#WrestleTallinn

Junior World Preview

By Eric Olanowski

TALLINN, Estonia (August 9) --- With the lineup Japan has inserted into the Junior World Championships, you’d think they were gearing up to make a run at a team title in Nur-Sultan, Kazakhstan, at the Senior World Championships. They are led by a pair of young guns who have not only been exposed to veteran competition -- but surpassed expectations when it comes to competing with those greats.  The Japanese women’s team will follow the lead of Haruna OKUNO (JPN) and Yui SUSAKI (JPN), who are both two-time reigning senior world champions that fell in their wrestle-off and won’t compete in September at the Nur-Sultan World Championships. 

Okuno wrestled twice at the Cadet World Championships but skipped the junior level on her way to capturing a pair of world titles on the senior circuit. Japan’s second two-time reigning world champion Yui Susaki returns to the Junior Worlds for the second consecutive year with hopes of striking her seventh overall world title since stepping onto the international scene just five short years ago.

Last year, Susaki, who was months shy from defending her Paris world title, shocked the wrestling world by using the Junior World Championships as a tune-up tournament for the Budapest World Championships. The Japanese superstar didn’t break a sweat at junior worlds, then bulldozed the competition in Hungary and won her second consecutive senior world title -- bringing her grand total to six world golds. In total, through the junior and senior World Championships, Susaki won all eight of her matches and outscored the opposition 78-0 en route to her pair of 2018 world titles. 

But this year is much different for Susaki, who failed to make Japan’s senior-level world team for the first time since she took over the weight class from 2016 Rio Olympic champion Erie TOSAKA (JPN) at the Paris World Championships. The queen of the 50kg weight class lost her starting spot in early June to her arch-nemesis Yuki IRIE (JPN) and won’t make the trip to Nur-Sultan, Kazakhstan, for the senior World Championships. 

Though she won’t be heading to Kazakhstan, Susaki comes to Estonia heavily favored to win a 50kg weight class that lacks a returning junior world medalist but does have a pair of 2018 cadet world podium finishers in Shahana NAZAROVA (AZE) and Natallia VARAKINA (BLR). Nazarova finished in second place and Varakina finished in third place at the 2018 Cadet World Championships.

Okuno, who has four world titles on her resume, lost her 53kg starting spot to Mayu MUKAIDA (JPN) who was a two-time 55kg world champion but dropped down to the Olympic weight of 53kg with hopes of making a gold-medal run at the Tokyo 2020 Olympic Games.  

Okuno doesn’t have much to worry about in the 53kg weight class as the weight lacks any returning cadet or junior world medalists.

Velieva on the Verge of Winning Fifth World Title 
Khanum VELIEVA (RUS) is on the verge of winning her fifth age-group world title. The two-time defending junior world champion and United World Wrestling’s 2018 Junior Female Wrestler of the Year enters the World Championships riding an undefeated streak that spans over three years. She hasn’t lost a match at the junior level since the 2016 European Championships where she finished in third place. 

At her most recent Junior World Championships, Velieva bolstered her resume with a second consecutive junior world title. Her two biggest tests were expected to come in the opening round against Miwa MORIKAWA (JPN) and in the finals against Macey KILTY (USA) – but she passed both of those tests with flying colors. 

The Russian wrestler scored a convincing 6-2 win against Morikawa, Japan’s three-time age-group world medalist in the opening round. Then, she added a 10-0 win over Rihem AYARI (TUN) and a fall against PARK Hyeonyeong (KOR) to set up an all-star finals matchup against the then reigning cadet world champion Macey Kilty. In the finals, Velieva throttled the American, shutting her down offensively en route to an easy 7-0 shutout victory. 

Velieva will again compete at 68kg, but Kilty and Morikawa have since dropped down to 65kg. Although the weight loses those two returning world medalists, it’ll be replenished with a pair other returning world medalists in ENKHSAIKHAN Delgermaa (MGL) and Naruha MATSUYUKI (JPN). Enkhsaikhan was a 2018 junior world runner-up at 65kg and Matsuyuki was last year’s junior world bronze medalist at 72kg. 

Two Others Looking to Defend 2018 Women’s World Titles
Susaki and Velieva will be joined by Saki IGARASHI (JPN) and Anastasia NICHITA (MDA), who are also trying their hand at winning at least a second consecutive junior world title. 

Igarashi is set to compete at 55kg where she’s the defending world champion. Last year in Trnava, the Japanese wrestler had four matches and finished all of them in dominant fashion. She wrapped up her first run to a world title outscoring her opponents 28-0 – which included a fall and two wins via technical superiority. Two months after winning her junior world gold, Igarashi added a U23 world title to her resume with a gold-medal performance in Bucharest, Romania.  

