#WrestleBelgrade

Japan secures 2 Olympic spots; Elor returns to World Championships final

Wednesday, September 20, 2023 - 23:48 By Vinay Siwach

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BELGRADE, Serbia (September 20) -- The World Championships in Belgrade has seen a number of champions fall to young stars but the biggest of all could have come on Wednesday as Lucia YEPEZ (ECU) scored five points on Akari FUJINAMI (JPN), who entered the tournament with a 122-match winning streak which goes back to her junior high school days.

In the 53kg quarterfinal, Yepez scored raced to a 5-0 lead against Fujinami, who admitted that she felt anxious after giving up the lead, but composed herself and pinned the Ecuadorian.

Fujinami recovered from that shock match and defeated Maria PREVALORAKI (GRE) to secure a spot for Japan for the Paris Olympics next year. According to Japan Wrestling Federation rules, a wrestler who qualifies the weight for Paris with a medal in Belgrade automatically secures a spot on the Japan team as well.

"In the match against Ecuador, it's something that's never happened up to now," Fujinami said. "It ended up being a good match. Right now, I don't know, it really hasn't sunk in."

Yepez opened the bout with a double leg for two then hit a single leg which Fujinami defended before Yepez grabbed her around the waist and threw the Japanese, earning two more points. A stepout made it 5-0. Fujinami then got back to doing what she does best and locked up a lace to lead 14-5.

She gave up two more points but Fujinami locked the arm and got the fall with 1:10 remaining on the clock. The 2021 world champion explained that she will try to win her second world gold medal on Thursday.

"I came for the Olympic berth and to become the world champion and I want it to carry over to tomorrow," she said. "In the third-round match, I got a little anxious at one point, but I just thought, it's OK, just do what I always do. It was a tough match, but I was able to pull out the win."

Sakura MOTOKI (JPN) will join Fujinami on that trip to Paris as she entered the final at 62kg, securing her spot on the Japan team.

However, Ami ISHII (JPN), returning silver medalist, will have to slog it out in the bronze medal bouts to secure her spot after she was stunned by Buse TOSUN (TUR) 11-1 in the 68kg semifinals.

Fujinami will now face Tokyo Olympic bronze medalist Vanesa KALADZINSKAYA (AIN) for the gold medal after the Individual Neutral Athlete snatched a victory from U20 world champion ANTIM (UWW) in the final second of the semifinal.

Antim scored a takedown with an ankle pick and led 4-3 with three seconds remaining and got her grip loose. The willy Kaladzinskaya locked Antim's elbow and scored an exposure with 0.3 seconds on the clock for a remarkable 5-3 win.

Motoki had to dig deep to beat world silver medalist at 59kg Grace BULLEN (NOR) as she etched out a 2-1 win. Motoki will now face Olympic silver medalist Aisuluu TYNYBEKOVA (KGZ).

Motoki will look to join the list of Japanese wrestlers who have denied Tynybekova a world or Olympic gold medal in the last two years. The Kyrgyz wrestler lost to Yukako KAWAI (JPN) in the Tokyo Olympics final and then to teenage star Nonoka OZAKI (JPN) in the World Championships last year.

Tynybekova has bounced back, beating Ozaki in the Asian Championships and will have her hands full as she takes on Motoki for her third world gold medal.

Kyrgyzstan's first world champion, Tynybekova defeated Tokyo bronze medalist Iryna KOLIADENKO (UKR), 2-2, in the quarterfinal, a completely contrasting win than her 10-0 win in Tokyo over the Ukrainian. Tynybekova then defeated Luisa NIEMESCH (GER) 4-2 in the semifinal.

At 68kg, Tosun did not let Ishii settle down after giving up a stepout, using a headlock when Ishii was going for an underhook for four points. Tosun tried pinning Ishii but the Japanese survived and as she was trying to escape, Tosun put her on the back for two more points to lead 6-1 with four minutes left. And as Ishii tried calming herself, Tosun scored another takedown on the edge.

Ishii tried an underhook again and Tosun hit another headlock, this time getting only two points. But that made the score 10-1 and Tosun managed to push Ishii out to win 11-1 with 3:19 left on the clock.

Delgermaa ENKHSAIKHAN (MGL) reached the final from the other side of the bracket as she pinned Emma BRUNTIL (USA) in the other semifinal. She defeated Koumba LARROQUE (FRA) 2-1 in the quarterfinals.

In the non-Olympic weight class 72kg, defending world champion Amit ELOR (USA) entered the final with another dominant display, winning her semifinal against Kendra DACHER (FRA) 12-2. Elor took out 65kg world champion Miwa MORIKAWA (JPN) in the quarterfinals.

Chasing her second straight title, Elor will take on Davaanasan ENKH AMAR (MGL) in the final after the Mongolian defeated two-time returning world silver medalist Zhamila BAKBERGENOVA (KAZ) 6-2.

#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.