#kaspeuro2018

Live Notebook - European Championships (Day Three)

Wednesday, May 2, 2018 - 09:02 By Eric Olanowski

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1:20 PM - That'll do it for the morning session on Day 3. We'll be back at 5:15 PM (local time) for the women's wrestling semifinals and the Greco-Roman finals. 

1:08 PM -  Ainztane GORRIA GONI (ESP) scores an early takedown and takes the 2-0 lead on 2017 silver medalist, Emilia Alina VUC (ROU). Vuc immediately comes up to her feet, hits a headlock and picks up the fall with just over a minute gone in the first period. 

12:52 PM -  Evin DEMIRHAN (TUR), U23 world champion trails Oksana LIVACH (UKR), 4-0 after the first minute of wrestling. Demirhan closed out the first period with three takedowns and takes the 6-5 lead into the second period. Livach headlocks Demirhan to her back and takes the 9-8 lead, but a late takedown for the Turk gives her the 10-9 victory. 

12:35 PM -  Mariya STADNIK (AZE), seven-time Euro champion is making her way to Mat C. Stadnik picks up back-to-back technical superiority victories. The second 10-0 victory came against Milana DADASHEVA (RUS) in just under three minutes. 

12:26 PM - Yasemin Adar, 2017 world champion leads 2015 world bronze medalist Epp MAE (EST), 4-0 after a feet to back single leg. Adar starts the second period with another thunderous four-point throw to take the 8-0 lead. Her snap-down-spin-behind gives her the 10-0 technical superiority victory. 

12:16 PM - Koumba LARROQUE (FRA), 2017 world bronze medalist is making her way to Mat C. Larroque's takedown in the first period gives her the 2-0 over Monika MICHALIK (POL) heading into the second period.  

12:09 PM - 50kg WW - Milana DADASHEVA (RUS) picks up the first fall of the day over Fatme MANDEVA (BUL). The Russian had a commanding 6-0  lead before throwing the Bulgarian to her back for the fall. 

12:00 PM - Yasemin ADAR (TUR)  2017 world champion and Olympic silver medalist, Mariya STADNIK (AZE) will be headlining the third day of wrestling. Stadnik has never suffered a defeat at a European Championship will be looking for her eighth European gold medal. 

Start of action
11:00 AM -  Qualification rounds for WW 50kg, 55kg, 59kg, 68kg, and 76kg
11:00 AM - Repechage for GR 60kg, 67kg, 72kg, 82kg, and 97kg

 

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.