At this year’s Junior World Championships, Igarashi’s toughest tests are expected to be BATBAATAR Enkhtsetseg (MGL) and Anna SZEL (HUN). Both are returning world bronze medalist, but Batbaatar’s bronze came at the junior level, while Szel won hers at the cadet level. 

Anastasia Nichita is the fourth returning world gold medalist who’ll be looking to claim at least her second consecutive world title. Nichita, last year’s 59kg world champion, comes into Tallinn riding a 10 tournament stretch where she’s finished on the podium. And that streak doesn’t pertain to just the junior level. Nichita made her senior-level debut earlier this year in Bucharest, Romania, at the European Championships where she finished in third place. Then, she tacked on another continental bronze medal at the European Games in Minsk, Belarus.

Nichita will be joined by Sae NANJO (JPN) and Anshu ANSHU (IND) at 59kg. Nanjo is a returning junior world finalist and Anshu was last year’s cadet world bronze medalist. 

Trio of World Champs Headline Freestyle Competition. 
On the freestyle side of the competition, the entry list is littered with world-level talent, but it’s headlined by Abbas Ali FOROUTANRAMI (IRI), Khadzhimurad GADZHIYEV (AZE) and Akhmed IDRISOV (RUS) – all of which are returning world champs. 

This’ll be Foroutanrami’s first competition back down at the junior level since he won the 92kg world title a year ago. Since winning that world title, he’s made the jump up to the U23 and senior level where he’s continued to find success.

At the U23 level, Foroutanrami went 4-0 and captured an Asian title. This was his first time reaching the top of the continental podium. And at the senior level, he finished in second place at the final Ranking Series event of the year, the Sassari City Tournament. His only loss on the Italian island of Sardinia came from age-group world and continental champion Hamed Talebizarrinkamar (IRI). 

Foroutanrami will wrestle at 97kg where he’s the lone returning world medalist from the cadet or junior level. 

Gadzhiyev, last year’s 70kg junior world champ, will also be making his first appearance back down at the junior level since claiming gold in 2018. Since grabbing his Trnava world title, Gadzhiyev has been representing Azerbaijan at 74kg and is expected to be their world team representative at the Nur-Sultan World Championships. That is, if he’s able to defeat London Olympic champion Togurl ASGAROV (AZE) for the spot. 

This season, the Azeri won the Takhti Cup and has a pair of continental top-five finishes on the senior circuit. He finished in fifth place at the European Championships but improved to a third-place finish at the European Games. 

Akhmed Idrisov is the third freestyle world champion that’ll compete in Tallinn next week. Idrisov will wrestle at 57kg where he be joined by Giorgi GEGELASHVILI (GEO) and Vitali ARUJAU (USA). Gegelashvili was last year’s cadet world bronze medalist while Arujau was a 2016 cadet world finalist. 

Kamal Chasing Third Junior World Title 
The Turkish highlight reelKerem KAMAL (TUR) will be looking to throw his way to a third junior world title. Kamal, who frequents the U23 and senior scene, will be stepping back down to the junior level for the first time since winning a second consecutive junior world title last year in Slovakia. While at the junior level, Kamal has only faced defeat once and has stacked up an impressive resume filled with a Balkans and European title and a pair of world gold medals. 

In addition to his success at the junior level, Kamal has also been a fixture on the U23 and senior level for Turkey’s Greco-Roman squad for the past few years. He’s ranked seventh in the world at 60kg thanks to his title-winning effort at the first Ranking Series event of the year, the Grand Prix of Zagreb, and a bronze-medal finish at the European Championships. Kamal’s only loss came in Bucharest at the European Championships which was against defending world champion Sergey EMELIN (RUS). 

Earlier this year, Kamal, who is the reigning U23 European champion, said that he expects to represent Turkey at the Junior, U23 and Senior World Championships. 

Japan’s Kazuki YABE is Kamal’s biggest threat at stopping a three-peat. Last year, Yabe finished with a bronze medal at the Junior World Championships.



Macey KILTY (USA) is one of eight 2018 cadet world champions looking to add a junior world title to their resume. (Photo: Gabor Martin)

Eight Cadet World Champions Make Leap to Junior Level
The seven reigning junior world champions will be outnumbered by 2018 cadet world champions in Estonia. There are eight cadets who won a world title last year that are competing next week. Freestyle houses four of those worlds champions, while Greco-Roman and women’s wrestling reach have a pair of reigning cadet world gold medalists.

