#BudaWrestle2018

Gray Defeats Wiebe, Canada Advances 2 to Finals

By Andrew Hipps

BUDAPEST, Hungary (October 23) -- Three-time world champion Adeline GRAY (USA) is back in the finals of the World Championships for the first time in three years.

The 27-year-old American advanced to the gold-medal match at 76kg by defeating Olympic champion Erica WIEBE (CAN) 3-1 in the semifinals of the World Championships on Tuesday in Budapest, Hungary. 

After giving up a shot clock point to go down 1-0, Gray shot a double leg late in the first period to score a takedown and grab a 2-1 lead at the break. She would add a point off the shot clock in the second period and hold off Wiebe for the victory.

Gray will meet reigning world champion Yasemin ADAR (TUR) on Wednesday in the gold-medal match.

Adar was dominant in her semifinal match, beating Zsanett NEMETH (HUN) 9-1. 

Canada went 2-for-3 in the semifinals, advancing Danielle LAPPAGE and Justina DI STASIO to the finals. 

LAPPAGE (CAN), a past junior world champion, rolled to a dominant 11-0 victory over Iryna NETREBA (AZE) in the semifinals at 65kg. In the first period she scored off the shot clock and with a takedown to grab a 3-0 lead at the break. She then used a takedown and lace to go up 9-0 and ended the match a short time later. 

Her finals opponent will be top-seeded Petra OLLI (FIN), a 2015 world silver medalist. Olli came from behind, scoring a takedown with three seconds remaining to defeat Ayana GEMPEI (JPN) 6-6 on criteria. 

Olli jumped out to a 4-0 lead early in the match after scoring with a throw. Gempei mounted a comeback in the second period, scoring two step outs and a takedown to take a criteria lead. She then built her lead with another step out, which was challenged unsuccessfully. Trailing 6-4 late in the match, Olli took a shot and scored a takedown in the closing seconds to earn the victory.

Di Stasio shut out Samar HAMZA (EGY) 6-0 in the semifinals. She led 2-0 at the break after scoring off the shot clock and with a step out and added two takedowns in the final period. Her finals opponent will be Nasanburmaa OCHIRBAT (MGL), who advanced to the final after earning a fall over Juan WANG (CHN). The Mongolian led 2-0 at the break. Late in the match she used a counterattack to score a takedown and put Wang to her back for the fall.  

Koumba LARROQUE (FRA) will wrestle for her first senior world gold medal after edging Tamyra MENSAH (USA) 2-1 in the semifinals at 68kg. All the points scored in the match came from the shot clock. Larroque scored first off the shot clock and took a 1-0 lead into the break. Mensah took the lead in the second period off the shot. With just over 20 seconds remaining, Larroque scored the go-ahead point off the shot clock and held on for the victory. 

Larroque has won world gold medals at the U23, junior and cadet championships.

Larroque will wrestle for the gold medal against Alla CHERKASOVA (UKR), who defeated Feng ZHOU (CHN) 12-8 in a back-and-forth semifinal battle. 

Semifinal Results

Women's Wrestling

65kg
Petra Maarit OLLI (FIN) df. Ayana GEMPEI (JPN) by VPO1, 6-6
Danielle LAPPAGE (CAN) df. Iryna NETREBA (AZE) by VSU, 11-0

68kg
Alla CHERKASOVA (UKR) df. Feng ZHOU (CHN) by VPO1, 12-8
Koumba LARROQUE (FRA) df. Tamyra MENSAH (USA) by VPO1, 2-1

72kg
Justina DI STASIO (CAN) df. Samar HAMZA (EGY) by VPO, 6-0
Nasanburmaa OCHIRBAT (MGL) df. Juan WANG (CHN) by VFA, 6-0

76kg
Yasemin ADAR (TUR) df. Zsanett NEMETH (HUN) by VPO1, 9-1
Adeline GRAY (USA) df. Erica WIEBE (CAN) by VPO1, 3-1

#UnitedWorldWrestling

Paris Olympics: Wrestling breaks new barriers, expands reach across continents

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (August 22): More than half a million new fans in the digital community. An astounding 100 million engagements. And a remarkable 134 percent increase in social media impressions compared to Tokyo 2020.

At the Paris Olympics, it was a gold medal for wrestling.

UWW

On the mat, legends were born, records were set, and some moments would be remembered for ages. Off it, the sport broke new barriers, expanded its reach and engaged with a diverse audience as the United World Wrestling digital channels witnessed unprecedented growth during the Games.

The UWW’s online platforms recorded an impressive 11.2 percent increase in followers, adding over 508,000 new fans to its digital community. Compared to the growth in followers during the Tokyo Olympics, this figure represents a staggering 125 percent increase.

A large part of this surge was seen on Instagram, where the UWW gained 217,000 new followers. Facebook was a close second, adding 183,000 new followers while TikTok, the platform known for its short, engaging content, added 61,400 new followers. The growth across all platforms highlights the effectiveness of the UWW’s content strategy.

The inspiring clip of Greco-Roman star Mohammadhadi SARAVI (IRI), who won Iran’s first gold medal in the Paris Olympics drove the maximum engagement on Instagram. Saravi, who won a bronze medal in Tokyo, beat Artur ALEKSANYAN (ARM) 4-1 in the 97kg final.

Another Iranian, Rahman AMOUZAD, one of the most feared wrestlers in the 65 kg freestyle, went viral with a video in which he proclaimed himself the ‘king’. This post had the second-highest engagement while a slick clip of Frank CHAMIZO (ITA) was the third-most viewed, captivating the viewers and leading engagements as well as interactions.

These videos – and many others shared across UWW’s social media channels – resonated strongly with audiences, garnering record-breaking views. Overall, there were 330 million impressions, a remarkable rise of 134 percent compared to the Tokyo Olympics.

Moreover, the content also achieved 100 million engagements, and a 71 percent increase in reach compared to the previous Olympic Games. This surge in interaction underscores the high level of interest and excitement generated by UWW’s coverage of the Olympic wrestling events.

The video content drove UWW’s social media success. Across all platforms, UWW’s video content garnered over 156 million views, an extraordinary 205 percent increase compared to the Tokyo 2020 Olympics.

YouTube, in particular, saw significant traction with over 21 million views. This success was fueled by a mix of short and long-form videos apart from live streaming, with shorts emerging as the most popular content format.

With more than one million views, the YouTube video of AMAN (IND) getting his revenge over Zelimkhan ABAKAROV (ALB) with a win in the preliminary round. Aman, who won a bronze medal, had lost to Abakarov at the 2023 World Championships.

Chamizo’s video, Don't play with fire #WrestleParis, which went viral on Instagram was also a huge hit on YouTube with hundreds of thousands of viewers, making it the second-most watched video on the platform.

The Day Three highlights show which revisited one of the biggest upsets of the competition – Vinesh PHOGAT (IND) defeating Yui SUSAKI (JPN) in the women’s 50 kg first round – got the third-highest views on YouTube.

The UWW’s vibrant social media strategy was complemented by a robust email marketing campaign, which ran daily throughout the Olympic Games. The ongoing CRM campaigns helped boost engagement across Web, App and UWW+.