#DigitalTransformation

Going inside United World Wrestling's digital transformation

By United World Wrestling Press

CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#WrestleBudapest

Yazdani: 'I was 60 percent fit in Budapest, want to win Olympic gold'

By Vinay Siwach

BUDAPEST, Hungary (June 8) -- Hassan YAZDANI (IRI) returned to the mat for the first time in eight months. After winning the Asian Games, Yazdani underwent shoulder surgery and returned to training only a month ago. The selection process for the Paris Olympics needed him to participate in the Ranking Series in Budapest to prove his fitness.

Yazdani wrestled like he was never away. Yazdani ended a long day with a 12-2 win over Trent HIDLAY (USA), his fourth win via technical superiority in as many bouts.

"I thank God that I was able to get on the mat in international competitions after seven months and 13 days," Yazdani said. "I started wrestling training a month ago and, it was good. With my relative preparation, I tried to get an acceptable result in this course of competition."

Yazdani said that he still needs to work on a few of his weaknesses which were exposed in the tournament. Yazdani gave up six points in his four matches and was stuck in a danger position a couple of times.

"I had a little preparation and it was around 60 percent," he said. "I hadn’t wrestled for a long time and when they announced my name for this tournament, I had about 25 days to train and it got better as time passed. When you’re not ready, you may face problems. My opponents used this opportunity and scored some points on me."

"I have some weaknesses that I hope I can fix before the Olympics so that I can wrestle better than these competitions and get the gold medal. I hope that until the Olympics, I can eliminate my weaknesses so I can win the best medal for my country and our good people."

For his return to the mat, Yazdani expressed his gratitude to several individuals but was grateful for the support from his family.

"I want to thank all those who have been by my side during this time," he said. "Dr. Rezaei, my physiotherapist and also Samereh Ghanbari as they didn’t leave me alone during this time. Dr. Aslani, my doctor and Javad Rahmani, my bodybuilding coach, and of course, my old coach Mehdi Yegane Jafari, who was by my side during these difficult days after the shoulder surgery. My family has its own place but these loved ones contribute to winning this medal and the Olympics medal. So far everything has been successful, I hope we can get the best result in the future.

RESULTS

Freestyle

74kg
GOLD: Razambek JAMALOV (UZB) df. Murad KURAMAGOMEDOV (HUN), 7-4

BRONZE: Orozobek TOKTOMAMBETOV (KGZ) df. Bekzod ABDURAKHMONOV (UZB), via inj. def.
BRONZE: Ali Abbas REZAEI (IRI) df. Giorgi ELBAKIDZE (GEO), 5-3

86kg
GOLD: Hassan YAZDANI (IRI) df. Trent HIDLAY (USA), 12-2

BRONZE: Hayato ISHIGURO (JPN) df. Azamat DAULETBEKOV (KAZ), 5-1
BRONZE: Evsem SHVELIDZE (GEO) df. Bobur ISLOMOV (UZB), 7-3

92kg
GOLD: Miriani MAISURADZE (GEO)
SILVER: Iuza TSERTSVADZE (GEO)
BRONZE: Balasz JUHASZ (HUN)