Here are the eight cadets looking to add a junior world title to their resume:

Freestyle
65kg - Turan BAYRAMOV (AZE)
79kg - Bagrati GAGNIDZE (GEO)
92kg - Ali ABDOLLAHI(IRI)
125kg - Amir ZARE (IRI)

Greco-Roman 
82kg - Karen KHACHATRYAN (ARM)
130kg - Muhammet Hamza BAKIR (TUR)

Women’s Wrestling 
65kg - Macey KILTY (USA)
72kg - Yuka KAGAMI (JPN)

SCHEDULE
Sunday (August 11)
17.00 - Draw FS – 57-65-70-79-97kg 

Monday (August 12) 
8.30 –Medical examination & Weigh-in FS – 57-65-70-79-97kg
10.30 – Qualification rounds FS – 57-65-70-79-97kg
14.15 – Draw FS – 61-74-86-92-125kg
18.00 – Final FS – 57-65-70-79-97kg 

Tuesday (August 13) 
8.30 – Weigh-in FS – 57-65-70-79-97kg
8.45 –
Medical examination & Weigh-in FS – 61-74-86-92-125kg​​​​​​​
10.30 – Qualification rounds FS – 61-74-86-92-125kg
10.30 – Repechage FS – 57-65-70-79-97kg
14.15 – Draw WW – 50-55-59-68-76kg
16.45 – Opening Ceremony
17.15 – Semi Final FS – 61-74-86-92-125kg
18.00 – Finals FS – 57-65-70-79-97kg

Wednesday (August 14) 
8.30 – Weigh-in FS – 61-74-86-92-125kg
8. 45 – Medical examination & Weigh-in WW – 50-55-59-68-76kg
10.30 – Qualification rounds WW – 50-55-59-68-76kg
10.30 – Repechage FS – 61-74-86-92-125kg
13.45 – Draw WW – 53-57-62-65-72kg
17.15 – Semi Final WW – 50-55-59-68-76kg
18.00 – Finals FS – 61-74-86-92-125kg

Thursday (August 15) 
8.30 – Weigh-in WW – 50-55-59-68-76kg
8.45 – Medical examination & Weigh-in WW – 53-57-62-65-72kg
10.30 – Qualification rounds WW – 53-57-62-65-72kg
10.30 – Repechage WW – 50-55-59-68-76kg
13.45 – Draw GR – 55-63-77-87-130kg
17.15 – Semi Final WW – 53-57-62-65-72kg
18.00 – Finals WW – 50-55-59-68-76kg

Friday (August 16) 
8.30 – Weigh-in WW – 53-57-62-65-72kg
8.45 – Medical examination & Weigh-in GR – 55-63-77-87-130kg
10.30 – Qualification rounds GR – 55-63-77-87-130kg
10.30 – Repechage WW – 53-57-62-65-72kg
15.15 – Draw GR – 60-67-72-82-97kg
17.15 – Semi Final GR – 55-63-77-87-130kg
18.00 – Finals WW – 53-57-62-65-72kg

Saturday (August 17) 
8.30 – Weigh-in GR – 55-63-77-87-130kg
8.45 – Medical Examination & Weigh-in GR – 60-67-72-82-97kg 
10.30 – Qualification rounds GR – 60-67-72-82-97kg
10.30 – Repechage GR – 55-63-77-87-130kg
16.00 – Entertainment for the audience
17.15 – Semi Final GR – 60-67-72-82-97kg
18.00 – Finals GR – 55-63-77-87-130kg

Sunday (August 18) 
8.30 – Weigh-in GR – 60-67-72-82-97kg
16.00 – Repechage GR – 60-67-72-82-97kg
18.00 – Finals GR – 60-67-72-82-97kg
21.00 – Final banquet

#DigitalTransformation

‘Now is the right time to do this’: Delivering wrestling’s first digital World Championships

By United World Wrestling Press

COSIER-VEVEY (August 30) --- Our decision to undergo a digital transformation at United World Wrestling (UWW) can be dated back to as early as 2014 – a year after the federation was reinstated into the Olympic Program. As is the nature of digitalization and the importance of getting the timing and product launch just right, we’ve now entered year one of a new digital era at UWW following the launch of our very own mobile app, organic video hub, and customer relationship management (CRM) tool, in time for the Wrestling World Championships (10th to 18th September). 

The vision to revolutionize the sport was first tabled by our president Nenad Lalovic, who, since taking up the presidency in May 2013, has advocated change to the makeup of international wrestling and how we look to engage new fans and stakeholders. By putting digital transformation at the heart of our modernization, we are in the midst of the biggest transition our sport will experience in modern times and will certainly enhance the offering we provide to our fanbase, to our athletes, and to our national federations.

Now is the right time to do this. Why? There are many industries that have already gone through this process and is something we are seeing more across the sports industry. This is not something that can wait another five years before we look to instigate change. By then, it might be too late. As the Olympic Movement attracts new audiences, we have to stay ahead and modernize with the industry, in order to set new goals, and not to shy away from doing things differently.

