#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#development

Pat Shaw Memorial - Regional Education Development Programme wraps up in Guatemala

Wednesday, June 12, 2024 - 12:57 By United World Wrestling Press

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GUATEMALA CITY, Guatemala (June 12)---The 2024 UWW Pat Shaw Memorial - Regional Education Development Programme (REDP) recently concluded in Guatemala City, marking another milestone in the annual celebration of wrestling excellence.

From May 30 to June 6, the "Center for High-Performance and Development of America" (CARDA) in Guatemala City buzzed with energy as athletes, coaches, and referees gathered for an intensive training camp and educational courses. Under the expert guidance of Iranian coach Reza AZIMI, participants from Barbados, Bolivia, Brazil, Chile, Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Jamaica, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, United States they have honed their skills on four specially prepared mats.

Parallel courses for coaches and referees were a key highlight, underscoring the event's commitment to professional development. The training camp and coaches' course were led by Professor Reza AZIMI, alongside Venezuelan Héctor CAMACHO, while the referees' course was conducted by Puerto Rican international IS category referee Abraham GALVA. These sessions provided comprehensive learning and growth opportunities for all attendees.

GUAAbraham GALVA (PUR) walks referees through their pre-competition meeting at the Pat Shaw Memorial. (Photo: United World Wrestling)

The week was characterized by an atmosphere of enthusiasm and collaboration, culminating in the Technical Congress on June 6. Esteemed attendees included UWWA President Francisco Eduardo LEE LÓPEZ, UWW Development Officer Yuri MAIER, the Executive Committee of the Guatemalan Wrestling Federation, and delegates and coaches from 20 nations.

The climax of the event, the XXXIII "PAT SHAW" Cup, unfolded on June 7th and 8th. With 333 athletes, 44 coaches, 16 delegates, and 25 referees participating, the tournament featured 526 thrilling matches.

This year's tournament was a testament to dedication and passion, with every athlete striving for excellence and glory. The event met all UWW requirements for official competitions, encompassing technological, medical, and sporting standards.

As we bask in the success of the 2024 UWW Pat Shaw Memorial - Regional Education Development Programme (REDP), we eagerly look forward to the next edition, filled with anticipation and confidence that it will further the growth and promotion of wrestling in our region.

United World Wrestling strongly believes that this is the way forward for the development of our sport through programs such as this that bring together athletes, referees, and coaches in an environment that is enriching from an educational and competitive experience, allowing many new participants access to an international event.