#WrestleBelgrade

Host Serbia puts two into GR finals on opening day of Worlds

By Ken Marantz

BELGRADE, Serbia (September 10) -- The opening act of the World Championships was a smash for the home team, as host Serbia saw two wrestlers advance to the finals of the four Greco-Roman weight classes that kicked off the tournament on Saturday in Belgrade.

Defending champion Zurabi DATUNASHVILI (SRB) put himself in a position for a repeat of the 87kg gold medal he won last year in Oslo, while Iran-born Ali ARSALAN (SRB) earned a shot at a first world title at 72kg.

Azerbaijan will also have two wrestlers in action on the first night of finals at Stark Arena on Sunday when Eldaniz AZIZLI (AZE) will look to regain the world 55kg title that he won in 2018, and European bronze medalist Ulvi GANIZADE (AZE) will go for gold at 72kg.

Meanwhile, Tokyo Olympic silver medalist Akzhol MAKHMUDOV (KGZ) made his first world final at 77kg, earning a clash with surprising Zoltan LEVAI (HUN), who denied Serbia a third finalist when he knocked off former world champion Viktor NEMES (SRB).

Zurabi DATUNASHVILI (SRB)Zurabi DATUNASHVILI (SRB) won his 87kg semifinal 4-3. (Photo: UWW / Kadir Caliskan)

Datunashvili, sporting his trademark cornrow braids, had to scrape his way into the 87kg final, where he will try to prevent European champion Turpan BISULTANOV (DEN) from becoming Denmark's first-ever world champion in Greco-Roman.

"For the Serbian people, for Serbian sports, I want to win it tomorrow," Datunashvili said.

All three of Datsunashvili's matches went the distance, including a 4-3 nail-biter in the semifinals over 2021 world U23 silver medalist David LOSONCZI (HUN). His ability to stay calm under pressure earned the Tokyo Olympic bronze medalist a trip back to the finals.

Against Losonczi, Datunashvili barely managed to gain a 2-point exposure from par terre, then managed to hang on after Losonczi scored a stepout that had a one-point fleeing penalty tacked on and cut the gap to a point.

Turpan BISULTANOV (DEN)Turpan BISULTANOV (DEN), blue, defeated Ali CENGIZ (TUR) 6-0 in the semifinal. (Photo: UWW / Martin Gabor)

In the final match of the session, Bisultanov took advantage of a rare second passivity call in his favor against Ali CENGIZ (TUR), scoring a 4-point throw in the second period to secure a 6-0 victory. That made him the first Dane to make a world Greco final since 2015 when Mark MADSEN (DEN) won the fourth and last of his silver medals at 74-75kg.

"I am very looking forward to it [the final]," Bisultanov said. "I was thinking that he or Hungarian will go to the final and yeah, they were both in the semifinals and had a very close match. I don't know, we will see what happens tomorrow, I and my coaches will see what we can do and I will do my best tomorrow."

Bisultanov said the vocal group of Danish fans in the venue will take away some of the home-field advantage of his opponent.

"Of course, every time you are at home you feel more energy, you have to do something for your home, for your fans," he said. "But luckily I got my crazy Danish fans here. I hope my fans will beat the Serbian fans, and I'll beat him as well."

Eldaniz AZIZLI (AZE)Eldaniz AZIZLI (AZE) celebrates after scoring a 9-0 win over Max NOWRY (USA) in the 55kg semifinal. (Photo: UWW / Martin Gabor)

At 55kg, the final will be a clash between the two bronze medalists from Oslo 2021 -- both former world champions, as well -- although Azizli will seem to have the upper hand on Nugzari TSURTSUMIA (GEO), having beaten him six months ago in the final at the European Championships.

Azizli stormed into the final with his third technical fall of the day, overwhelming Max NOWRY (USA) 9-0 in 1:44 in the first semifinal. Put on top in par terre, Azizli went right to work, ripping off a pair of gut wrenches before transitioning to a 4-point throw.

Nugzari TSURTSUMIA (GEO)Nugzari TSURTSUMIA (GEO) will try to win his second world title on Sunday. (Photo: UWW / Kadir Caliskan)

Tsurtsumia, the 2019 world champion, advanced to the final with a 5-3 victory over Asian silver medalist Amangali BEKBOLATOV (KAZ). Tsurtsumia fell behind 3-3 on criteria when he gave up a defensive takedown early in the second period, but he immediately came back with a stepout to regain the lead.

The final will be the third meeting between Azizli and Tsurtsumia in two years. The two also met in the quarterfinals of the 2021 European Championships, with Azizli winning 10-1 en route to a bronze medal.

