#WrestleParis

Lopez announces comeback, eyes historic fifth Olympic gold

Thursday, May 25, 2023 - 11:02 By Eric Olanowski

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POREC, Croatia (May 23) -- The rumors are in the rearview and it’s official.

Mijain LOPEZ (CUB), the Beijing, London, Rio de Janeiro and Tokyo Olympic champion, officially announced his return to wrestling to chase a record-setting fifth Olympic gold medal.

The Cuban superheavy is widely regarded as the Greatest of all Time, but he’s not interested in sharing a page in the history books with anyone else. He wants all the glory for himself.

"I’m coming back to wrestle at the Paris Olympic Games. I want to become the first wrestler to win five Olympic gold medals,” Lopez told United World Wrestling on Monday night.

Lopez, flanked by fellow Tokyo Olympic champions Luis ORTA (CUB) and Zhan BELENIUK (UKR), made the announcement from the international training camp in Poreč, Croatia, where he’s beginning his Paris preparations.

Lopez, who’ll be 41 years old this August, hung up his wrestling boots shortly after he won his fourth Olympic gold medal. But “The Kid” has since rekindled his desire to stand alone in wrestling history. He’s currently tied with Kaori ICHO (JPN) (who officially retired in 2020) as the only pair of wrestlers to win four Olympic titles.

A win for Lopez in Paris would also move him into the top spot as wrestling’s oldest Olympic champion -- dethroning Adolf LINDFORS (FIN) (41 years 6 months 12 days), Arsen MEKOKISHVILI (URS) (40 years 3 months 11 days) and Icho (32 years 2 months 4 days) --who hold the Greco-Roman, freestyle and women’s wrestling records, respectively.

The Cuban Giant will wrestle on August 6 at the 2024 Olympic Games and will be two weeks shy of his 42nd birthday, which would beat Lindfors’ record by nearly six months.

Lopez’s attention now turns to getting his massive body back down to the Olympic weight of 130kg/286 lbs.

“Right now, he has to focus on getting his weight under control, but I don’t think that’ll be a problem,” a source close to Lopez said. “He currently weighs 145kg/319 lbs. That seems like a big weight cut, but his body was in the same position heading into the Tokyo Olympics and he outscored everyone 24-0.”

For the time being, as Lopez gets his weight under control, Oscar PINO (CUB) will remain Cuba’s 130kg Greco-Roman starter.

Pino will compete at the 2023 World Championships, where he’ll have to qualify Cuba for the 2024 Olympic Games -- similar to the 2019 World Championships where he qualified for the Tokyo Olympic Games with his runner-up finish. He’ll again relinquish his spot and take a seat on the bench as Lopez chases Olympic history.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.