Toronto, Pan Am Games

Lopez Wins Fourth, Silva Gets First Gold for Brazil in Pan Am Games

By William May

TORONTO, Canada (July 16) – Mijain LOPEZ (CUB) won his fourth wrestling gold medal at the Pan American Games on Thursday and Joice SILVA (BRA) improved on her bronze medal from four years ago by bagging Brazil’s first wrestling gold medal in the history of the Games.

For Lopez, who cruised into the 130kg final on two technical falls in the afternoon session, it was business as usual as he rolled up Andres AYUB (CHI) with a pair of takedowns and turns for a third technical fall in the evening and the gold medal.

With the triumph, Lopez joins fellow Greco-Roman greats Hector MILIAN (CUB) and Juan MAREN (CUB) as the only wrestlers, thus far, to achieve the feat at the Pan American Games.

Silva, meanwhile, battled throughout the first day of women’s events at Mississauga Sports Center, coming from behind to win three bouts at 58kg by a margin of four points for the gold medal.

In Thursday evening’s finale, Silva surrendered a four-point takedown to 2013 Pan American championships winner Yakeline ESTORNELL (CUB) early, but battled back to narrow the deficit to 5-4 by the break.

A late takedown that landed out of bounds in the second period knotted the score for Silva and a penalty point made it 6-5 for the jubilant Silva and the Brazilian fans in the arena.

Earlier in the evening, Yasmany LUGO (CUB) cranked Pan American junior champ Kevin MEJIA (HON) over with a windmill throw and pressed for the fall in the 98kg final to claim his first Games crown.

Lugo and Lopez gave Cuba its only gold medals of the Greco-Roman competition after being held to two bronze medals the previous day. The two gold medals lifted Cuba to second in the final Greco-Roman team rankings with 40 points, nine points behind the United States with two gold medals, a silver and two bronze.

Women’s wrestling also got under way with reigning Pan American championships winner Genevieve MORRISON (CAN) racing out to a 4-0 lead, then holding on to a 5-4 victory over Thalia MALLQUI (PER) for the gold medal.

Despite the loss, Mallqui’s silver medal was the best finish yet for Peru in women’s wrestling.

At 53kg, Whitney CONDER (USA) came out on top of a scramble in the first period and with the help of a penalty point in the second period, fashioned a 3-2 win over Alma VALENCIA (MEX). Valencia’s silver medal was the first medal in women’s wrestling at the Games.

Thursday’s Medal Match Results
Greco-Roman - 98kg
GOLD: Yasmany LUGO (CUB) df. Kevin MEJIA (HON) by Fall
BRONZE: Luillys PEREZ (VEN) df. Jose ROCHA (MEX), 4-0
BRONZE: Davi ALBINO (BRA) df. Oscar LOANGO (COL), 5-1

Greco-Roman - 130kg
GOLD: Mijain LOPEZ (CUB) df. Andres AYUB (CHI) by TF, 8-0
BRONZE: Josue ENCARNACION (DOM) df. Charles THOMS (CAN), 2-0
BRONZE: Robby SMITH (USA) df. Moises PEREZ (VEN) by Default

Women’s Wrestling - 48kg
GOLD: Genevieve MORRISON (CAN) df. Thalia MALLQUI (PER), 5-4
BRONZE: Alyssa LAMPE (USA) df. Yusnelis GUZMAN (CUB) by TF, 12-2
BRONZE: Carolina CASTILLO (COL) df. Angelica BUSTOS (ECU), 1-1

Women’s Wrestling - 53kg
GOLD: Whitney CONDER (USA) df. Alma VALENCIA (MEX), 3-2
BRONZE: Yamilka DEL VALLE (CUB) – uncontested
BRONZE: Betzabeth ARGUELLO (VEN) df. Luisa VALVERDE (ECU) by Fall

Women’s Wrestling - 58kg
GOLD: Joice SILVA (BRA) df. Yakelin ESTORNELL (CUB), 6-5
BRONZE: Lissette ANTES (ECU) df. Sandra ROA (COL) by TF, 12-1
BRONZE: Yanet SOVERO (PER) df. Alejandra ROMERO (MEX), 6-6 

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.