"I've lost to Azizli around seven or even eight times," Tsurtsumia said. "But it doesn't matter, because tomorrow I will wrestle till the very end. I'm not going to tell you now what exactly I'm gonna do, but you will see it all tomorrow. I'll take revenge."

Ali ARSALAN (SRB)Ali ARSALAN (SRB) pinned Ibrahim GHANEM (FRA) in the 72kg semifinal. (Photo: UWW / Kadir Caliskan)

In the 72kg semifinals, Arsalan had the play of the day when he used a slick duck-under to a half-nelson that put Ibrahim GHANEM (FRA) onto his back, where he secured a fall at 2:33.

That had come after Arsalan, a 2017 Asian bronze medalist who began competing for Serbia last year, had scored a reversal from the bottom of par terre.

"First of all, I am so glad that I made it to the final, it's really good for me," Arsalan said, "but it's not enough for me. I should recover myself and my body and my mind. Tomorrow I should be myself on the mat."

Earlier in the day, Arsalan defeated Robert FRITSCH (HUN) 7-3 to avenge a loss in the quarterfinals of the European Championships in June, where he won a bronze medal.

Ganizade made the final by edging Selcuk CAN (TUR) 4-3 in a battle of 2020 European bronze medalists. Both scored 2-point throws from par terre, but Ganizade added a stepout after his to provide the margin of difference.

Akzhol MAKHMUDOV (KGZ)Olympic silver medalist Akzhol MAKHMUDOV (KGZ), red, defeated Hyeonwoo KIM (KOR) 4-1 in the 77kg semifinal. (Photo: UWW / Martin Gabor)

At 77kg, Makhmudov and Levai made it through a grueling gauntlet of 33 entries which saw three world medalists from 2021, including the champion at 72kg, and an Olympic bronze medalist fall by the wayside.

"Tomorrow there will be revenge against Zoltan Levai," Makhmudov said. "I already lost to him once and I defeated him once as well. I want to do my best to show the Kyrgyz soul, to show what our wrestlers are capable of."

Makhmudov once again confirmed a changing of the guard in Asia when the 23-year-old knocked off veteran Hyeonwoo KIM (KOR) 4-1 in the semifinals. After a successful defense from the bottom of par terre, Makhmudov scored with a roll during his turn on top.

"I am really satisfied with today's performance," said Makhmudov, who beat Kim in the semifinals of the Asian Championships in April, where he won his second continental title.

Kim won a silver medal at the 2012 London Olympics and bronze at the 2016 Rio Olympics.

Zoltan LEVAI (HUN)Zoltan LEVAI (HUN) celebrates after beating Viktor NEMES (SRB) 3-1 in the 72kg semifinal. (Photo: UWW / Kadir Caliskan)

Levai finished off a long and exhausting day by beating Nemes 3-1 in the other semifinal. It was his fifth match of the day, which started with a 3-3 win over 2021 world 72kg champion Malkhas AMOYAN (ARM).

It's been a good year for Levai. He came into Belgrade having won international tournaments in Rome, Warsaw and Mladenovac, Serbia, over a three-month span through August.

At least Amoyan still has a shot at a bronze medal. Among those who didn't make it to the repechage were 2021 silver medalist Sanan SULEYMANOV (AZE), 2021 bronze medalist Mohammadali GERAEI (IRI) and Tokyo Olympic bronze medalist Shohei YABIKU (JPN).

On Sunday, competition through the semifinals will be held in Greco 63kg, 67kg, 82kg and 97kg.

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Day 1 Greco-Roman Results

55kg (18 entries)

Semifinals
Eldaniz AZIZLI (AZE) df. Max NOWRY (USA) by TF, 9-0, 1:44
Nugzari TSURTSUMIA (GEO) df. Amangali BEKBOLATOV (KAZ), 5-3

72kg (25 entries)

Semifinals
Ali ARSALAN (SRB) df. Ibrahim GHANEM (FRA) by fall, 2:33 (5-1)
Ulvi GANIZADE (AZE) df. Selcuk CAN (TUR), 4-3

77kg (33 entries)

Semifinals
Zoltan LEVAI (HUN) df. Viktor NEMES (SRB), 3-1
Akzhol MAKHMUDOV (KGZ) df. Hyeonwoo KIM (KOR), 4-1

87kg (30 entries)

Semifinals
Zurabi DATUNASHVILI (SRB) df. David LOSONCZI (HUN), 4-3
Turpan BISULTANOV (DEN) df. Ali CENGIZ (TUR), 6-0

#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.