RUS)
Erik TORBA (HUN) vs. Dato CHKHARTISHVILI (GEO) 

67kg
Oleksii KALINICHENKO (UKR) vs. Zaur KABALOEV (RUS)
Shmagi BOLKVADZE (GEO) vs. Karen ASLANYAN (ARM)

77kg
Yunus BASAR (TUR) vs. Aleksandr CHEKHIRKIN (RUS) 
Tamas LORINCZ (HUN) vs. Karapet CHALYAN (ARM)
 

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.