#WrestleSofia

LIVE BLOG: World Olympic Qualifiers, Day 1

By United World Wrestling Press

Sofia is set for the World Olympic Qualifiers -- the final chance for wrestlers to win a quota for the Tokyo Olympics. 12 tickets will be awarded on Thursday in freestyle wrestling.

WATCH LIVE | MATCH ORDER

Semifinal matches (stat time = 19:00)

57kg
SEMIFINAL - Yuki TAKAHASHI (JPN) vs. Reineri ANDREU ORTEGA (CUB)
SEMIFINAL - Giorgi EDISHERASHVILI (AZE)  vs. Bekhbayar ERDENEBAT (MGL) 

65kg
SEMIFINAL - Georgios PILIDIS (GRE) vs. David HABAT (SLO)
SEMIFINAL -  Jordan Michael OLIVER (USA) vs. Magomedmurad GADZHIEV (POL) 

74kg
SEMIFINAL - Vasyl MYKHAILOV (UKR) vs. Mitchell Louis FINESILVER (ISR) 
SEMIFINAL - Taimuraz SALKAZANOV (SVK) vs.  Magomedkhabib KADIMAGOMEDOV (BLR)

86kg 
SEMIFINAL - Abubakr ABAKAROV (AZE) vs. Boris MAKOEV (SVK) 
SEMIFINAL - Zbigniew BARANOWSKI (POL) vs. Sohsuke TAKATANI (JPN) 

97kg 
SEMIFINAL - Abraham de Jesus CONYEDO RUANO (ITA) vs. Ahmed Sultanovich BATAEV (BUL) 
SEMIFINAL -  Valerii ANDRIITSEV (UKR) vs. Albert SARITOV (ROU) 

125kg
SEMIFINAL - Jose Daniel DIAZ ROBERTTI (VEN) vs. Sumit SUMIT (IND) 
SEMIFINAL - Sergei KOZYREV (RUS) vs. Daniel LIGETI (HUN) 

15:05: There's the comeback of the competition thus far.  Ilman MUKHTAROV (FRA) trailed European silver medalist Selahattin KILICSALLAYAN (TUR) by eight points but scored nine unanswered points and moved into the semifinals with a 9-8 victory.

14:53: What a second period! After trailing 3-0, Demirtas strung together six points in the second period and defeated world champion Cabalov, 6-3. 

14:35: We'll roll right into the quarterfinal matches -- starting with Yuki TAKAHASHI (JPN) and Vladimir EGOROV (MKD). 

13:47: Abubakr ABAKAROV (AZE) continues to roll. He wins his second match of the day with a 12-5 win over Sandro AMINASHVILI (GEO).

13: 37: Sergei KOZYREV (RUS), the last Russian freestyle looking for an Olympic berth, gave up the first takedown against Georgi IVANOV (BUL) but scored ten consecutive points and won the match, 12-2. He'll wrestle Robert BARAN (POL) in the 125kg quarterfinals.

13:11: Olympic bronze medalist Albert SARITOV (ROU) is on his way to Mat C to take on Radoslaw BARAN (POL). 

13:00: Yuki TAKAHASHI (JPN) cruised to the quarterfinals with a 10-0 shutout win over Razvan KOVACS (ROU). The two-time world medalist will square off against Vladimir EGOROV (MKD) for a spot in tonight's semifinals.

12:47: World champion Hetik CABOLOV (SRB) kick-started his day with an 11-0 throttling of Colombia's Nestor TAFUR. He'll take on Olympic bronze medalist Soner DEMIRTAS (TUR)  ?? next!

12:23: Georgios PILIDIS (GRE) trailed George RAMM (GBR), 4-0, but went on a tear and scored 14 unanswered points. He moved into the 65kg 1/8 final against Wber CUERO MUNOZ (COL).

12:18: World champion Beka LOMTADZE (GEO), who is replacing Olympic champion Vlad KHINCHEGASHVILI (GEO) at 65kg, hangs on to beat Dillon WILLIAMS (CAN), 6-4. 

12:11: European champ T. SALKAZANOV (SVK) looked sharp in his opening-round match against Marc DIETSCHE (SWI). He scored eight consecutive points against and moved into the 1/8 finals with a 12-2 win.

Salkazanov will meet Zurab KAPRAEV (ROU) for a spot in the #WrestleSofia 74kg quarterfinals.

12:03: World champion Hetik CABOLOV (SRB) opens up his day with a 11-0 throttling of Nestor TAFUR (COL).

11:55: Upcoming wrestlers-to-match on Mat B:
Bout 62: ??Yuki TAKAHASHI
Bout 63: European ?Giorgi EDISHERASHVILI ??
Bout 64: ???Bekhbayar ERDENEBAT ??

11:50: European champion Magomedkhabib KADIMAGOMEDOV (BLR) is coming up in three matches on Mat C. He'll take on Arsalan BUDAZHAPOV (KGZ).

11:49:  Sandro AMINASHVILI (GEO) survives to move into the 1/8 finals. He led Akhmed Adamovitch MAGAMAEV (BUL), 6-1, but surrendered four unanswered points and hung on to win, 6-5. He'll wrestle Abubakr ABAKAROV (AZE) next round.

11:44: Here we go! European champion Salkazanov is making his way to Mat A. 

11:35: We apologize for the technical difficulties, but we're back to action on Mat A. After what felt like an hour break, Ayoub BARRAJ (TUN) comes away with the win over Malik AMIN (SMR). Barraj will take on the winner of Vasyl MYKHAILOV (UKR) and Byambadorj BAT ERDENE (MGL).

10:43: World bronze medalist Taimuraz FRIEV NASKIDAEVA (ESP) is wrestling Saifedine ALEKMA (FRA) over on Mat C.

10:29: Mat A has a world champion, a world silver medalist and the reigning European champion upcoming in the next ten matches. 

10:22: Reigning European champion Taimuraz SALKAZANOV ?? is coming up in seven matches on Mat A. The last time he took the mat, he scored improbable come-from-behind-wins against a two-time world champion, a world silver medalist and a U23 world champion. His opponent will be Marc DIETSCHE ??.

10:12: Giorgi EDISHERASHVILI (AZE) wins his opening-round matchup against Otari GOGAVA (GEO). The Georgian injury defaulted after trailing 4-0 with what appeared to be a lower body injury.

10:00: Welcome to Sofia! We are ready with freestyle action starting now. 57kg, 65kg, 74kg, 86kg, 97kg and 125kg will get two new Olympians by the end of the day.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.