#AthletesCommission

Julfalakyan Elected Athletes’ Commission Chairman

Tuesday, October 19, 2021 - 12:03 By Eric Olanowski

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CORSIER-SUR-VEVEY (October 19) -- United World Wrestling has announced that Arsen JULFALAKYAN (ARM) was elected Chairman of the Athletes’ Commission.

Julfalakayan was selected as the Commission’s Chairman by the six other Athletes’ Commission members -- Tamas LORINCZ, (HUN), Yui SUSAKI (JPN), Hassan YAZDANICHARATI (IRI), Maxwell LACEY GARITA, (CRC), Blessing OBORUDUDU (NGR) and Jessica LAVERS-MCBAIN (AUS) – who were voted into office by their fellow athletes through voting that took place at the ‘21 Senior World Wrestling Championships in Oslo, Norway.

“I wanted to express my gratitude to my peers in the Athletes' Commission for their trust and support during the elections. It’s a great honor for me to become the Chairman of the Commission,” said the London Olympic silver medalist.

Julfalakayan has served as an active member of the Athletes' Commission since ’17 but will now be a voting member of the United World Wrestling Bureau. He replaces ‘12 London Olympic champion and five-time world gold medalist Jordan BURROUGHS (USA), who has served in the role since September 2017.

In addition to sitting on the Bureau as the Athletes’ representative, Julfalakayan will also represent wrestlers/wrestling in the IOC Athletes Forum, WADA and in other organizations.

“I’ll make sure to use all my knowledge, experience and energy to bring the Commission to even a higher level. Of course, that will be possible only with tightest cooperation with all the members of Commission and UWW,”

Julfalakayan’s first responsibility as the Chairman of the Athletes’ Commission will come later this month in Belgrade, Serbia, at the UWW Bureau and Congress meeting.

The Athletes' Commission was established in 2013 with the role of protecting the rights and interests of all United World Wrestling Olympic style athletes. The Athletes' Commission members reach out and communicate with active athletes as peers to collect feedback.

United World Wrestling is the international governing body of wrestling and is headquartered in Corsier--Sur-¬Vevey, Switzerland. To learn more about United World Wrestling and the activities of its 179 national federations, please visit: www.uww.org, Instagram, Facebook or Twitter.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

Monday, October 30, 2023 - 11:43 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.