#BudaWrestle2018

Gray Defeats Wiebe, Canada Advances 2 to Finals

By Andrew Hipps

BUDAPEST, Hungary (October 23) -- Three-time world champion Adeline GRAY (USA) is back in the finals of the World Championships for the first time in three years.

The 27-year-old American advanced to the gold-medal match at 76kg by defeating Olympic champion Erica WIEBE (CAN) 3-1 in the semifinals of the World Championships on Tuesday in Budapest, Hungary. 

After giving up a shot clock point to go down 1-0, Gray shot a double leg late in the first period to score a takedown and grab a 2-1 lead at the break. She would add a point off the shot clock in the second period and hold off Wiebe for the victory.

Gray will meet reigning world champion Yasemin ADAR (TUR) on Wednesday in the gold-medal match.

Adar was dominant in her semifinal match, beating Zsanett NEMETH (HUN) 9-1. 

Canada went 2-for-3 in the semifinals, advancing Danielle LAPPAGE and Justina DI STASIO to the finals. 

LAPPAGE (CAN), a past junior world champion, rolled to a dominant 11-0 victory over Iryna NETREBA (AZE) in the semifinals at 65kg. In the first period she scored off the shot clock and with a takedown to grab a 3-0 lead at the break. She then used a takedown and lace to go up 9-0 and ended the match a short time later. 

Her finals opponent will be top-seeded Petra OLLI (FIN), a 2015 world silver medalist. Olli came from behind, scoring a takedown with three seconds remaining to defeat Ayana GEMPEI (JPN) 6-6 on criteria. 

Olli jumped out to a 4-0 lead early in the match after scoring with a throw. Gempei mounted a comeback in the second period, scoring two step outs and a takedown to take a criteria lead. She then built her lead with another step out, which was challenged unsuccessfully. Trailing 6-4 late in the match, Olli took a shot and scored a takedown in the closing seconds to earn the victory.

Di Stasio shut out Samar HAMZA (EGY) 6-0 in the semifinals. She led 2-0 at the break after scoring off the shot clock and with a step out and added two takedowns in the final period. Her finals opponent will be Nasanburmaa OCHIRBAT (MGL), who advanced to the final after earning a fall over Juan WANG (CHN). The Mongolian led 2-0 at the break. Late in the match she used a counterattack to score a takedown and put Wang to her back for the fall.  

Koumba LARROQUE (FRA) will wrestle for her first senior world gold medal after edging Tamyra MENSAH (USA) 2-1 in the semifinals at 68kg. All the points scored in the match came from the shot clock. Larroque scored first off the shot clock and took a 1-0 lead into the break. Mensah took the lead in the second period off the shot. With just over 20 seconds remaining, Larroque scored the go-ahead point off the shot clock and held on for the victory. 

Larroque has won world gold medals at the U23, junior and cadet championships.

Larroque will wrestle for the gold medal against Alla CHERKASOVA (UKR), who defeated Feng ZHOU (CHN) 12-8 in a back-and-forth semifinal battle. 

Semifinal Results

Women's Wrestling

65kg
Petra Maarit OLLI (FIN) df. Ayana GEMPEI (JPN) by VPO1, 6-6
Danielle LAPPAGE (CAN) df. Iryna NETREBA (AZE) by VSU, 11-0

68kg
Alla CHERKASOVA (UKR) df. Feng ZHOU (CHN) by VPO1, 12-8
Koumba LARROQUE (FRA) df. Tamyra MENSAH (USA) by VPO1, 2-1

72kg
Justina DI STASIO (CAN) df. Samar HAMZA (EGY) by VPO, 6-0
Nasanburmaa OCHIRBAT (MGL) df. Juan WANG (CHN) by VFA, 6-0

76kg
Yasemin ADAR (TUR) df. Zsanett NEMETH (HUN) by VPO1, 9-1
Adeline GRAY (USA) df. Erica WIEBE (CAN) by VPO1, 3-1

#WrestleBelgrade

Wrestling scores 443% engagement growth as UWW+ makes World C’ships debut

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (October 18) –– United World Wrestling (UWW) trebled its year-on-year (YoY) digital viewership and recorded more than five times as many social engagements at this year’s UWW World Championships (WCH23) in Belgrade, Serbia, as the sport debuted an upgraded digital portfolio, including the new UWW+ over-the-top (OTT) service.

The multi-tiered, premium subscription streaming platform registered 4.36 million livestream views throughout the 2023 edition of UWW’s flagship event, held between September 16-24. The event also recorded 25 million social engagements (+443% over WCH22) and 155 million video views across its digital platforms (+203% over WCH22).

The impressive growth coincides with the redesign of the UWW website and the introduction of an enhanced fan-data ecosystem to help personalize and deliver an easy-to-navigate fan experience across web, social media, and UWW’s dedicated mobile app. Overall, WCH23 grew its digital reach by 63% to 296 million and attracted over 404,000 new followers.

Nenad LALOVIC, UWW President, said: “By diversifying the fan experience at this year’s World Championships, UWW has once again proven the power of digital transformation for driving engagement and expanding wrestling’s global audience. The latest numbers demonstrate the importance of digitalization and to lay the foundations for expanding the sport’s digital audience.”

Gordon Templeman, UWW’s Director of Commercial Operations and Communications, said: “UWW is establishing a digital portfolio which allows us to offer a personalized fan experience. To do this, we have diversified by investing in customer-facing digital products which enhances the digital experience for wrestling fans and enables UWW’s sponsors and commercial partners to build a direct relationship with our global audience.”

UWW
Key highlights from the WCH23 data analysis include: 

  • 25 million social media engagements (+443% over WCH22)
  • 155 million total video views (+203% over WCH22)
  • 404,000 new followers (+167% over WCH22)
  • 296 million digital reach (+63% over WCH22)
  • 4.36 million livestream views on UWW+

The UWW+ streaming platform is integrated within UWW’s website and mobile app, as part of the upgrades to UWW’s digital inventory and marks the latest phase of the International Federation’s collaboration with N3XT Sports, the end-to-end digital transformation consultancy. UWW has identified and prioritized digital transformation as one of the five pillars for its 2022-2026 Strategic Plan, which was presented and approved at the 2021 UWW Congress.

Motasem El Bawab, N3XT Sports’ Chief Information Officer (CIO), said: “Our team at N3XT Sports offers an end-to-end service plugged into UWW’s wider digital team. In addition to UWW+ and wrestling’s new, first-class streaming offering, our team also supported every aspect of UWW’s digital operation throughout WCH23, across digital marketing, customer relationship management (CRM), while optimizing the fan journey through data analytics and the assistance of artificial intelligence-driven software solutions.”

Click here to review the 2023 Senior World Championships case study.