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Kyrgyzstan hosts 2022 Asia More Than Medals camp

Wednesday, June 29, 2022 - 11:35 By United World Wrestling Press

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CHOLPON, ATA, Kyrgyzstan (June 29) --- Aligned with the UWW strategy that is focusing on youth development, the 2022 More Than Medals U17 training camp Asia was held in Cholpon Ata, Kyrgyzstan from 23rd to 30th of June.

Eight countries, 50 wrestlers and coaches took part in this camp. Among them, six U17 Asian Championships gold medalists and one silver medalist.

Mirlan Amatbekov, Bureau member of the Wrestling Federation of The Kyrgyz Republic on behalf of the federation presented at the camp opening on the 23rd of June.

The Anti-Doping seminar was carried out by Zhagul Nazirbaeva from the national Anti-Doping agency on the 25th of June. The seminar was centered on general Anti-Doping rules, rights & responsibilities of athletes & coaches (rules for minors and adults), testing procedure, and clean sport values, ethics.

Aisulu TYNYBEKOVA (KGZ), Akzhol MAKHMUDOV (KGZ), Zholaman SHARSHENBEKOV (KGZ) and Ernazar AKMATALIEV (KGZ) joined the camp as the ambassadors on the 25th and 28th of June and shared their techniques and experience with the youngsters and encouraged them to further pursue their dreams in wrestling.

A fun activity-day was organized with the support of the Wrestling Federation of The Kyrgyz Republic. The traditional Kyrgyz culture and the nomad life were introduced, and the young athletes had a chance to cruise and swim in the famous Issyk Kul lake.

This camp once again marked the success of the continued More than Medals program that United World Wrestling has been offering to the young athletes since 2017.

KGZCamp attendees pose together for a group photo. (Photo: United World Wrestling)

‘We are very happy to join this More than Medals Asian camp in Cholpon Ata, we learnt a lot during this camp and hope to enhance our performance in the upcoming championships. The hospitality and the organization of this camp was amazing. On behalf of the Indian wrestling federation coaches and athletes, we are very thankful for United World Wrestling organize such high standard camp.’ Shyam Budaki, wrestling coach of India.

‘I like this training camp very much. A big thank you to United World Wrestling for giving me such a great experience. We learn a lot of wrestling techniques from each other and made friends with participants from other countries, we will be missing each other.’ Nurudinova Aidai, women’s wrestling 53kg athlete from Kyrgyzstan.

As part of United World Wrestling’s commitment in advancing wrestling development in youth, the More Than Medals program has been resumed after 2 years of the COVID pandemic. The program aims at delivering high-level training camps at continental and world levels with added social, cultural activities, Anti-Doping education, nutrition advice, leadership skills and more.

‘This age period has the highest dropout rate for young athletes, and the More than Medals program aims to keep these athletes in wrestling and help them realize their full potential as wrestlers. More importantly, the theme ‘fun and friendship’ runs through the program, after all, these athletes are all under 17 years of age.’ Deqa Niamkey, UWW Development Director, ‘We invested a lot in youth development with an aim to secure the future of wrestling.’

KGZMore Than Medals attendees spend time together off the mat. (Photo: United World Wrestling)

A special thank you to the Wrestling Federation of The Kyrgyz Republic for hosting such an amazing camp for the U17 athletes from all over Asia.

The More Than Medals World training camp will be organized in Rome from the 1st to 7th of August.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.