#WrestleBelgrade

Lalovic Re-Elected as UWW President For Six-Year Term

Sunday, October 31, 2021 - 16:26 By Vinay Siwach

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BELGRADE, Serbia (October 31) – The United World Wrestling held its Congress Sunday and Nenad LALOVIC was re-elected as the President of UWW along with six bureau members in Belgrade, Serbia.

Lalovic, first elected to the post in 2013, will serve a fresh term till 2026 after standing unopposed for the post. Due to the delayed Congress owing to the COVID-19 pandemic, five years remain in his term.

Six bureau members were also elected with Fouad MESKOUT (MAR), Mikhail MAMIASHVILI (RUS), Pedro GAMA FILHO (BRA) and Akhroldjan RUZIEV (UZB) retaining their place after their six-year term came to an end.

Don RYAN (CAN) and Lucio CANEVA (ITA) were the two newly elected members of the bureau. The elected members will serve till 2026.

Lalovic, who is also a member of the International Olympic Committee Executive Board, thanked the members of the Congress for their confidence in him since taking over as the President eight years ago.

The 63-year-old's re-election was due in 2020 before the COVID-19 pandemic which forced UWW to postpone the Congress.

At the Congress, there were 104 eligible voters out of which 103 were cast for the election of bureau members with a majority of 52 votes.

Meskout, Mamiashvili, Ryan, Gama and Ruziev were elected with a clear majority in the first round. The sixth member did not get a clear majority, therefore a second round was conducted after which Caneva was elected to the bureau with 58 votes.

The Congress gathers every two years to discuss a range of topics and in Belgrade, Lalovic stressed the new initiatives in women’s wrestling, promotion of associated styles, youth engagement, the image of wrestling and digital transformation.

Cape Verde, Kuwait Get Affiliation

CPV

In the same direction, Congress approved the affiliation of two new nations -- Cape Verde and Kuwait. Both the nations were also granted voting rights during Congress.

“The support from UWW has been immense and this affiliation is a huge thing for our country,” Secretary-General of the Cape Verde Wrestling Federation Anthony WESLEY (CPV) said. “We have waited for this for a long time. It's been a process which began in 1996.”

Wrestlers from Cape Verde were part of the World Olympic Qualifiers in Sofia, Bulgaria earlier this year.

For Kuwait, the affiliation gives an opportunity to grow the sport and include more kids in the sport.

“We are very excited about this,” wrestler Mohammed ABDULKAREEM (KUW) said. “It began as a small effort but we are here now. We only have the senior team but now we can start the cadet, junior and other levels as well. Thanks to UWW”

Details of the Congress can be found on uww.org.

#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.