Japan Wrestling

Legendary Icho Joins Japan National Team Staff in Run-Up to Paris Olympics

Tuesday, December 28, 2021 - 15:14 By Ken Marantz

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TOKYO (December 28) -- If anyone knows how to deal with pressure, it would be the only woman to win four gold medals in the same event in Olympic history.

That was behind the decision of the Japan Wrestling Federation to add Kaori ICHO to its performance enhancement team in the run-up to the 2024 Paris Olympics, appointing her to the newly established position of "entourage coach."

The federation announced the appointment following a meeting of its board of directors on December 19 at the recent Emperor's Cup All-Japan Championships.

Two-time Olympic medalist Kosei AKAISHI was named the director of performance enhancement for the national team.

"I think that athletes have worries before matches and other times," Akaishi said. "Ms. Icho has been to the Olympics, and can (provide support) from both mental aspect and technical aspect."

Icho, 37, was named along with former world silver medalist and two-time Olympian Takahiro WADA as entourage coaches, whose main responsibility will be to provide mental support for national team members and coordinate those around them to ensure the best possible training environment.

The Japan Olympic Committee (JOC) defines the position as "those involved in developing a competitive environment and collaborating so that athletes can maximize their performance."

Icho reportedly had to think hard about accepting the offer. Akaishi said he offered the position to Icho in early November and she only recently made her decision to accept.

Tokyo Olympic gold medalist Yui SUSAKI is among those who are glad she did. "It is a great plus for such a renowned predecessor to become a coach," Susaki told Nikkan Sports. "I'm really looking forward to it."

Susaki, who did not compete at the Emperor's Cup but was there to support her Waseda University teammates, foresees getting advice from Icho in her bid to defend the Olympic 50kg title in Paris. "I want to learn what it takes to win consecutive titles, and I'll start thinking about what to ask," she said.

Icho secured a legendary place in sports history when she became just the fifth athlete, and the first woman, to win gold medals in the same event at four Olympics. (Greco wrestler Mijain LOPEZ (CUB) joined the elite group at Tokyo 2020). Icho struck gold at Athens 2004, Beijing 2008, London 2012 and Rio de Janeiro 2016, the first three at 63kg and the last at 58kg.

Her bid for a fifth Olympic title ended when she lost a playoff at 57kg with fellow Rio champion Risako KAWAI in 2019. She did, however, make an appearance at the Tokyo Olympics, wearing a blue kimono instead of a singlet as she presented Susaki with the bouquet at the medal ceremony.

Although not officially retired, Icho, also a 10-time world champion, has been serving as a women's coach at Nippon Sports Science University and helped Miwa MORIKAWA win a silver medal at the 2021 World Championships at 65kg.

Akaishi won a silver medal at freestyle 62kg at the 1984 Los Angeles Olympics and a bronze at 68kg at the 1992 Barcelona Olympics. He also competed at the 1988 Seoul Olympics.

Shoko YOSHIMURA, Susaki's coach at the JOC Elite Academy who still sits in her corner during matches, was named as one of two assistant directors of performance enhancement, along with former Olympian and Greco national team member Masatoshi TOYOTA.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.