Development

Guatemala Hosts Sixty Wrestlers at “More Than Medals” Development Camp

Thursday, June 14, 2018 - 13:26 By Tim Foley

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GUATEMALA CITY (June 14) – More than sixty wrestlers and coaches from 12 nations congregated at the United World Wresting High Performance Training Center in Guatemala City last month for a five-day “More than Medals” developmental camp.

The camp was aimed at Cadet-level wrestlers and many of those in attendance stayed to compete at the 2018 Cadet Pan American Championships in Guatemala City. The clinicians covered how to plan for training, Olympic values, the Athletes Career Program, and proper nutrition. There was also an anti-doping seminar led by officials from United World Wrestling.

“The clinic was a great success,” said United World Wrestling Americas president Francisco LEE. “The facilities were perfect for them to learn more about techniques and the wrestlers from 12 nations were able to train at ‘More than Medals’ at a high level.”

The clinic was also attended by Ivan IVANOV, founder of the fitness equipment company SUPLES. Ivanov led many of the coaches and wrestlers through strength and condition routines with SUPLES equipment. The equipment was provided to the centre as a benefit of the long-term partnership between UWW and SUPLES..

“This was a very special opportunity for me to learn more about wrestling and how to train smart,” Onid MONTILLA (PUR). “The effort we put into training was really rewarding and we were able to spend time in Guatemala and see places like Antigua. It was a very happy time for me and my team.

“More Than Medals” was deployed on each continent in support of proper training ahead of the 2018 Summer Youth Olympic Games in Buenos Aires. The The final “More Than Medals” training camp will take place July 9-15 in Zagreb, Croatia immediately following the Cadet World Championships.

Wrestlers at the camp will be competing at the 2018 Summer YOG which is scheduled for October 12-14 in Buenos Aires.

For more information on the development schedule, including referee and coach’s clinics, please consult the online calendars:

Educational Programs: https://unitedworldwrestling.org/development/educational-programs

Training Camps: https://unitedworldwrestling.org/development/training-camps.

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Paris Olympics: Wrestling breaks new barriers, expands reach across continents

Thursday, August 22, 2024 - 14:05 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.