Development

Guinea Hosts Referee and Coaches Course

Thursday, September 16, 2021 - 13:53 By United World Wrestling Press

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CONAKRY, Guinea (September 10th) -- Right after the Tokyo Olympic Games, the Guinean Federation of Associated Wrestling Styles pursued UWW's coaches and referee courses.

The Guinean Federation of Associated Wrestling Styles benefited from a consolidation course aimed at both coaches and referees. Indeed, in order to develop the Guinean Federation, its President, army captain Soumah Mohamed Souleymane, called on Mr Nenad Lalovic, the President of United World Wrestling, to reinforce the capacities of the technicians and administrators of his organization.

In answer to this request, United World Wrestling, through its Development Department lead by Deqa Niamkey, dispatched two UWW experts to fulfill the mission, including Vincent Aka, Development Officer, and Carlos Garcia, Educator.

As a starter to the beginning of the opening ceremony, the National Olympic Committee of Guinea, whose presence honored the assembly, set the pace by introducing the Guinean Wrestling Federation of Associated Wrestling Styles as the best sports federation in the country.

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Opening ceremony: UWW experts with the members of the Guinean Federation and the 1st Vice-President of the Guinean NOC.

The course took place at the 28 September Stadium in Conakry, from the 30 August to the 5 September. It saw the participation of 36 people, of which 11 were overseers and 25 participating athletes, including seven women. Very interested in understanding training methods and refereeing rules, 23 wrestlers attended all sessions.

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The course’s objective was to equip coaches and referees for both Olympic wrestling and beach wrestling. In addition, skill acquisition in training and refereeing was on the program for, also, both Olympic and beach wrestling, and emphasis was put on how to create one’s club so as to ensure wrestlers the best safety possible. Returning to their homeland, Camara Fatoumata Yarie and Camara Mohamed Ismaël, both high-level athletes and residents at the UWW Africa Center, benefited from this course in the context of their professional transition.

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On the left, Camara Fatoumata, the top student of the promotion, with Camara Ismaël.

The main subjects of the course were training pedagogy, safety before, during and after practice, the ethics of a UWW trainer, the trainer’s environment and how does one navigate within. The rules and regulations of Olympic and beach wrestling were put forward and, above all, applied during the pedagogical situations.

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Simultaneously, the course offered the possibility to train the Guinean Federation to use the Athena platform and to the follow-up of emails.

The course ended with a beach wrestling competition that allowed all participants to set themselves in a real life situation with regard to all aspects of wrestling ; from coaching to wrestling and refereeing, coaches and athletes were gauged on the field.

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A glance on the attitudes and behaviors during this real life situation was enough to perceive the true potentials at works among the trainers, referees and athletes - and that cram the Guinean Federation of Associated Wrestling styles.

We will be able to fully chaperon the professionalization of this organization by overseeing the creation of its clubs and structures alongside the setting up of a privileged relationship with the National Olympic Committee. One of the main assets of the Federation is the direct link it enjoys with the army, the national police and the local police. The existence of military sport in our country offers a real opportunity to boost the development of wrestling. And the long-term vision that army captain Mohamed Souleymane Soumah singles out shall allow us to prevail.

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Closing ceremony.

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The girls’ collective ready for the take-off of wrestling in Guinea.

#DigitalTransformation

‘Now is the right time to do this’: Delivering wrestling’s first digital World Championships

Saturday, September 3, 2022 - 12:50 By United World Wrestling Press

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COSIER-VEVEY (August 30) --- Our decision to undergo a digital transformation at United World Wrestling (UWW) can be dated back to as early as 2014 – a year after the federation was reinstated into the Olympic Program. As is the nature of digitalization and the importance of getting the timing and product launch just right, we’ve now entered year one of a new digital era at UWW following the launch of our very own mobile app, organic video hub, and customer relationship management (CRM) tool, in time for the Wrestling World Championships (10th to 18th September). 

The vision to revolutionize the sport was first tabled by our president Nenad Lalovic, who, since taking up the presidency in May 2013, has advocated change to the makeup of international wrestling and how we look to engage new fans and stakeholders. By putting digital transformation at the heart of our modernization, we are in the midst of the biggest transition our sport will experience in modern times and will certainly enhance the offering we provide to our fanbase, to our athletes, and to our national federations.

Now is the right time to do this. Why? There are many industries that have already gone through this process and is something we are seeing more across the sports industry. This is not something that can wait another five years before we look to instigate change. By then, it might be too late. As the Olympic Movement attracts new audiences, we have to stay ahead and modernize with the industry, in order to set new goals, and not to shy away from doing things differently.

