#BeachWrestling

Kerradel Beach Games wrap up in Palau

Tuesday, April 5, 2022 - 11:50 By United World Wrestling Press

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NGARAAD STATE, Palau (April 5) --- On March 26, 2022, the Ngaraard State Government, in partnership with the Palau National Olympic Committee and the Australian Embassy in Palau, hosted its first Kerradel Beach Games at Kuabes Park. Each of the five counties of Ngaraard were well represented by a total number of 59 youth participants competing in the following sports: Archery, Beach Volleyball and Beach Wrestling. 

To commence the Games Governor Sharp Sakuma and Delegate Gibson Kanai each gave brief motivation messages to the youth and further challenged them to take advantage of the opportunity of the 1st Kerradel Beach Games. It is through these events our youth get to build better and stronger relationship amongst themselves, raise awareness to fight obesity in our youth population and encourage motivation and good competition in the sport community of our state. 

PalauA wrestler finishes a double leg takedown at Kuabes Park during the Kerradel Beach Games.

The Beach Wrestling competition includes youths in boys and girls categories from ages 9 and up take part in the Games. There were about nineteen (19) athletes that competed in their respective pools. Each athlete competed in a double elimination bracket on Saturday where medals were earned as each athlete competed for their county. The overall points were tallied for the winning trophy and Elab County claimed victory as it placed 1st, Ngkeklau came in 2nd and Choll came 3rd respectively, followed by Ngebuked County and Ulimang County. 

This event was made possible by the following sponsors and partners:
1. Office of the Governor
2. Ngaraard State Government
3. Palau National Olympic Committee
4. Pacific AUS Sports
5. Australian Embassy, Palau
6. Dilngebuked Inc., Ngaraard State
7. Legislator Leon Debengek 8. Hana Ingais.

Congratulations to all participants and their youth representatives!

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.