#Fortaleza2018

Junior Pan American finale set for Sunday night in Brazil

Sunday, August 19, 2018 - 19:53 By Taylor Miller

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FORTALEZA, Brazil – The United States put on a show in the first half of the Junior Pan American Championships freestyle tournament, with seven athletes in position to compete for gold tonight at 5 p.m. ET in Fortaleza, Brazil.

Two other U.S. wrestlers, Anthony CASSIOPPI and Cameron CAFFEY, already claimed Junior Pan American freestyle titles to double up on 2018 Pan Am golds after successful morning sessions, with each wrestler going 4-0.

Cassioppi, who won the Golden Boot in Greco-Roman, secured the crown at 125 kg, while Caffey won at 97 kg.

With the highest amount of entrants among the three styles, there are five weights with finals, 57 kg, 61 kg, 65 kg, 70 kg and 74 kg.

At 57 kg, Kevin CHAVES BETANCUR (COL) will challenge 2017 Cadet South American champion Jonathan PRATA ALAS (ARG) for gold.

Greco champion Dylan GREGERSON (USA) will go up against Marco PALMERO (CAN) for the title at 61 kg.

The 65 kg finals features Andrew ALIREZ (USA) and 2015 Cadet Pan American freestyle champion Cristian SANTIAGO PEREZ (MEX). Alirez outscored his opponents, 20-0, while Santiago outscored his opponents, 20-5.

Emerging from pool play at 70 kg was Jose VALERA GARCIA (GUA) and Austin O’CONNOR (USA). Both athletes bounced back from first-round losses to move on to the finals.

At 74 kg, Junior World representative for Canada Ty BRIDGEWATER won by two technical falls to advance to the finals. Tonight, he will go against Jeremiah MOODY (USA) for gold, who was also dominant.

Anthony MANTANONA (USA) went 3-0 in the morning session at 79 kg to enter tonight as the only undefeated wrestler at the weight. Should he win his match against Miguel ORNELAS REYNOSO (MEX), he will seal the gold medal in the 79 kg bracket.

Ornelas and Phelipe DOS SANTOS (BRA) head into the final round with 2-1 records.

It’s a similar situation at 86 kg, with Kordell NORFLEET (USA) collecting a 3-0 record. He will face Connor PATTISON (CAN) in the fifth round.

In the other 86 kg match, Junior Pan Am Greco-Roman bronze medalists Nicolas BAEZ (ARG) and Jhon CARMONA (COL), who each are 2-1, will go head-to-head.

Should Austin HARRIS (USA) win his third-round match against Emiliano PRADO GUZMAN (MEX) at 97 kg, he will secure the gold medal. Harris won tech falls over Richard DESCHATELETS (CAN) and Guilherme PRADELLA LIMA (BRA) in the morning session.

The finals are set for 5 p.m. ET live on unitedworldwrestling.org.
 

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.