#WrestleBucharest

Malmgren warms up for senior Euros with U23 gold

Thursday, March 16, 2023 - 15:00 By Vinay Siwach

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BUCHAREST, Romania (March 16) -- Jonna MALMGREN (SWE) could not have asked for a better warm-up for the European Championships where she will enter as the defending champion at 53kg.

In a battle of two European champions, Malmgren defeated Andreea ANA (ROU) at 55kg to win her first U23 European title in Bucharest, Romania.

Malmgren, a regular at 53kg, scripted a thrilling 5-4 win over home wrestler Ana in the final, a month before the European Championships which begin in Zagreb, Croatia on April 17.

Malmgren won the 53kg gold medal while Ana won the 55kg title in the Budapest edition of the European Championships last year.

With the gold in Bucharest on Thursday, Malmgren added a U23 European title to her resume which already boasts of U17 and senior titles along with U20 world and Youth Olympic Games gold medals.

Malmgren, who lost in the quarterfinals of the Ibrahim Moustafa Ranking Series last month, entered the tournament as the favorite to win at 55kg. She began in a similar fashion, winning her two bouts on Wednesday via fall. From the other side of the bracket, Ana was equally dominant with two wins via technical superiorities.

In the final, Malmgren had to script a comeback after Ana took a 4-2 lead. Malmgren was called passive but she scored a takedown in the final second of the activity period to lead 2-0 till the break. Ana returned the favor with a nice slideby to make it 2-2 and added another to make it 4-2 with a single-leg sweep.

Malmgren did not panic despite trailing and hit a high double-leg which Ana escaped but Malmgren never let go of her one leg and scored a takedown to take a 4-4 criteria lead. Ana managed to disposition Malmgren in the final few seconds and hit an underhook but Malmgren never tilted over 90 degrees to be considered in danger position.

Romania did challenge the call but lost as Malmgren was declared a 5-4 winner.

Solomiia VYNNYK (UKR)Solomiia VYNNYK (UKR) celebrates after winning the 59kg gold medal. (Photo: UWW / Kadir Caliskan)

Ukraine wins 2 golds

Solomiia VYNNYK (UKR) and Anastasiya ALPYEYEVA (UKR) won two of the five gold medals that were on offer on Thursday as Ukraine took lead in the team race with five more gold medals to be decided.

Wrestling at 59kg, Vynnyk is now a U23 European champion along with her U17 and U20 continental titles. After outscoring her opponents 34-2 in three bouts on Wednesday, Vynnyk wrestled Amel REBIHA (FRA) in the final and pinned her first period to claim the gold.

Vynnyk began with a single leg and scored a takedown to lead 2-0 before hitting a powerful double leg. She used an armbar to secure the fall just before the break.

Anastasiya ALPYEYEVA (UKR)Anastasiya ALPYEYEVA (UKR) after securing the fall over Kamila GAUCAITE (LTU). (Photo: UWW / Kadir Caliskan)

Alpyeyeva won the 76kg gold with a fall over Kamila GAUCAITE (LTU) who finished with a silver medal for the second year in a row.

The 2021 U23 world champion showed a gulf in the class at the competition as none of her opponents were able to score a point on her.

Gaucaite too was never close to getting a point on Alpyeyeva who scored using leg attacks throughout the final. Gaucaite, trailing 4-0, tried hitting a double leg on Alpyeyeva who countered by throwing her sideways and securing the fall four seconds before the break.

Emma LUTTENAUER (FRA)Emma LUTTENAUER (FRA) defended her 50kg gold medal at U23 European Championships. (Photo: UWW / Kadir Caliskan)

Luttenauer repeats

Emma LUTTENAUER (FRA) defended her 50kg title in Bucharest by beating Emanuela LIUZZI (ITA), 5-4 in a heated gold medal bout.

With victories over Emine OSMAN (BUL) in the opening bout, Amanda TOMCZYK (POL) in the quarterfinals and Zehra DEMIRHAN (TUR) in the semifinal, Luttenauer was expected to win the gold.

However, Liuzzi too had a good run to the final with wins over Khrystyna BASYCH (SVK), Ana Maria PIRVU (ROU) and Gabija DILYTE (LTU).

And despite Lutteauer's 5-0 lead in the gold medal bout, Liuzzi bounced back with a snap down for two points and later with an inside trip for another takedown.

Luttenauer was smart enough to avoid a fall on her back and gave up only two points instead of a possible four. Liuzzi failed to score a point she needed to win in the remaining 30 seconds as the French wrestler became a two-time U23 European champion.

The fifth gold of the night went to U23 world champion Nesrin BAS (TUR) who defeated Zsuzsanna MOLNAR (SVK), 4-0, in the gold medal bout.

Both wrestlers were slow to start off but Bas created more attacks than Molnar who was called passive two minutes into the final. She tried a cradle in the activity time but failed to finish it as Bas circled around and got a takedown along with the passivity point.

Molnar was once again warned for passivity in the second period and Bas was happy to take one more point after the period finished.

Bas easily kept Molnar at bay for the remaining time and captured the gold medal, her first at U23 European Championships.

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RESULTS

50kg
GOLD: Emma LUTTENAUER (FRA) df. Emanuela LIUZZI (ITA), 5-4

BRONZE: Ana PIRVU (ROU) df. Gabija DILYTE (LTU), via fall
BRONZE: Zehra DEMIRHAN (TUR) df. Amanda TOMCZYK (POL), 6-1

55kg
GOLD: Jonna MALMGREN (SWE) df. Andreea ANA (ROU), 5-4

BRONZE: Elnura MAMMADOVA (AZE) df. Mihaela SAMOIL (MDA), 14-7
BRONZE: Mariia VYNNYK (UKR) df. Immacolata DANISE (ITA), 10-0

59kg
GOLD: Solomiia VYNNYK (UKR) df. Amel REBIHA (FRA), via fall

BRONZE: Ebru DAGBASI (TUR) df. Othelie HOEIE (NOR), 4-1
BRONZE: Ana PUIU (ROU) df. Fatme SHABAN (BUL), 17-10

68kg
GOLD: Nesrin BAS (TUR) df. Zsuzsanna MOLNAR (SVK), 4-0

BRONZE: Irina RINGACI (MDA) df. Laura GODINO (ITA), 10-0 
BRONZE: Karolina POK (HUN) df. Nigar MIRZAZADA (AZE), 10-2

76kg
GOLD: Anastasiya ALPYEYEVA (UKR) df. Kamile GAUCAITE (LTU), via fall

BRONZE: Fanni NAGY NAD (SRB) df. Marion BYE (NOR), 4-3
BRONZE: Mehtap GULTEKIN (TUR) df. Elena MARGAS (ROU), 10-2

#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.