#DigitalTransformation

Going inside United World Wrestling's digital transformation

Thursday, November 10, 2022 - 15:42 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (November 10) --- Going inside United World Wrestling’s (UWW) digital transformation and innovation journey, this case study takes a closer look at the numbers behind wrestling’s first year of mobile and data adoption, including:

  • A step-by-step guide to UWW’s digital transformation and innovation journey
  • How UWW’s mobile app and video hub performed at their debut World Championships
  • Customer data analysis and why UWW opted to create its own CRM platform
  • N3XT Sports’ role in assessing UWW’s digital maturity and implementing a digital roadmap

Since adopting mobile and a dedicated video streaming service into its content distribution strategy, the federation witnessed significant engagement growth via its digital assets and social media channels, which in turn is helping the team foster a robust fan/stakeholder database. UWW is now able to customize performance-marketing campaigns based on individual user data and to strengthen subscriber conversion and retention across its digital-product portfolio.

CASE STUDY: Going inside UWW's digital transformation - N3XT SPORTS

#UnitedWorldWrestling

Jordan to host 2023 U20 World Championships

Friday, July 21, 2023 - 14:02 By United World Wrestling Press

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CORSIER-SUR-VEVEY, Switzerland (July 21) -- United World Wrestling has decided to reallocate the 2023 U20 World Championships to Amman, Jordan. The event was originally scheduled to be held in Warsaw, Poland from August 14 to 20.

Adhering to UWW's regulations, which require the organizer to ensure equal participation for all athletes, free from any discrimination based on passport or other criteria, and considering the recommendations of the International Olympic Committee, UWW was compelled to find an alternative host after Poland failed to ensure the same.

UWW held an Executive Committee meeting on Friday and Amman, Jordan was approved as the new host. The Wrestling Federation of Jordan has confirmed that it will grant visas to all countries, ensuring a smooth participation process for athletes.

While the U20 World Championships will change locations, the Executive Committee approved the Polish Wrestling Federation's request to keep the World Grappling Championships in Warsaw as initially planned.

On Thursday, a new bid to host the U20 World Championships was floated by UWW, seeking a new host and it received numerous candidacies to replace Warsaw, Poland. After carefully evaluating the received candidacies, the Executive Committee approved Amman as the new host.

UWW acknowledges the inconvenience these changes may cause the National Federations. However, by retaining the exact dates of August 14-20 for the Championships, UWW hopes that the original flight tickets can be updated without any losses. UWW is prepared to extend support on a case-by-case basis for those National Federations that have already purchased tickets and added them to Athena.

All registrations already made in Athena will remain valid for the U20 World Championships in Jordan. NFs can make all necessary adjustments to their respective squads before Friday, July 28, 2023.

UWW wants to emphasize that all the decisions made were centered around the well-being of the athletes and their opportunity to participate in wrestling events worldwide. It also appreciates the understanding and cooperation during this transition.

NFs are requested to contact UWW for further questions or assistance.