#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#development

Wrestle4Fun Gets an Update

Saturday, July 15, 2023 - 10:36 By United World Wrestling Press

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(VEVEY, Switzerland) July 15 –- The Wrestle4Fun programme has recently been updated on the UWW Academy platform. Wrestle4Fun is a physical education based curriculum that includes many activities and games to introduce the sport of wrestling to children. The programme can be used in physical education classes at schools or at local clubs.   

Wrestle4Fun is developmentally appropriate for all age levels and designed to support girls’ and boys’ physical literacy journey.  Wrestle4Fun has 5-stages based on different developmental levels.  Each stage has 15 lessons.  In total, there are 75 lessons with over 200 games and activities.

“As part of UWW sustainable future for our community, it was our duty to provide a programme to introduce wrestling to children and youth. Wrestle4Fun is key and fundamental toolkit for schools and clubs to implement wrestling worldwide as we pursue the growth of our beloved sport.” – UWW President Nenad Lalovic

The entire Wrestle4Fun programme was updated on the Academy platform.  The recent updates included making the lessons online more user-friendly, adding videos of all the games and activities into the lessons, and downloadable PDF’s that include links to the videos.    

The UWW Academy can found at https://academy.uww.org/. The Academy is an online learning portal designed to provide information, tools and resources to support and develop wrestling.  To access all the content including the Wrestle4Fun programme, please go to the website and create your free account.