The pandemic shone a light on the challenges that we faced as an international federation and some of the changes we needed to make. For example, we implemented distance-learning and webinars that brought our community closer together during trying times. This at large is how we plan to continue – to provide digital solutions, not only as a digital transformation “check-box”, but to help our national federations grow and bring about positive change to the sport of wrestling.

The exciting thing about digitalization is that it offers infinite possibilities. We can certainly provide a broader offering for our audience, but for our sponsors, national federations, and the grassroots of our sport, too. There are many different tools that will allow us to move forward and offer new opportunities to stakeholders. Digital transformation expands our ability to adapt to new trends and to leverage customer data that will influence how we distribute content. 

UWW IS EXPANDING ITS DIGITAL FOOTPRINT

With the proliferation of D2C technologies, our fans have naturally spread across so many different platforms. In the past, we didn’t pay too much attention to what the individual consumer wanted. So, without a digital portfolio, we have been unable, until now, to stay connected with our growing fanbase. 

This observation has formed the basis for UWW’s  digital transformation and is already reaping rewards. Our investment strategy covers three key areas – mobile, video, and data capture – all of which are designed to bridge the relationship with our core and newcomer fans and the sport of wrestling. 

Without the means for a direct relationship with our audience, UWW has until recently been unable to engage fans retrospectively, nor have we been able to build their connection with our sport at a level of engagement we hope to achieve via our new mobile application and the video hub. By expanding our digital footprint, and taking ownership of customer data these platforms will collate, we can explore more easily our relationship with our audience via the CRM and tailor the D2C experience to the individual fan.

Before the launch of our latest products, in the past year, we have seen increased engagement from the followers of our sport. In the year leading to the 2022 World Championships, UWW social channels grew by 21 percent to more than 2.25 million followers, according to research carried out by Redtorch, including 78,500 new followers between April and June of this year. Going forward, by taking this direct-to-consumer (D2C) approach, we will be able to build audience engagement ahead of our flagship events, establish trust during the championships, and continue to build loyalty among our growing fan base.

The way we’re trying to operate today – not only as a service, but also as a video content provider – is to communicate directly with people, and extends to our partners, too. As well as serving fans who watch wrestling from their homes, our digital approach also enables us to provide more dynamic packages for sponsors, more content for broadcasters, and therefore richer, more entertaining, video content tailored for our audiences. 

This is UWW bringing that vision we laid out over the past decade to fruition. By improving the experience, we will provide a more consolidated, one-stop shop capable of delivering everything a passionate wrestling fan is going to be pleased with. Going forward, this will help us to engage new fans based on their interactions with our digital products and customize their experience from the moment they begin watching the sport and one that builds a rapport between UWW and its audience. This will serve us well for many years to come.

DIGITAL TRANSFORMATION REQUIRES EXPERT SUPPORT

Before we began our digital transformation, we set out a roadmap to ensure that our end-goal was clear. In year one, we’re focusing on our mobile app, video hub, and the CRM. But that’s just the beginning of the journey. By moving our operations to the cloud, it will allow us to scale our production without upsetting the quality for our subscribers. 

We want to attract larger audiences. Whereas, in the past, we haven’t been equipped to meet greater demand from the wrestling community, our digital transformation will unite our athletes, coaches, and stakeholders into an efficient, paperless ecosystem, whereby our national federations will be able to communicate ideas and solutions via a centralized home for wrestling. 

While exciting from the outside, I must be honest about our journey so far and the value we’ve drawn from external consultation. Digital transformation is certainly not something that organizations can take on alone. There needs to be resources in place and experts you can work with to set the right structure and roadmap in place to deliver on our transformation targets. 

In order to achieve our goals, we have been working alongside N3XT Sports since last year, and the team continues to provide the soundboard for building new ideas for digitalization and to identify the challenges and opportunities it will present us in the future. The entire working group at N3XT Sports – from the consultants, to the project manager to the designers and engineers – provide expert advice and know-how when it comes to understanding the long-term journey for digital transformation. 

From the moment we put ideas down in writing, through to the execution and delivery of our new digital portfolio, the entire working group has demonstrated the basis of change-management inside an international federation like ours. It’s important for a whole organization – and not only a handful of departments – to contribute to the project. In return, this helps align our vision as the global governing body with the realities of our regional partners, coaches, and athletes.

In doing so, we have learnt that digital transformation is a long-term commitment. Having taken the first and most important step on our journey, N3XT Sports and our strategists continue to envision how the decisions we make today will impact and open up new opportunities for the sport of wrestling in the future. This level of detail is vital if we want our digital transformation to be a success in the decades to come. We are very excited to be on this journey and look forward to inviting you to join us.