#WrestleSofia

Japan to Dispatch Takahashi to Last-Chance Olympic Qualifier

Tuesday, April 13, 2021 - 05:54 By Ken Marantz

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TOKYO, Japan (April 13) --- The Japan Wrestling Federation plans to dispatch former world champion Yuki TAKAHASHI (JPN) to the final world Olympic qualifying tournament at freestyle style 57kg in place of Rei HIGUCHI (JPN), who missed the chance qualify Japan for the Tokyo Olympics when he failed to make weight at the recently completed Asian qualifier.

JWF general manager Shigeki NISHIGUCHI was quoted as saying on the federation website on Tuesday that Takahashi said he is prepared to take on the challenge at the last-chance qualifier, to be held in Sofia, Bulgaria, May 6-9.

"Higuchi has to reduce much weight, and there is not much time until [the qualifying tournament, so we are considering sending Yuki Takahashi, who has achieved good results such as winning the title at the 2017 World Championships," Nishiguchi said.

Securing a berth for Japan in Sofia, however, will not automatically guarantee the place for Takahashi. According to federation rules, he will have participate in a playoff, to be held on the final day of the All-Japan Invitational Championships to be held in Tokyo on May 27-30.

Higuchi's failure to make weight was the start of a rough day for Japan, as it failed to earn any berths in the four freestyle weight classes in which it competed.

Nishiguchi said that national team technical director Kenji INOUE contacted Takahashi to confirm that he was available, and the 2020 national champion replied, "I am fully prepared."

Higuchi had moved up a weight class after winning the silver medal at 57kg at the Rio 2016 Olympics, then made an unsuccessful attempt to qualify for the Tokyo Olympics at 65kg.

He then dropped back down to the lightest weight class, and won the 2019 national title to earn the ticket to the Asian qualifier in Almaty. Making weight was always a struggle, and the Japan federation was left in shock when he just barely missed making weight at the weigh-in.

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.