#WrestleBelgrade

Host Serbia puts two into GR finals on opening day of Worlds

Saturday, September 10, 2022 - 20:16 By Ken Marantz

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BELGRADE, Serbia (September 10) -- The opening act of the World Championships was a smash for the home team, as host Serbia saw two wrestlers advance to the finals of the four Greco-Roman weight classes that kicked off the tournament on Saturday in Belgrade.

Defending champion Zurabi DATUNASHVILI (SRB) put himself in a position for a repeat of the 87kg gold medal he won last year in Oslo, while Iran-born Ali ARSALAN (SRB) earned a shot at a first world title at 72kg.

Azerbaijan will also have two wrestlers in action on the first night of finals at Stark Arena on Sunday when Eldaniz AZIZLI (AZE) will look to regain the world 55kg title that he won in 2018, and European bronze medalist Ulvi GANIZADE (AZE) will go for gold at 72kg.

Meanwhile, Tokyo Olympic silver medalist Akzhol MAKHMUDOV (KGZ) made his first world final at 77kg, earning a clash with surprising Zoltan LEVAI (HUN), who denied Serbia a third finalist when he knocked off former world champion Viktor NEMES (SRB).

Zurabi DATUNASHVILI (SRB)Zurabi DATUNASHVILI (SRB) won his 87kg semifinal 4-3. (Photo: UWW / Kadir Caliskan)

Datunashvili, sporting his trademark cornrow braids, had to scrape his way into the 87kg final, where he will try to prevent European champion Turpan BISULTANOV (DEN) from becoming Denmark's first-ever world champion in Greco-Roman.

"For the Serbian people, for Serbian sports, I want to win it tomorrow," Datunashvili said.

All three of Datsunashvili's matches went the distance, including a 4-3 nail-biter in the semifinals over 2021 world U23 silver medalist David LOSONCZI (HUN). His ability to stay calm under pressure earned the Tokyo Olympic bronze medalist a trip back to the finals.

Against Losonczi, Datunashvili barely managed to gain a 2-point exposure from par terre, then managed to hang on after Losonczi scored a stepout that had a one-point fleeing penalty tacked on and cut the gap to a point.

Turpan BISULTANOV (DEN)Turpan BISULTANOV (DEN), blue, defeated Ali CENGIZ (TUR) 6-0 in the semifinal. (Photo: UWW / Martin Gabor)

In the final match of the session, Bisultanov took advantage of a rare second passivity call in his favor against Ali CENGIZ (TUR), scoring a 4-point throw in the second period to secure a 6-0 victory. That made him the first Dane to make a world Greco final since 2015 when Mark MADSEN (DEN) won the fourth and last of his silver medals at 74-75kg.

"I am very looking forward to it [the final]," Bisultanov said. "I was thinking that he or Hungarian will go to the final and yeah, they were both in the semifinals and had a very close match. I don't know, we will see what happens tomorrow, I and my coaches will see what we can do and I will do my best tomorrow."

Bisultanov said the vocal group of Danish fans in the venue will take away some of the home-field advantage of his opponent.

"Of course, every time you are at home you feel more energy, you have to do something for your home, for your fans," he said. "But luckily I got my crazy Danish fans here. I hope my fans will beat the Serbian fans, and I'll beat him as well."

Eldaniz AZIZLI (AZE)Eldaniz AZIZLI (AZE) celebrates after scoring a 9-0 win over Max NOWRY (USA) in the 55kg semifinal. (Photo: UWW / Martin Gabor)

At 55kg, the final will be a clash between the two bronze medalists from Oslo 2021 -- both former world champions, as well -- although Azizli will seem to have the upper hand on Nugzari TSURTSUMIA (GEO), having beaten him six months ago in the final at the European Championships.

Azizli stormed into the final with his third technical fall of the day, overwhelming Max NOWRY (USA) 9-0 in 1:44 in the first semifinal. Put on top in par terre, Azizli went right to work, ripping off a pair of gut wrenches before transitioning to a 4-point throw.

Nugzari TSURTSUMIA (GEO)Nugzari TSURTSUMIA (GEO) will try to win his second world title on Sunday. (Photo: UWW / Kadir Caliskan)

Tsurtsumia, the 2019 world champion, advanced to the final with a 5-3 victory over Asian silver medalist Amangali BEKBOLATOV (KAZ). Tsurtsumia fell behind 3-3 on criteria when he gave up a defensive takedown early in the second period, but he immediately came back with a stepout to regain the lead.

The final will be the third meeting between Azizli and Tsurtsumia in two years. The two also met in the quarterfinals of the 2021 European Championships, with Azizli winning 10-1 en route to a bronze medal.

"I've lost to Azizli around seven or even eight times," Tsurtsumia said. "But it doesn't matter, because tomorrow I will wrestle till the very end. I'm not going to tell you now what exactly I'm gonna do, but you will see it all tomorrow. I'll take revenge."

