#BudaWrestle2018

Gray Dominates 2017 Champ Adar to Capture 4th World Title

Wednesday, October 24, 2018 - 19:16 By Andrew Hipps

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BUDAPEST, Hungary (October 24) -- After not competing in 2017, Adeline GRAY (USA) left no doubt that she is back. 

A day after beating 2016 Olympic champion Erica WIEBE (CAN) to reach the gold-medal match, Gray claimed her fourth gold medal at the World Championships with a dominant 13-1 technical fall victory over 2017 world champion Yasemin ADAR (TUR) in the gold-medal match at 76kg on Wednesday night in Budapest, Hungary. 

Adar scored first off the shot clock to take a 1-0 lead. But Gray came back with a takedown late in the first period before locking up her leg lace and turning Adar five times for the technical fall.

"I feel great," Gray said after her finals victory. "I can't believe it. I did such a good job mentally today. I'm so proud of myself, proud of my body, proud of my team. I'm so proud of everything that happened. This has been a wonderful two days."

Gray's previous world titles came in 2015, 2014 and 2012. 

Wiebe came back to win a bronze medal at 76kg, beating Epp MAE (EST) 4-0. Hiroe MINAGAWA SUZUKI (JPN) took the other bronze medal by forfeit. 

Canada crowned a world champion as Justina DI STASIO topped Nasanburmaa OCHIRBAT (MGL) 4-2 in the gold-medal match 72kg. It comes a year after Di Stasio won her first world medal (bronze) in Paris at 75kg. She moved down a weight class to make room for Wiebe. 

Di Stasio never trailed in the gold-medal match. She scored a takedown in the first minute and added another in the second period to go up 4-0. Ochirbat responded with a takedown of her own but was unable to score again.

Di Stasio was overcome with emotion after the victory. 

"I have dreamed about this day so many times," Di Stasio said.

The bronze medals at 72kg went to Buse TOSUN (TUR) and Martina KUENZ (AUT). Tosun used a late takedown to defeat WANG Juan (CHN) 5-2. Kuenz, a 2011 cadet world bronze medalist, edged Samar Amer HAMZA (EGY) 2-1. 

In the gold-medal match at 65kg, Petra OLLI (FIN) held on to defeat Danielle LAPPAGE (CAN) 6-5 and claim her first world title after winning a bronze medal in 2015. Lappage, a 2010 junior world champion, looked strong early, scoring first off the shot clock and adding a takedown to go up 3-0. Olli inched closer with a takedown late in the first period and then grabbed the lead on criteria less than a minute into the second period after scoring a point off a caution. 

Olli extended her lead to 5-3 midway through the second period with a takedown off a duckunder. Trailing by two with 10 seconds left, Lappage shot a single leg and secured a last-second takedown to make the score 5-5. However, a finger caution broke the tie and gave Olli a 6-5 victory. 

Alla CHERKASOVA (UKR) came from behind in the final period to defeat Koumba LARROQUE (FRA) 15-10 in the gold-medal match at 68kg.

The 29-year-old Ukrainian adds a world gold to a bronze she won in 2010. Larroque was in search of her first senior world gold medal after winning world gold medals at the U23, junior and cadet championships. 

Cherkasova trailed 4-0 at the break after giving up two first-period takedowns. After a flurry early in the second, Larroque led 6-3. But Cherkasova locked up a leg lace and turned Larroque six times to take a commanding 15-6 lead. Larroque would mount a late comeback and cut the deficit to five points, but Cherkasova held on for the win.

The bronze medals at 65kg were won by Ayana GEMPEI (JPN) and Iryna NETREBA (AZE). Gempei, a junior and U23 world champion, defeated Ritu RITU (IND) for her first senior world medal. Netreba, a world fifth-place finisher in 2015, snuck past Forrest MOLINARI (USA) 1-1 by virtue of scoring the final point off the shot clock. 

Tamyra MENSAH (USA) earned her first world medal by defeating Olivia DI BACCO (CAN) 7-4 in a bronze-medal match at 68kg. She built a 6-0 and held on for the victory. The other bronze medal at 68kg was won by Feng ZHOU (CHN), who dominated Maryia MAMASHUK (BLR) 12-1. It's Zhou's second world medal and first since 2015. 