The pandemic shone a light on the challenges that we faced as an international federation and some of the changes we needed to make. For example, we implemented distance-learning and webinars that brought our community closer together during trying times. This at large is how we plan to continue – to provide digital solutions, not only as a digital transformation “check-box”, but to help our national federations grow and bring about positive change to the sport of wrestling.

The exciting thing about digitalization is that it offers infinite possibilities. We can certainly provide a broader offering for our audience, but for our sponsors, national federations, and the grassroots of our sport, too. There are many different tools that will allow us to move forward and offer new opportunities to stakeholders. Digital transformation expands our ability to adapt to new trends and to leverage customer data that will influence how we distribute content. 

UWW IS EXPANDING ITS DIGITAL FOOTPRINT

With the proliferation of D2C technologies, our fans have naturally spread across so many different platforms. In the past, we didn’t pay too much attention to what the individual consumer wanted. So, without a digital portfolio, we have been unable, until now, to stay connected with our growing fanbase. 

This observation has formed the basis for UWW’s  digital transformation and is already reaping rewards. Our investment strategy covers three key areas – mobile, video, and data capture – all of which are designed to bridge the relationship with our core and newcomer fans and the sport of wrestling. 

Without the means for a direct relationship with our audience, UWW has until recently been unable to engage fans retrospectively, nor have we been able to build their connection with our sport at a level of engagement we hope to achieve via our new mobile application and the video hub. By expanding our digital footprint, and taking ownership of customer data these platforms will collate, we can explore more easily our relationship with our audience via the CRM and tailor the D2C experience to the individual fan.

Before the launch of our latest products, in the past year, we have seen increased engagement from the followers of our sport. In the year leading to the 2022 World Championships, UWW social channels grew by 21 percent to more than 2.25 million followers, according to research carried out by Redtorch, including 78,500 new followers between April and June of this year. Going forward, by taking this direct-to-consumer (D2C) approach, we will be able to build audience engagement ahead of our flagship events, establish trust during the championships, and continue to build loyalty among our growing fan base.

The way we’re trying to operate today – not only as a service, but also as a video content provider – is to communicate directly with people, and extends to our partners, too. As well as serving fans who watch wrestling from their homes, our digital approach also enables us to provide more dynamic packages for sponsors, more content for broadcasters, and therefore richer, more entertaining, video content tailored for our audiences. 

This is UWW bringing that vision we laid out over the past decade to fruition. By improving the experience, we will provide a more consolidated, one-stop shop capable of delivering everything a passionate wrestling fan is going to be pleased with. Going forward, this will help us to engage new fans based on their interactions with our digital products and customize their experience from the moment they begin watching the sport and one that builds a rapport between UWW and its audience. This will serve us well for many years to come.

DIGITAL TRANSFORMATION REQUIRES EXPERT SUPPORT

Before we began our digital transformation, we set out a roadmap to ensure that our end-goal was clear. In year one, we’re focusing on our mobile app, video hub, and the CRM. But that’s just the beginning of the journey. By moving our operations to the cloud, it will allow us to scale our production without upsetting the quality for our subscribers. 

We want to attract larger audiences. Whereas, in the past, we haven’t been equipped to meet greater demand from the wrestling community, our digital transformation will unite our athletes, coaches, and stakeholders into an efficient, paperless ecosystem, whereby our national federations will be able to communicate ideas and solutions via a centralized home for wrestling. 

While exciting from the outside, I must be honest about our journey so far and the value we’ve drawn from external consultation. Digital transformation is certainly not something that organizations can take on alone. There needs to be resources in place and experts you can work with to set the right structure and roadmap in place to deliver on our transformation targets. 

In order to achieve our goals, we have been working alongside N3XT Sports since last year, and the team continues to provide the soundboard for building new ideas for digitalization and to identify the challenges and opportunities it will present us in the future. The entire working group at N3XT Sports – from the consultants, to the project manager to the designers and engineers – provide expert advice and know-how when it comes to understanding the long-term journey for digital transformation. 

From the moment we put ideas down in writing, through to the execution and delivery of our new digital portfolio, the entire working group has demonstrated the basis of change-management inside an international federation like ours. It’s important for a whole organization – and not only a handful of departments – to contribute to the project. In return, this helps align our vision as the global governing body with the realities of our regional partners, coaches, and athletes.

In doing so, we have learnt that digital transformation is a long-term commitment. Having taken the first and most important step on our journey, N3XT Sports and our strategists continue to envision how the decisions we make today will impact and open up new opportunities for the sport of wrestling in the future. This level of detail is vital if we want our digital transformation to be a success in the decades to come. We are very excited to be on this journey and look forward to inviting you to join us.