#WrestleAcapulco

Live Blog: Pan-American Championships (Day One)

Thursday, May 5, 2022 - 15:02 By Eric Olanowski

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ACAPULCO, Mexico (May 5) -- The opening day of action at the 2022 Pan-Ameican Championships kicks off with Greco-Roman action at 55kg, 60kg, 63kg, 72kg, 97kg and 130kg. 

Finals matches (as they come in):
55kg - Nordic style
60kg - Randon Drew MIRANDA (USA) vs. Winner 21
63kg -  Jose Alberto RODRIGUEZ HERNANDEZ (MEX) vs. Samuel Lee JONES (USA) 
67kg -  Kenedy Anderson MORAES PEDROSA (BRA) vs. Julian Stiven HORTA ACEVEDO (COL) 
72kg - Nordic style
97kg - Juan Luis CONDE IBANEZ (CUB) vs. Kevin MEJIA CASTILLO (HON) 
130kg - Oscar PINO HINDS (CUB) vs. Eduard SOGHOMONYAN (BRA) 

2:05: One of the highlights of the morning has been Samuel GURRIA VIGUERAS (MEX). He scored 14 points in his first match and is winning 4-0 against Maikol JOSEFA (DOM). The winner of this match gets Randon Miranda in tonight's 60kg finals.

1:46: Julian HORTA ACEVEDO (COL) put up seven points in the second period and will wrestle Moraes Pedrosa for the 67kg title.

1:42: Last year, Kevin MEJIA CASTILLO (HON) became the first wrestler from Honduras to win a Pan-Am title. He outscored his opponents 16-0 and will wrestle Juan Luis CONDE IBANEZ (CUB) for 97kg gold tonight.

1:32: Julian Stiven HORTA ACEVEDO (COL), after picking up a quick 10-0 win over Nilton Gonzalo Marcos SOTO GARCIA (PER), will try to stop Mexico's  Diego Alberto MARTINEZ DE LEIJA from punching his ticket to the 67kg finals in his home country. They are wrestling on Mat A.

1:20: Kenedy Anderson MORAES PEDROSA (BRA) defeated Enyer Manuel FELICIANO (DOM) by three points, putting Brazil in the gold medal matches at 67kg and 130kg.

12:45 : After upsetting the returning champion in the quarterfinals, Soghomonyan picked up a 9-0 win over  Gino Tanislado AVILA DILBERT (HON) and moved into the 130kg finals. He'll take on Cuba's 2019 world silver medalinst Pino Hines.

12:20:  Diego Alberto MARTINEZ DE LEIJA (MEX) punched his ticket to the 67kg semifinals with a 8-4 win over Hayden Daniel TUMA (USA). 

12:17:  Eduard SOGHOMONYAN (BRA) leads reigning champion Leo Dalis SANTANA HEREDIA (DOM) by one point with less than a minute to go. That match is wrapping up over on Mat B.

11:54: The difference in the match was a gut wrench, which Pino Hines scored in the first period. He outlatsted Acosta Fernandez, 3-1, and will take on the winner of  Jacob Fredrick PHILLIPS (CAN) and Edgardo Juan LOPEZ MORELL (PUR). Currently, the Lopez Morell leads the Canadian, 7-0.

11:45: The match of the morning is coming up next on Mat B, where world medalists Pino Hines and Acosta Fernandez will collide in the 130kg quarterfinals. 

11:40: Returning champs Leo Dalis SANTANA HEREDIA (DOM) and Kevin MEJIA CASTILLO (HON) will be in action on Mat B. They'll wrestle in bouts 37 and 41, respectively. 

11:15: Pino Hinds collected a 9-0 win in the first round and will clash with Chilie's first-ever GR world medalist Yasmani ACOSTA FERNANDEZ (CHI). It's worth noting that Acosta Fernandez transferred from Cuba to Chile in 2017.

11:03: Oscar PINO HINDS (CUB) returns to the mat for the first time in two years after relinquishing his 130kg starting spot to Mijian LOPEZ (CUB). He's wrestling on Mat B Tanner Richard FARMER (USA).

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.