Finals Results

Women's Wrestling

65kg
GOLD: Petra OLLI (FIN) df. Danielle LAPPAGE (CAN) by VPO1, 6-5
BRONZE: Iryna NETREBA (AZE) df. Forrest MOLINARI (USA) by VPO1, 1-1
BRONZE: Ayana GEMPEI (JPN) df. Ritu RITU (IND) by VPO1, 7-3

68kg
GOLD: Alla CHERKASOVA (UKR) df. Koumba LARROQUE (FRA) by VPO1, 15-10
BRONZE: Tamyra MENSAH (USA) df. Olivia DI BACCO (CAN) by VPO1, 7-4
BRONZE: Feng ZHOU (CHN) df. Maryia MAMASHUK (BLR) by VSU1, 12-1

72kg
GOLD: Justina DI STASIO (CAN) df. Nasanburmaa OCHIRBAT (MGL) by VPO1, 4-2
BRONZE: Buse TOSUN (TUR) df. Juan WANG (CHN) by VPO1, 5-2
BRONZE: Martina KUENZ (AUT) df. Samar HAMZA (EGY) by VPO1, 2-1

76kg
GOLD: Adeline GRAY (USA) df. Yasemin ADAR (TUR) by VSU1, 13-1
BRONZE: Epp MAE (EST) df. Erica WIEBE (CAN) by VPO, 4-0
BRONZE: Hiroe MINAGAWA SUZUKI (JPN) df. Zsanett NEMETH (HUN) by VIN, 0-0
 

#WrestleBelgrade

Wrestling scores big at World C'ships with 706 percent jump in engagements

Tuesday, October 4, 2022 - 20:21 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (October 4) -- Wrestling scored big both on and off the mat during this year’s UWW World Championships in Belgrade, Serbia, recording a staggering growth in viewership and engagement numbers digitally. Fans watched twenty-seven million minutes, close to 10 million page views on the mobile app, and a massive 706 percent jump in social media engagements in the last year.

The 2022 edition of the UWW’s flagship event, held September 10-18 was the first digitally-focussed World Championships. Special emphasis was laid on providing a high-quality fan experience that was easy to navigate and, at the same time, engaging to follow on the website, app, and various social media platforms. And the athleticism of the wrestlers drove the digital consumption, with wrestling recording impressive numbers across all platforms.

"The latest numbers from the World Championships show the importance of digitalization and with the current times, UWW is moving into the digital era," Nenad LALOVIC, UWW President, said. "The growth is reflected by the increased engagement across UWW’s new digital platforms and social media channels. This year's World Championships and the millions of fans who watched, interacted, or helped us grow, have laid the foundation for expanding the federation's digital potential."

Be it the UWW website, mobile app, the new streaming hub, or social media platforms such as TikTok, Facebook, Twitter, and Instagram, wrestling showed impressive year-on-year growth compared to last year’s World Championship on different metrics, such as social media growth, total views, total minutes and time spent on the web.

“We made the digital jump during these World Championships and the results validated our initial projections that now was the time more than ever to invest into a more robust digital experience across UWW platforms,” Gordon Templeman, UWW Commercial and Communications Director said. “There was tremendous benefit from a consolidation of tools that are more interconnected than ever before. We made an initial push in a short period of time and are optimistic for continued growth.”

Key highlights from the data analysis are:

* 27 million minutes were watched during the World Championship on the new video streaming hub, which gave the fans control of the viewing experience due to its multi-view option;

* The new UWW mobile app received 9.77 million page views and an average of 13 minutes and 46 seconds per session were spent, which is roughly equivalent to one bout. The high numbers meant the app topped the sports categories in app stores in key UWW markets;

* The total social media engagements surpassed 6.2 million in September, up by 706 percent since the 2021 World Championships.

Apart from these, the average time spent on the website grew by 41 percent to seven minutes, and the total page views across the website and mobile app were recorded at close to 19 million.

"Data is key to delivering digital experiences that fans want," Hisham Shehabi, COO, N3XT Sports, said. "Therefore, a diverse digital ecosystem helps augment fan intelligence capability. With 500 social media posts, millions in streaming viewership, and increased overall engagement, UWW's ability to customize the user experience has grown."

The massive growth is a direct consequence of the path-breaking steps taken by the UWW in the last few years under the leadership of President Lalovic. The UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

UWW has taken several steps aimed at improving the fan experience and increasing the value to its partners to become future-proof and modernize further. A new mobile app was launched along with a video hub, which offered features like the multi-functionality view during the live streaming. This is one of the best examples of fan-led design and development as this was in direct response to the fans’ behavior while streaming.

“We focused our efforts on digital tools that would improve the competition for our fans and those at the competition. Launching an App, developing a video hub and putting in motion an audience database was a challenge, but the World Championships were too big of an opportunity not to start in this new digital direction,” said Sebastien Guenat, UWW Director of IT.

The 2022 World Championships also helped the UWW to establish itself as a true media and entertainment content house, creating more than 500 posts during the World Championships for use across its channels.

All these initiatives have helped the UWW establish a direct relationship with the fans and expand the digital footprint, as evident from the latest figures.