#development

Kyrgyzstan hosts 2022 Asia More Than Medals camp

By United World Wrestling Press

CHOLPON, ATA, Kyrgyzstan (June 29) --- Aligned with the UWW strategy that is focusing on youth development, the 2022 More Than Medals U17 training camp Asia was held in Cholpon Ata, Kyrgyzstan from 23rd to 30th of June.

Eight countries, 50 wrestlers and coaches took part in this camp. Among them, six U17 Asian Championships gold medalists and one silver medalist.

Mirlan Amatbekov, Bureau member of the Wrestling Federation of The Kyrgyz Republic on behalf of the federation presented at the camp opening on the 23rd of June.

The Anti-Doping seminar was carried out by Zhagul Nazirbaeva from the national Anti-Doping agency on the 25th of June. The seminar was centered on general Anti-Doping rules, rights & responsibilities of athletes & coaches (rules for minors and adults), testing procedure, and clean sport values, ethics.

Aisulu TYNYBEKOVA (KGZ), Akzhol MAKHMUDOV (KGZ), Zholaman SHARSHENBEKOV (KGZ) and Ernazar AKMATALIEV (KGZ) joined the camp as the ambassadors on the 25th and 28th of June and shared their techniques and experience with the youngsters and encouraged them to further pursue their dreams in wrestling.

A fun activity-day was organized with the support of the Wrestling Federation of The Kyrgyz Republic. The traditional Kyrgyz culture and the nomad life were introduced, and the young athletes had a chance to cruise and swim in the famous Issyk Kul lake.

This camp once again marked the success of the continued More than Medals program that United World Wrestling has been offering to the young athletes since 2017.

KGZCamp attendees pose together for a group photo. (Photo: United World Wrestling)

‘We are very happy to join this More than Medals Asian camp in Cholpon Ata, we learnt a lot during this camp and hope to enhance our performance in the upcoming championships. The hospitality and the organization of this camp was amazing. On behalf of the Indian wrestling federation coaches and athletes, we are very thankful for United World Wrestling organize such high standard camp.’ Shyam Budaki, wrestling coach of India.

‘I like this training camp very much. A big thank you to United World Wrestling for giving me such a great experience. We learn a lot of wrestling techniques from each other and made friends with participants from other countries, we will be missing each other.’ Nurudinova Aidai, women’s wrestling 53kg athlete from Kyrgyzstan.

As part of United World Wrestling’s commitment in advancing wrestling development in youth, the More Than Medals program has been resumed after 2 years of the COVID pandemic. The program aims at delivering high-level training camps at continental and world levels with added social, cultural activities, Anti-Doping education, nutrition advice, leadership skills and more.

‘This age period has the highest dropout rate for young athletes, and the More than Medals program aims to keep these athletes in wrestling and help them realize their full potential as wrestlers. More importantly, the theme ‘fun and friendship’ runs through the program, after all, these athletes are all under 17 years of age.’ Deqa Niamkey, UWW Development Director, ‘We invested a lot in youth development with an aim to secure the future of wrestling.’

KGZMore Than Medals attendees spend time together off the mat. (Photo: United World Wrestling)

A special thank you to the Wrestling Federation of The Kyrgyz Republic for hosting such an amazing camp for the U17 athletes from all over Asia.

The More Than Medals World training camp will be organized in Rome from the 1st to 7th of August.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.