#Kiev2018

Lalovic Visits Kiev for Inspection of Euro Cadet C’Ships

Monday, March 12, 2018 - 21:34 By United World Wrestling Press

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CORSIER-SUR-VEVEY (March 12) – United World Wrestling president Nenad LALOVIC and UWW-Europe president Tzeno TZENOV traveled to Kiev last week to inspect the hosting conditions for the 2018 European Cadet Championships  to be held in April.

"It is very important for Ukraine as this championship is qualification on Youth Olympic Games which will be held in Argentina in October of this year,” said Lalovic, a member of the IOC executive board. “I know that they will do an exceptional job of hosting.”

"We have an experience of holding serious European sports competitions. Last year we have organized the European Boxing Championship in Kharkiv and the European championship on a diving in Kyiv,” said Igor RAYNIN, Head of Presidential Administration. “This year we will organize two finals of the Champions League of UEFA. And, certainly, the European Cadet Wrestling Championship - we are capable to organize at the high international level.”

Raynin also noted that the all-European sporting event much attention from the President of Ukraine, the Ministry of Youth and Sport, the Kiev city administration and the Ukrainian Wrestling Association.

Raynin said the preparation for competitions of such level the conditions guaranteeing safety and respect for each athlete in full accordance with the international rules and the current legislation of Ukraine will be created.

The parties have reached the agreement that national federations of the countries which plan to be presented in the European Wrestling Championship have to submit the application for participation of the athletes in due time.

The Minister of youth and sport of Ukraine Igor ZHADNOV and the first vice-president of Ukrainian Wrestling Association Alexandr DOROVSKOY also participated in the meeting.

Lalovic and Tzenov had also meetings with Vice-Prime Minister of Ukraine Vyacheslav KYRYLENKO where they discussed all outstanding questions connected with organization of future European Cadet Wrestling Championship in Kyiv.

"Last year Ukraine has held a number of sports competitions of the international level - the World Ice Hockey Championship in the IA division, the European Boxing Championship, the European diving championship,” said Kyrelenko. “And we will do everything possible that this Championship have taken place at the high level.”

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.