Ali ARSALAN (SRB)Ali ARSALAN (SRB) pinned Ibrahim GHANEM (FRA) in the 72kg semifinal. (Photo: UWW / Kadir Caliskan)

In the 72kg semifinals, Arsalan had the play of the day when he used a slick duck-under to a half-nelson that put Ibrahim GHANEM (FRA) onto his back, where he secured a fall at 2:33.

That had come after Arsalan, a 2017 Asian bronze medalist who began competing for Serbia last year, had scored a reversal from the bottom of par terre.

"First of all, I am so glad that I made it to the final, it's really good for me," Arsalan said, "but it's not enough for me. I should recover myself and my body and my mind. Tomorrow I should be myself on the mat."

Earlier in the day, Arsalan defeated Robert FRITSCH (HUN) 7-3 to avenge a loss in the quarterfinals of the European Championships in June, where he won a bronze medal.

Ganizade made the final by edging Selcuk CAN (TUR) 4-3 in a battle of 2020 European bronze medalists. Both scored 2-point throws from par terre, but Ganizade added a stepout after his to provide the margin of difference.

Akzhol MAKHMUDOV (KGZ)Olympic silver medalist Akzhol MAKHMUDOV (KGZ), red, defeated Hyeonwoo KIM (KOR) 4-1 in the 77kg semifinal. (Photo: UWW / Martin Gabor)

At 77kg, Makhmudov and Levai made it through a grueling gauntlet of 33 entries which saw three world medalists from 2021, including the champion at 72kg, and an Olympic bronze medalist fall by the wayside.

"Tomorrow there will be revenge against Zoltan Levai," Makhmudov said. "I already lost to him once and I defeated him once as well. I want to do my best to show the Kyrgyz soul, to show what our wrestlers are capable of."

Makhmudov once again confirmed a changing of the guard in Asia when the 23-year-old knocked off veteran Hyeonwoo KIM (KOR) 4-1 in the semifinals. After a successful defense from the bottom of par terre, Makhmudov scored with a roll during his turn on top.

"I am really satisfied with today's performance," said Makhmudov, who beat Kim in the semifinals of the Asian Championships in April, where he won his second continental title.

Kim won a silver medal at the 2012 London Olympics and bronze at the 2016 Rio Olympics.

Zoltan LEVAI (HUN)Zoltan LEVAI (HUN) celebrates after beating Viktor NEMES (SRB) 3-1 in the 72kg semifinal. (Photo: UWW / Kadir Caliskan)

Levai finished off a long and exhausting day by beating Nemes 3-1 in the other semifinal. It was his fifth match of the day, which started with a 3-3 win over 2021 world 72kg champion Malkhas AMOYAN (ARM).

It's been a good year for Levai. He came into Belgrade having won international tournaments in Rome, Warsaw and Mladenovac, Serbia, over a three-month span through August.

At least Amoyan still has a shot at a bronze medal. Among those who didn't make it to the repechage were 2021 silver medalist Sanan SULEYMANOV (AZE), 2021 bronze medalist Mohammadali GERAEI (IRI) and Tokyo Olympic bronze medalist Shohei YABIKU (JPN).

On Sunday, competition through the semifinals will be held in Greco 63kg, 67kg, 82kg and 97kg.

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Day 1 Greco-Roman Results

55kg (18 entries)

Semifinals
Eldaniz AZIZLI (AZE) df. Max NOWRY (USA) by TF, 9-0, 1:44
Nugzari TSURTSUMIA (GEO) df. Amangali BEKBOLATOV (KAZ), 5-3

72kg (25 entries)

Semifinals
Ali ARSALAN (SRB) df. Ibrahim GHANEM (FRA) by fall, 2:33 (5-1)
Ulvi GANIZADE (AZE) df. Selcuk CAN (TUR), 4-3

77kg (33 entries)

Semifinals
Zoltan LEVAI (HUN) df. Viktor NEMES (SRB), 3-1
Akzhol MAKHMUDOV (KGZ) df. Hyeonwoo KIM (KOR), 4-1

87kg (30 entries)

Semifinals
Zurabi DATUNASHVILI (SRB) df. David LOSONCZI (HUN), 4-3
Turpan BISULTANOV (DEN) df. Ali CENGIZ (TUR), 6-0

#DigitalTransformation

‘Now is the right time to do this’: Delivering wrestling’s first digital World Championships

Saturday, September 3, 2022 - 12:50 By United World Wrestling Press

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COSIER-VEVEY (August 30) --- Our decision to undergo a digital transformation at United World Wrestling (UWW) can be dated back to as early as 2014 – a year after the federation was reinstated into the Olympic Program. As is the nature of digitalization and the importance of getting the timing and product launch just right, we’ve now entered year one of a new digital era at UWW following the launch of our very own mobile app, organic video hub, and customer relationship management (CRM) tool, in time for the Wrestling World Championships (10th to 18th September). 

The vision to revolutionize the sport was first tabled by our president Nenad Lalovic, who, since taking up the presidency in May 2013, has advocated change to the makeup of international wrestling and how we look to engage new fans and stakeholders. By putting digital transformation at the heart of our modernization, we are in the midst of the biggest transition our sport will experience in modern times and will certainly enhance the offering we provide to our fanbase, to our athletes, and to our national federations.

