#WrestleAlmaty

Live Blog: Bolat Turlykhanov Cup day two

Friday, June 3, 2022 - 04:25 By Vinay Siwach

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ALMATY, Kazakhstan (June 3) -- The second day of the Bolat Turlykhanov Cup Ranking Series event will see three Greco-Roman and four women's wrestling weight classes in action.

World and Olympic champion Mohammadreza GERAEI (IRI), Akzhol MAKHMUDOV (KGZ) and Burhan AKBUDAK (TUR) will be in action for the day.

WATCH LIVE | MATCH ORDER

13:45: A rematch that Mohammadreza GERAEI (IRI) wanted. He wins his semifinal to get a chance to avenge his loss against Meiirzhan SHERMAKHANBET (KAZ). The two will clash in the 72kg final. Shermakhanbet won the earlier bout 7-3

13:30: As expected, the final at 76kg for women's is set between two World bronze medalists Samar HAMZA (EGY) and Aiperi MEDET KYZY (KGZ)

13:22: They clashed in the group stage and now Emma TISSINA (KAZ) and Mansi AHLAWAT (IND) will clash for the gold medal at 57kg. Ahlawat had defeated Tissina 6-0 in the group stage.

13:15: Akzhol MAKHMUDOV (KGZ) beats Tornike DZAMASHVILI (GEO) 4-1 while Pejman POSHTAM (IRI) defeats Shamil BATYROV (KAZ) 10-1 as the two set up  the 82kg final

13:00: Demeu ZHADRAYEV (KAZ) with a strong win over Asian champion Mohammad Reza MOKHTARI (IRI). Zhadrayev was trailing 2-0 at the break but got the activity points and then a turn in par terre. Mokhtari was was penalized for defending before the whitsle. A 5-2 win for Zhadrayev

12:35: No successful comeback this time for Mohammadreza GERAEI (IRI). Asian champion Meiirzhan SHERMAKHANBET (KAZ) scored seven points in the first period while Geraei managed only 3 in the second

12:00: Samar HAMZA (EGY) wins her first bout over Pooja SIHAG (IND). She gets the takedown and then turns Sihag twice using the leg-turk. Hamza finishes it with a 10-0 win. 

11:35: Divya KAKRAN (IND) has been in and out of the national team but she marks her return to 68kg with two quick falls in two bouts. Another win will secure her the gold medal

11:10: Demeu ZHADRAYEV (KAZ) has handed Yunus BASAR (TUR) an early loss at 77kg. After exchanging passivity points, Zhadrayev managed to score an out-of-bounds against Basar to win 2-1

11:00: 'The Iceman' Mohammadreza GERAEI (IRI) trailed Azat SADYKOV (KAZ) for four minutes but then goes for a body lock and secures the pin at 72kg. Effortless from the Olympia champion

10:50: Tokyo silver medalist Azkhol MAKHMUDOV (KGZ) led 4-3 at the break against Burhan AKBUDAK (TUR) before adding a point in the second period to extend his lead to 5-3. Akbudak scored a stepout with two seconds remaining and got another point as Makhmudov was warned for fleeing. But Makhmudov holds on for 5-5 criteria win over the world silver medalist

10:30: Welcome to the second day of the second Ranking Series event of the year. A big day is coming up and the first high octane bout at 82kg as Akzhol MAKHMUDOV (KGZ) and Burhan AKBUDAK (TUR) clash.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.