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Live Blog, U23 World Championships Day 4: WW 53kg, 57kg, 62kg, 65kg, 72kg

Thursday, November 4, 2021 - 08:59 By Vinay Siwach

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BELGRADE, Serbia (November 4) -- Day four of the U23 World Championships and we are continuing with women's wrestling as five more weight classes are in action. Wrestlers from 53kg, 57kg, 62kg, 65kg and 72kg will try to reach the semifinal at the end of the day.

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1315: Excellent session of women's wrestling at the U23 World Championships. All five Ukraine wrestlers reach the semifinals. Russia has 3 while Turkey and Italy have 2 each. Eight other nationals have one wrestler each

1310: Alina AKOBIIA (UKR) lives up to the billing at 57kg. She pins NITIKA (IND) and enters the semifinal. She looks unstoppable here in Belgrade

1255: Othelie HOEIE (NOR) is heading to the semifinal at 57kg. She secures a victory via fall over Elvira KAMALOGLU (TUR). The Norway camp is ecstatic

1240: Nigeria brought one competitor for the women's part of the U23 Worlds and she has reached the semifinal. Esther KOLAWOLE (NGR) gives no chance to Amanda MARTINEZ (USA) and wins 11-0 at 57kg

1230: What a start for Euro U23 silver Zeynep YETGIL (TUR). She reaches the 53kg semifinals with a pin in the first period. She is looking for a second medal at the U23 Worlds after a bronze in the last edition.

1215: Aurora CAMPAGNA (ITA) marches on! She beats Emma BRUNTIL (USA) with technical superiority and reaches the semifinal here in the U23 Worlds.

1150: Alina AKOBIIA (UKR) could not have started on a better note. A huge pin to begin with against Hannah TAYLOR (CAN). She makes it look so easy

1125: A couple of upsets early here. Two-time Asian champion Divya KAKRAN (IND) falls 4-13 against Anastasiya ALPYEYEVA (UKR). She could never get her double leg attack used to get the fall. On Mat B, unheralded Kendra DACHER (FRA) beats junior world silver Lilly SCHNEIDER with technical superiority. Great technique from Dacher to block and counter Schneider

1100: Big wins for Bruntil and Paulava. On Mat B, Aurora CAMPAGNA (ITA) pins Zineb HASSOUNE (MAR) who looks in pain after that bout. Nice gesture from Campagna to check on her opponent after the win

1045: We kick off proceedings of the qualification round with Emma BRUNTIL (USA) taking on Yagmur CAKMAK (TUR). Big bout on Mat A as Tatsiana PAULAVA (BLR) takes on Ameline DOUARRE (FRA)

1030: Welcome to day four of the U23 World Championships from the Belexpocentar in Belgrade. It's a windy day here in the Serbian capital but the mats have been sanitized, the wrestlers have warmed up and we are ready for action

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.