Development

Guinea Hosts Referee and Coaches Course

By United World Wrestling Press

CONAKRY, Guinea (September 10th) -- Right after the Tokyo Olympic Games, the Guinean Federation of Associated Wrestling Styles pursued UWW's coaches and referee courses.

The Guinean Federation of Associated Wrestling Styles benefited from a consolidation course aimed at both coaches and referees. Indeed, in order to develop the Guinean Federation, its President, army captain Soumah Mohamed Souleymane, called on Mr Nenad Lalovic, the President of United World Wrestling, to reinforce the capacities of the technicians and administrators of his organization.

In answer to this request, United World Wrestling, through its Development Department lead by Deqa Niamkey, dispatched two UWW experts to fulfill the mission, including Vincent Aka, Development Officer, and Carlos Garcia, Educator.

As a starter to the beginning of the opening ceremony, the National Olympic Committee of Guinea, whose presence honored the assembly, set the pace by introducing the Guinean Wrestling Federation of Associated Wrestling Styles as the best sports federation in the country.

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Opening ceremony: UWW experts with the members of the Guinean Federation and the 1st Vice-President of the Guinean NOC.

The course took place at the 28 September Stadium in Conakry, from the 30 August to the 5 September. It saw the participation of 36 people, of which 11 were overseers and 25 participating athletes, including seven women. Very interested in understanding training methods and refereeing rules, 23 wrestlers attended all sessions.

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The course’s objective was to equip coaches and referees for both Olympic wrestling and beach wrestling. In addition, skill acquisition in training and refereeing was on the program for, also, both Olympic and beach wrestling, and emphasis was put on how to create one’s club so as to ensure wrestlers the best safety possible. Returning to their homeland, Camara Fatoumata Yarie and Camara Mohamed Ismaël, both high-level athletes and residents at the UWW Africa Center, benefited from this course in the context of their professional transition.

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On the left, Camara Fatoumata, the top student of the promotion, with Camara Ismaël.

The main subjects of the course were training pedagogy, safety before, during and after practice, the ethics of a UWW trainer, the trainer’s environment and how does one navigate within. The rules and regulations of Olympic and beach wrestling were put forward and, above all, applied during the pedagogical situations.

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Simultaneously, the course offered the possibility to train the Guinean Federation to use the Athena platform and to the follow-up of emails.

The course ended with a beach wrestling competition that allowed all participants to set themselves in a real life situation with regard to all aspects of wrestling ; from coaching to wrestling and refereeing, coaches and athletes were gauged on the field.

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A glance on the attitudes and behaviors during this real life situation was enough to perceive the true potentials at works among the trainers, referees and athletes - and that cram the Guinean Federation of Associated Wrestling styles.

We will be able to fully chaperon the professionalization of this organization by overseeing the creation of its clubs and structures alongside the setting up of a privileged relationship with the National Olympic Committee. One of the main assets of the Federation is the direct link it enjoys with the army, the national police and the local police. The existence of military sport in our country offers a real opportunity to boost the development of wrestling. And the long-term vision that army captain Mohamed Souleymane Soumah singles out shall allow us to prevail.

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Closing ceremony.

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The girls’ collective ready for the take-off of wrestling in Guinea.

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.