Now is the right time to do this. Why? There are many industries that have already gone through this process and is something we are seeing more across the sports industry. This is not something that can wait another five years before we look to instigate change. By then, it might be too late. As the Olympic Movement attracts new audiences, we have to stay ahead and modernize with the industry, in order to set new goals, and not to shy away from doing things differently.

The pandemic shone a light on the challenges that we faced as an international federation and some of the changes we needed to make. For example, we implemented distance-learning and webinars that brought our community closer together during trying times. This at large is how we plan to continue – to provide digital solutions, not only as a digital transformation “check-box”, but to help our national federations grow and bring about positive change to the sport of wrestling.

The exciting thing about digitalization is that it offers infinite possibilities. We can certainly provide a broader offering for our audience, but for our sponsors, national federations, and the grassroots of our sport, too. There are many different tools that will allow us to move forward and offer new opportunities to stakeholders. Digital transformation expands our ability to adapt to new trends and to leverage customer data that will influence how we distribute content. 

UWW IS EXPANDING ITS DIGITAL FOOTPRINT

With the proliferation of D2C technologies, our fans have naturally spread across so many different platforms. In the past, we didn’t pay too much attention to what the individual consumer wanted. So, without a digital portfolio, we have been unable, until now, to stay connected with our growing fanbase. 

This observation has formed the basis for UWW’s  digital transformation and is already reaping rewards. Our investment strategy covers three key areas – mobile, video, and data capture – all of which are designed to bridge the relationship with our core and newcomer fans and the sport of wrestling. 

Without the means for a direct relationship with our audience, UWW has until recently been unable to engage fans retrospectively, nor have we been able to build their connection with our sport at a level of engagement we hope to achieve via our new mobile application and the video hub. By expanding our digital footprint, and taking ownership of customer data these platforms will collate, we can explore more easily our relationship with our audience via the CRM and tailor the D2C experience to the individual fan.

Before the launch of our latest products, in the past year, we have seen increased engagement from the followers of our sport. In the year leading to the 2022 World Championships, UWW social channels grew by 21 percent to more than 2.25 million followers, according to research carried out by Redtorch, including 78,500 new followers between April and June of this year. Going forward, by taking this direct-to-consumer (D2C) approach, we will be able to build audience engagement ahead of our flagship events, establish trust during the championships, and continue to build loyalty among our growing fan base.

The way we’re trying to operate today – not only as a service, but also as a video content provider – is to communicate directly with people, and extends to our partners, too. As well as serving fans who watch wrestling from their homes, our digital approach also enables us to provide more dynamic packages for sponsors, more content for broadcasters, and therefore richer, more entertaining, video content tailored for our audiences. 

This is UWW bringing that vision we laid out over the past decade to fruition. By improving the experience, we will provide a more consolidated, one-stop shop capable of delivering everything a passionate wrestling fan is going to be pleased with. Going forward, this will help us to engage new fans based on their interactions with our digital products and customize their experience from the moment they begin watching the sport and one that builds a rapport between UWW and its audience. This will serve us well for many years to come.

DIGITAL TRANSFORMATION REQUIRES EXPERT SUPPORT

Before we began our digital transformation, we set out a roadmap to ensure that our end-goal was clear. In year one, we’re focusing on our mobile app, video hub, and the CRM. But that’s just the beginning of the journey. By moving our operations to the cloud, it will allow us to scale our production without upsetting the quality for our subscribers. 

We want to attract larger audiences. Whereas, in the past, we haven’t been equipped to meet greater demand from the wrestling community, our digital transformation will unite our athletes, coaches, and stakeholders into an efficient, paperless ecosystem, whereby our national federations will be able to communicate ideas and solutions via a centralized home for wrestling. 

While exciting from the outside, I must be honest about our journey so far and the value we’ve drawn from external consultation. Digital transformation is certainly not something that organizations can take on alone. There needs to be resources in place and experts you can work with to set the right structure and roadmap in place to deliver on our transformation targets. 

In order to achieve our goals, we have been working alongside N3XT Sports since last year, and the team continues to provide the soundboard for building new ideas for digitalization and to identify the challenges and opportunities it will present us in the future. The entire working group at N3XT Sports – from the consultants, to the project manager to the designers and engineers – provide expert advice and know-how when it comes to understanding the long-term journey for digital transformation. 

From the moment we put ideas down in writing, through to the execution and delivery of our new digital portfolio, the entire working group has demonstrated the basis of change-management inside an international federation like ours. It’s important for a whole organization – and not only a handful of departments – to contribute to the project. In return, this helps align our vision as the global governing body with the realities of our regional partners, coaches, and athletes.

In doing so, we have learnt that digital transformation is a long-term commitment. Having taken the first and most important step on our journey, N3XT Sports and our strategists continue to envision how the decisions we make today will impact and open up new opportunities for the sport of wrestling in the future. This level of detail is vital if we want our digital transformation to be a success in the decades to come. We are very excited to be on this journey and look forward to inviting you to join us.